Purpose vs. Function: Why CSRs should know the difference

OABPO Blog Team Published on August 4, 2014

male-call-center-agent-working-diligently-with-purpose-philippine-call-center-Open-Access-BPO

Every Philippine call center (or perhaps every company there is) orients its newly hired customer service representatives (CSRs) about their function. It’s a part of the process of transitioning the recent hires into fully functional assets of the company. Even during the interview or recruitment stage, CSR hopefuls are given an overview about the duties they will carry out once hired. Technically, an employee’s functionsโ€”the specific tasks and expectations given to himโ€”are what his official job description contains, so it’s of the essence to put those duties in mind. However, there is something more than his functions that a CSR must know by heart. It is his purpose.

The difference between function and purpose

It s easy to spot a CSR who knows and accomplishes his functions: he’s productive and able to meet the quotas given to him while passing the set metrics. His every transaction with a caller starts and ends according to the ideal call you envisioned your customer service unit to conduct.

female-call-center-agent-working-diligently-with-purpose--Open-Access-BPO

Like him, CSRs who know their purpose do the same: they meet quotas and metrics while making every call pleasant for the customers at the other end of the line. But what makes them different from those who work only to fulfill their function is that they’re able to drive customer satisfaction outside the usual ways stipulated with the role of a CSR.

In a manner of speaking, function-driven CSRs simply do what is told and expected of them: answer product-related questions and process requests. If they understand their purpose, however, they empathize with the customer and listen for cues in order to determine what could appease the customer’s issue.

When you’re upset because of a late delivery and say that the product you’re waiting for is for your daughter’s graduation, the CSR who knows that his purpose is to give satisfaction will apologize, explain the problem, tell the time when the delivery will arrive, and then make up for the inconvenience by adding a free gift on your family’s next big occasion, perhaps even on your daughter’s upcoming birthday.

The gist

Making people under your customer service unit understand their function enables them to carry out their roles according to your standards, which benefits your internal operations. But if they understand their purpose of making people happy with your products and services, your CSRs will do more than what is necessary to provide that happiness and satisfaction. And in turn, they simultaneously impress the customers while giving the customers a positive impression of your brand.

How can you reinforce purpose in your CSRs? Tune in for the second part of where we’ll share leadership tips for purpose-driven customer service.

Join us on facebook
Open Access BPO Yesterday
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.
But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3NiWbEB

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO Yesterday
Efficiency in #CallCenters involves enhancing agents' #productivity and #satisfaction.

Check out these 5 tips to boost #EmployeeEngagement and productivity in #ContactCenters: https://buff.ly/46H48KE

----------
Learn how our training, employee engagement, and culture of diversity contribute to our high-quality #CustomerExperience: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CSat #CustomerSupport #CX
#CustomerService #CustomerSupport
Open Access BPO 2 days ago
#CallCenters are made up of people from different cultures or backgrounds.
Each one is likely to have differing workplace habits and values, all of which can result in conflicts.

Here are the top 10 causes of conflicts in the call center: https://buff.ly/3GsT0GL

----------
Connect with an #outsourcing firm that provides great employee training and management programs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CompanyCulture #EmployeeManagement
Open Access BPO 2 days ago
As more consumers turn toward online channels, businesses are struggling to provide quality #CustomerSupport for their international customers.
Partnering with a reliable #MultilingualCallCenter has, thus, become a valuable strategy.

๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐ญ๐จ๐ฉ ๐ฅ๐š๐ง๐ ๐ฎ๐š๐ ๐ž๐ฌ businesses must offer to remain competitive in global markets: https://buff.ly/4a7ocZp

----------
For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 2 days ago
๐…๐ซ๐š๐ฎ๐๐ฌ๐ญ๐ž๐ซ๐ฌ ๐ ๐ž๐ญ ๐ฆ๐จ๐ซ๐ž ๐š๐ง๐ ๐ฆ๐จ๐ซ๐ž ๐œ๐ฎ๐ง๐ง๐ข๐ง๐ , ๐š๐ง๐ ๐ข๐ญ'๐ฌ ๐ฎ๐ฉ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐ค๐ž๐ž๐ฉ ๐ญ๐ก๐ž๐ฆ ๐š๐ญ ๐›๐š๐ฒ.

Luckily for you, #outsourcing can back you up in this battle.
Here's how call centers protect your customers from ecommerce fraud: https://buff.ly/47GJvPX

----------
Partner with an #outsourcing partner that keeps #InfoSec a top priority alongside great #CustomerSupport: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #DataSecurity
#outsourcing #FraudProtection #FraudDetection
Open Access BPO 2 days ago
In celebration of ๐๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐†๐ข๐ฏ๐ข๐ง๐  ๐Œ๐จ๐ง๐ญ๐ก this December, Open Access BPO Davao collaborated with the Philippine Red Cross - Davao City Chapter for a blood donation drive held last December 1, 2023.

Our collective efforts turned moments of compassion into life-saving contributions.

Thank you to all our OABPO Davao heroes who rolled up their sleevesโ€“you've proven that a small act of giving can have a monumental impact.

----------
Open Access BPO actively promotes community involvement in the workplace by supporting the annual blood donation activity among other causes.

๐˜—๐˜ฉ๐˜ฐ๐˜ต๐˜ฐ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ด ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜–๐˜ˆ๐˜‰๐˜—๐˜– ๐˜‹๐˜ข๐˜ท๐˜ข๐˜ฐ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ๐˜ฎ๐˜ข๐˜ต๐˜ฆ๐˜ด ๐˜ฅ๐˜ฐ๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฃ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ.

#WeSpeakYourLanguage
#OneWithHealth Philippine Red Cross
Open Access BPO