Striking gold with rich media

Striking gold with rich media

OABPO Blog Team Published on July 15, 2013
Rich Media

Rich media is quickly becoming the weapon of choice of most advertising firms. An advertisement is the same as all the others, you may think. However, don’t be too quick to dismiss rich media as just the latest trend in the advertising and marketing scenes. This type of content has the ability to separate the old players from the more youthful generation with its innovative approach to a tired platform.

What is rich media?

Advertisements and marketing collaterals that feature a unique fusion of creativity, craftiness, and technology are oftentimes filed under rich media. It refers to a broad range of digitally enhanced, interactive content that could be downloaded by users or embedded on Websites, mobile applications, or other social media plug-ins. It encompasses animations, videos, social media solutions, and mobile games and applications, among many others.

Rich media vs. conventional advertising

Conventional advertising relies on text, images, and basic user interactions. It is designed to entice users to act, utilizing call-to-action prompts such as Call us today! and What are you waiting for? Call now! in order to increase sales. On the other hand, rich media focuses on heavily engaging with the users. This could include getting free credits on a game by watching a video, or a simple animation meant to pique the user’s interest. By having compelling content, users are more likely to respond to the advertisement.

One of the most popular forms of rich media is the corporate video. Companies create these videos to encapsulate their products and services, and other corporate messages in a film that runs for under a minute. When done right, the compelling corporate video would easily attract viewers, motivate interactions, and entice people to reach out to the company.

Finally, rich media is an effective advertising tool as the majority of the world’s youth own mobile devices. By investing in efforts that target mobile platforms through applications, videos, mobile sites, and other products, companies would be able to easily reach the young adult population. For most businesses, the young adult demographic is a promising audience as they have strong purchasing powers.

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#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

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Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

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