Mobile marketing vs desktop marketing: Rethinking your digital approach

Mobile marketing vs desktop marketing: Rethinking your digital approach

Faith Ocampo Published on July 20, 2015

digital-marketing-comparison-between-mobile-marketing-desktop-marketing
Digital experts are claiming that mobile marketing holds the future of the entire business industry, and their assertions are indeed backed by statistics. True, mobile devices offer advantages such as improved user engagement and noise-free browsing. Desktop marketing, on the other hand, hasn t been as popular in the marketing industry lately, but is it really dead?

This article explores the pros and cons of smartphones, tablets, and desktop computers as digital marketing platforms and hopefully aid you in executing an effective marketing scheme for your business.

Interesting statistics about mobile dominance

The never-ending hype for smartphones and tablets made it possible for users and businesses to have intimate connections and clutter-free viewing experiences. It’s thus not surprising to find its increasing impact for the marketing industry, as shown by these statistics.

Mobile ad spending will increase for the next five years.

hands-holding-smartphones-showing-raise-in-graph-backdrop

And we’re talking not just a steady increase, but a real explosive growth. Next year, according to eMarketer, mobile ad spending will increase up to $100 billion. Within four years, this can reach up to $200 billion.

2015 2016 2017 2018 2019
Mobile ad spending $68.69 B $101.37 B $133.74 B $166.63 B $195.55
% change 61.1% 47.6% 31.9% 24.6% 17.4%

Source: eMarketer, March 2015

 

More users are spending time in mobile over desktop and other media.

male-smartphone-user-addicted-to-mobile

Originally a prediction from digital marketing expert Mary Meeker from last year, recent statistics from Kleiner, Perkins, Caufield, and Byers now show that users are indeed going mobile. They spend about 51% of their media time on handheld devices, 42% on desktops, and 7% on other media. So if you’re unable to reach your customers through mobile ads, you may be missing out compared with your online competitors.

 

Search engines are the main driver of mobile research.

smartphone-with-magnifying-lens-to-show-mobile-search

And yes, this is a bigger reason for you to start revamping your search engine optimization strategies. The following are interesting data from Google’s research:

•     48% use search engines to look up automotive, home, and beauty products;
•     33% go directly to branded websites, especially those interested in finance, fashion and beauty, and cars; and
•     26% use branded apps to look up finance, consumer electronics, apparel and beauty products.

 

Unsurprisingly, most users spend more time in mobile apps than on the web.

group-of-diverse-young-people-using-smartphones-tablets

This could be driven by people’s social media browsing and use of other apps such as those for games and entertainment. Mobile apps make the mobile experience smoother, faster, and generally easier. According to SmartInsights, users spend 89% of their time on mobile apps while only 11% is spent on the web. This pushes marketers to launch a brand-centered app to provide customers with a flawless mobile experience.

 

The future of desktop

mac-computer-in-green-backdrop

This leads us to the question: is desktop marketing dead?

Mobile has made its point, dominating over the marketing industry but desktop marketing serves its own purposes. First, a bigger screen size provides an improved browsing experience for users. This is your time to shine by engaging users in a responsive web design that provides a seamless online experience. And second, desktop marketing offers a big potential for conversions. Many users do purchase from their desktop computers, so you shouldn’t let your guard down when it comes to your desktop strategy.

It seems that although mobile marketing dominates the current business landscape, entrepreneurs need to pay attention to their desktop strategy as well. After all, a holistic digital marketing approach would entail you to be present across all types of screens—big, small, or medium-size ones.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3UZf4i0

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO2 days ago
Making your #CallCenter agents happy boosts #productivity and elevates #CustomerExperience.
Here's how you can make their lives easier: https://buff.ly/3UQvadX

----------
It's #CSweek! Don't forget to express your appreciation to the awesome people assisting your customers. Celebrate the job they do!

Let's build you a well-engaged #outsourcing team: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #EmployeeEngagement
Open Access BPO
Open Access BPO2 days ago
It's 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗪𝗲𝗲𝗸, a weeklong celebration of the value of #CustomerSupport and the people who assist customers.

We recognize our people across Open Access BPO's international locations and celebrate them for the awesome work they do.

#WeSpeakYourLanguage
#CustomerServiceWeek
#CSWeek #CelebrateService
Open Access BPO
Open Access BPO4 days ago
#Gamification claims to lighten stressful jobs, but is this truly helpful in #TechnicalSupport?

Join us as we explore just how effectives this strategy is in the #CallCenter: https://buff.ly/3LU2M6p

----------
We build strategies that empower people and solidify brand loyalty for our partners: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#EmployeeManagement #EmployeeEngagement
#CustomerExperience
Open Access BPO
Open Access BPO6 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO1 week ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO