Ready, set, go! MindDrive uses social media as fuel for an electric car

OABPO Blog Team Published on July 12, 2013

Social-Media-MindDrive
The next time you scoff at your social media notifications and label such as nuisances, think again. You could be throwing away valuable fuel.

Fuel - from social interaction?

Your skepticism is understandable, considering that this is the first time something of this nature was even attempted. Yet such is the case for 30 kids and their counselors, who proved that the impossible could be achieved.

The group, known as MindDrive, revolutionized the way people perceive electric cars and social media by traveling more than a thousand kilometers from Kansas City to Washington DC on a trip fueled by social media interaction.

Say what?

MindDrive fully restored a 1967 Karmann Ghia from the ground up and converted its engine and transmission to become an electric car. This is where the restoration took a different turn as the teens reconfigured the battery to run on juice provided by social media interactions.

Each social interaction is converted to wattage: a like on Facebook amounts to one watt; shares, retweets, or mentions of any kind is converted to three watts; Twitter follows equates to five watts; and signing an online petition equals to 10 watts. With this conversion in place, the teens made their way to Washington, DC among very vocal and enthusiastic supporters.

One of the supporters is the famed Sir Richard Branson, founder of Virgin Group. Sir Branson praised the team and mentioned how social media is increasingly becoming a way to unite people behind good causes.

A cause worth fighting for

MindDrive pursued the project with the goal of empowering education by raising awareness for experiential education programs. MindDrive is an afterschool program for at-risk kids who are taught about the environment, math, science, and technology through hands-on experience.

Linda Buchner, MindDrive President, talked about how the group was unsure of the public s reaction and decided to test the premise with the Kansas-to-Washington drive. Fortunately for them, the project received more than enough power to go to Washington and back with 225,000 watts sitting on their power bank before they even left Kansas City.

While the group s test drive proved to be effective, it is worth pointing out that the experience taught the public a more important lesson. Aside from raising awareness on education, MindDrive also emphasized the power of social media interactions. Imagine, with a single comment, tweet, or like, you could actually help a worthy cause.

Check out the MindDrive video here .

Photo credit: MindDrive.org

Join us on facebook
Open Access BPO 10 hours ago
The basics of #CustomerService training for reps encompasses all the qualities they need to have to be well-suited for any type of customer they encounter.

Here are 10 areas that trainers must focus on to bring out the best in each #CallCenter agent: https://buff.ly/4cZcbFO

----------
Arm your brand with the best #multilingual #CustomerExperince team: https://buff.ly/4gkS1cf

#WeSpeakYourLanguage
Open Access BPO 3 days ago
𝐀 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐜𝐫𝐨𝐬𝐬 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬.

It reflects your brand's values, personality, and promises. | https://buff.ly/3zrGyqB

Reasons why you should have a unique branded #CustomerService strategy:

• 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝗼𝗻
A branded customer service strategy can help a business stand out from the competition.

• 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
It can ensure that all #CustomerSupport interactions are aligned with the company's brand.

• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻
By providing excellent customer service, a business can encourage customers to come back for more.

• 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻
A branded customer service strategy can help to improve customer satisfaction.

• 𝗕𝗿𝗮𝗻𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻
By providing excellent customer service, a business can build a positive reputation

----------
Outsource #CustomerDelight to a reliable #BPO without losing your #BrandIdentity: https://buff.ly/4d9aC8i

#WeSpeakYourLanguage
#branding #CustomerSatisfaction
#CustomerExperience #CX
Open Access BPO 3 days ago
Outsourcing can be a game-changer for businesses of ALL sizes, freeing up time and resources for growth! But it can come with some risks you might not know about.
𝗪𝗮𝗻𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻?

Head over to our blog where we break down the critical outsourcing risks and how the RIGHT #BPO partner can be your secret weapon: https://buff.ly/4enNuUL

----------
Minimize outsourcing risks while maximizing growth with Open Access BPO's multilingual 24/7 CX, back office, and #KPO services.

Contact us today and we'll tailor-fit a program that addresses your specific goals and needs: https://buff.ly/3TsmD1x

#WeSpeakYourLanguage
#SMB #SME #BPOPartner #BusinessGrowth
#BusinessTips #RiskManagement
Open Access BPO 3 days ago
Outsourcing tasks to specialized professionals enhances the quality of your services, leading to greater #CustomerSatisfaction.

This satisfaction, in turn, can lead to boosted customer trust in your brand.
Let's have a look at the different ways #outsourcing can boost (not just earn) your customers' trust: https://buff.ly/3B2OJdB

- - - - -
Open Access BPO's data-secure and hyper-customizable solutions and data security make us one of the most trustworthy partners around.

Contact ust today and let's build you a winning #CX team: https://buff.ly/47lxPD3

#WeSpeakYourLanguage
#CustomerService #CustomerExperience
Open Access BPO 3 days ago
Call centers, especially those offering #multilingual services, are made up of people from different cultures or backgrounds.

Each one is likely to have differing workplace habits and values, all of which can result in conflicts.

Here are the top 10 causes of conflicts in the #CallCenter: https://buff.ly/3ZkhBYD

----------
Connect with an #outsourcing firm that provides great employee training and management programs: https://buff.ly/4dSIA22

#WeSpeakYourLanguage
#CompanyCulture #EmployeeManagement
Open Access BPO 4 days ago
Partnering with a dedicated #CallCenter can help you achieve your business goals by providing exceptional #CustomerService and support. It can help you:
• expand your market reach;
• improve #CustomerRetention; and
• drive sales.

Here are tips your outsourced call center's customer retention team must consider: https://buff.ly/478WISs

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport.

Contact us today and let our #CX specialists hyper-customize a program just for you: https://buff.ly/4747GbK

#WeSpeakYourLanguage