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What is the difference between outsourcing and offshoring?

Outsourcing and offshoring are often interchanged because they are essentially the same: both activities entail the transfer of a company’s business function to a remote operations site. Despite being largely similar, there are certain traits that make outsourcing and offshoring different but associated with each other. Then how do they differ? The following key areas […]

5 Pointers for a successful e-mail marketing campaign

E-mail marketing is a strategy used by most businesses to establish strong communication lines with customers. Open Access BPO, a leading provider of call center outsourcing services, explains how you can secure a winning e-mail marketing campaign for your business.

What are the qualities of a winning call-to-action prompt?

The call-to-action prompt is a crucial component of your marketing collateral. Open Access BPO, a leader in business process outsourcing in the Philippines, lists down qualities of an effective call-to-action prompt that you can use as guide whenever you need to write one. A call-to-action (CTA) prompt is a must-have in every social media and […]

Planning essentials when setting up an e-commerce store

The goal of setting up a successful e-commerce store can be achieved with wise preparation and allocation of resources. Open Access BPO gives some planning pointers for entrepreneurs who wish to open an online store in the future.

How outsourcing can help your business expand to international markets

Outsourcing can empower a business to explore new opportunities and areas for expansion. Open Access BPO explains how exactly outsourcing can open the doors for growth that your business can significantly benefit from. More than just reinforcing the ties between you and your domestic customer base, outsourcing can also empower you to transcend borders and […]

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Interactions with your company shape the #CustomerExperience and how customers perceive your brand. Build a better approach to customer experience management with these tips: https://buff.ly/3ynohVB

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Developing countries, including India, Indonesia, and the Philippines, showed 30% increase in gig platform use.

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Open Access BPO6 days ago
With their ability to solve simple issues instantly, chatbots allow brands to make the always-on consumer happy.

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Get a glimpse of what The Open Access Difference can offer your business in the #GigEconomy: https://buff.ly/3zN708T

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Open Access BPO1 week ago
Here are five ways to help your business gain a deeper understanding of your customers' needs:
✔️ Put yourself in their shoes
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✔️ Gather #CustomerFeedback
✔️ Go to social media
✔️ Maximize your #CRM system

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