Should you create a Twitter account for customer support?

OABPO Blog Team Published on October 1, 2014

Should-you-create-a-Twitter-account-solely-for-customer-support--Open-Access-BPO--Digital-Marketing-Strategy
Social media has become a popular platform of choice by many businesses when it comes to sales, marketing, and customer service. The digital marketing strategy of expanding one’s reach through quality online interaction with customers and prospects has evolved from just being an option to being a prerequisite to success.

But using social media per se does not automatically result to a winning customer service. Having a Facebook Page or signing up for a Twitter account is just the first step. You need to think of effective ways on how to maximize your social media customer service strategies. One customer support strategy that has been gaining increasing popularity among businesses is creating a Twitter profile that is separate from other main accounts and dedicated to answering customer queries alone.

Segmentation of tasks leads to better focus

International brands establish their presence online for two main reasons: marketing and customer support delivery. When you create a separate account that is exclusively for assisting customers with their concerns, you delineate these two from each other. Your support agents can now focus on assisting customers on your customer service account, while your digital marketing experts use your main profile in building your brand.

Should-you-create-a-Twitter-account-solely-for-customer-support--Open-Access-BPO-
Separating your customer support account from your main Twitter handle can also help you measure success effectively. Social marketing success is dependent on how a target audience responds to a brand s content, while in social customer service, the messages conveyed by the brand is what matters more. That s why when evaluating the performance of Twitter support agents, response time or rate is crucial. The focus of marketing experts, on the other hand, are consumer actions such as click-through and conversions.

A good example is Microsoft’s @MicrosoftHelps account. Since the company has a separate customer service Twitter account, all customer inquiries are directed to a channel where account reps can quickly act upon issues, without having to bypass Tweets that are more significant to its marketing team. In fact, the company also uses this separate account to actively seek product-related concerns and reviews from Twitter users.

Other examples of brands with Twitter handles that are purely dedicated for customer service purposes are Nike (@NikeSupport), Samsung (@NokiaHelps), UPS (@UPSHelp), and Amazon (@AmazonHelp). By creating customer service Twitter profiles handled by actual people who are ready to assist their customers, these brands gain an image of customer-centricity while remaining equally competitive in the marketing or advertising scope.

Considerations when delineating online tasks

As a conclusion, creating a separate Twitter handle for customer support is strongly advisable, especially for brands that deal with a large and diverse volume of customer inquiries. This will help you give immediate responses to immediate concerns. Followers can also go to your customer support profile if they are looking for tips without having to go through non-customer support related stuff.

You also need to make sure that while creating a separate customer support handle on Twitter makes you more efficient in handling concerns, you shouldn t ignore your marketing or sales responsibilities. Your main profile should still be used strategically. Most users who have interacted with you through your customer support handle will follow your main account. It s now your task to present them with new marketing strategies to broaden your reach.

Creating a single account for multiple purposes may seem hassle-free at first. But as your customer base starts to grow, you also need to strategically segment your digital operations to give enough focus to each of your social functions. With a separate customer support handle, you can now provide quality customer assistance, while you stay one step ahead in your marketing game.

Join us on facebook
Open Access BPO 3 days ago
Of course, #CallCenter leaders want only the best talents for their teams, but the best talents are also looking for the best experiences from their prospective workplaces.

High performers would consider these factors as they choose the right #ContactCenter to work for: https://buff.ly/3TQnokB

-----------
Get only a diligent , highly-skilled team working on your brand's #CX when you outsource with us: https://buff.ly/3vXYK9z

#WeSpeakYourLanguage
#outsourcing #CallCenters
#CustomerSupport #recruitment
#EmployeeManagement
Open Access BPO 3 days ago
#CallCenter agents thrive with strong leadership. Great team leaders provide direction and motivation, which fuels agent success and exceptional #CustomerExperience.

But what holds leaders back?

Here are the pitfalls that can sabotage your leadership (and get expert tips to become an exceptional leader!) https://buff.ly/3vO1Blo.

----------
Upgrade to a better #CustomerSupport.

Contact Open Access BPO today to build your dream #CX program with our expert team and visionary leaders: https://buff.ly/3JeSHRe

#WeSpeakYourLanguage
#CallCenterLeadership #CallCenterManager
#ContactCenterLeader #CallCenterSuccess
#EmployeeEngagement #TeamLeadership
Open Access BPO 6 days ago
𝗪𝗵𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵, 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗮𝗴𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲.

See how they've adapted in rapidly evolving situations, find out how they will help your brand thrive even in the most volatile of circumstances.

𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆.

Here are 5 things only agile #CustomerSupport firms do differently: https://buff.ly/3vHpLOC

----------
We hyper-customizes our programs for every partner, industry, and market.

Contact us today so we can start planning your program, processes, and tea: https://buff.ly/3U9wASv

#WeSpeakYourLanguage
Open Access BPO 6 days ago
Each generation has its unique expectations and preferences from the brands that cater to them.

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐯𝐚𝐫𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐚𝐭𝐢𝐬𝐟𝐲 𝐞𝐚𝐜𝐡: https://buff.ly/4aJA4k6

----------
Expand your reach and cater to diverse markets with our 24/7 multilingual services: https://buff.ly/3PVqnH7

#WeSpeakYourLanguage #CX
#CustomerSatisfaction #CSat
#CustomerService #CustomerSupport
Open Access BPO 10 days ago
Open Access BPO CEO Benjamin Davidowitz recently organized an Easter community initiative in Poblacion, a district within Makati City, Philippines.

The event is part of his annual tradition, which aims to provide nutritious meals to those in need while bringing smiles to children through balloon giveaways.

This year commemorates the 7th consecutive year of the initiative, facilitated with the support of volunteers from Open Access BPO, who assisted in distributing 1,000 meals and 700 balloons.

Read the full article to learn more about this heartwarming initiative:
https://buff.ly/3vCzhm6

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO 17 days ago
Customers are more likely to stay loyal to brands that build meaningful ties with them. This entails conversational interactions.

If your agents are still not adopting a humanized tone, you need to update your #CustomerService strategy: https://buff.ly/4a5p4NU

----------
Supercharge #CustomerExperience with our skilled teams, hyper-customized ops strategies, training programs, and optimized tech tools: https://buff.ly/3IVyWhl

#WeSpeakYourLanguage
#CustomerSupport #CX
#CSat #CustomerSatisfaction
Open Access BPO