Striking gold with rich media

OABPO Blog Team Published on July 15, 2013
Rich Media

Rich media is quickly becoming the weapon of choice of most advertising firms. An advertisement is the same as all the others, you may think. However, don’t be too quick to dismiss rich media as just the latest trend in the advertising and marketing scenes. This type of content has the ability to separate the old players from the more youthful generation with its innovative approach to a tired platform.

What is rich media?

Advertisements and marketing collaterals that feature a unique fusion of creativity, craftiness, and technology are oftentimes filed under rich media. It refers to a broad range of digitally enhanced, interactive content that could be downloaded by users or embedded on Websites, mobile applications, or other social media plug-ins. It encompasses animations, videos, social media solutions, and mobile games and applications, among many others.

Rich media vs. conventional advertising

Conventional advertising relies on text, images, and basic user interactions. It is designed to entice users to act, utilizing call-to-action prompts such as Call us today! and What are you waiting for? Call now! in order to increase sales. On the other hand, rich media focuses on heavily engaging with the users. This could include getting free credits on a game by watching a video, or a simple animation meant to pique the user’s interest. By having compelling content, users are more likely to respond to the advertisement.

One of the most popular forms of rich media is the corporate video. Companies create these videos to encapsulate their products and services, and other corporate messages in a film that runs for under a minute. When done right, the compelling corporate video would easily attract viewers, motivate interactions, and entice people to reach out to the company.

Finally, rich media is an effective advertising tool as the majority of the world’s youth own mobile devices. By investing in efforts that target mobile platforms through applications, videos, mobile sites, and other products, companies would be able to easily reach the young adult population. For most businesses, the young adult demographic is a promising audience as they have strong purchasing powers.

Join us on facebook
Open Access BPO Yesterday
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗠𝗮𝗸𝗮𝘁𝗶 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗘𝘅𝗮𝗺𝘀

Open Access BPO Makati is holding its annual physical exam (APE) this week for employees at the Robinsons Summit Center office.

The APE is a collaborative effort between Open Access BPO's Clinical Services and RGO Laboratory and Industrial Diagnostic Center.

This streamlines the process for employees by bringing healthcare professionals directly to the office. It minimizes disruption to work schedules and allows employees to conveniently complete their physicals without venturing outside.

This initiative demonstrates Open Access BPO's commitment to employee well-being and ensures compliance with Makati's Environmental Health and Sanitation Code.

The comprehensive physical exam includes various procedures like blood analysis, vital signs check, visual acuity test, and chest X-ray.

#WeSpeakYourLanguage
#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
Open Access BPO Yesterday
When it comes to #ContentModeration, moderators need to possess specific skills, qualifications, and attributes.

So, if you're considering #outsourcing this service, these are the qualities you need to find in your prospective partners' employees: https://buff.ly/4awNYW4

----------
Outsource content moderation only to an expert #BPO with an expert team of moderators: https://buff.ly/3QXQUUZ

#WeSpeakYourLanguage
#outsourcing #ContentModeration #BPO
Open Access BPO 3 days ago
𝗢𝘂𝗿 𝗗𝗮𝘃𝗮𝗼 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝘁𝗲𝗮𝗺 𝘀𝗽𝗶𝗿𝗶𝘁 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗰𝗲𝗻𝘁 #𝗗𝗮𝘃𝗮𝗼𝗦𝗽𝗼𝗿𝘁𝘀𝗙𝗲𝘀𝘁 𝗵𝗲𝗹𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆.

During the event, our ops and non-ops teammates put their athletic and strategic skills to the test through five different games:

• Chess
• Scrabble
• Badminton
• Volleyball
• Basketball

Congratulations to all winners, and see you all in the next Sports Fest!

#WeSpeakYourLanguage
#EmployeeEngagement #WellnessAtWork
#HealthyWorkplace
Open Access BPO 4 days ago
𝗚𝗿𝗲𝗮𝘁 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱'𝘀 𝗴𝗼𝗹𝗱𝗲𝗻 𝘁𝗶𝗰𝗸𝗲𝘁, 𝘄𝗵𝗶𝗹𝗲 𝗽𝗼𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗮 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝗲𝗿.

To avoid poor customer service, it's important to know what mistakes your #CustomerSupport agents commit.
If you want to prevent customers from seeing your brand as apathetic.

Here are 3 qualities to steer clear of to ensure stellar #CustomerExperience: https://buff.ly/4bmLsmI

----------
Don't let bad #CX hold you back.
Partner with a customer experience expert today and start exceeding #CustomerSatisfaction: https://buff.ly/3URcMSK

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Providing excellent #CustomerExperience is the best way to retain customers, ensure loyalty, and acquire new ones.

Good thing there are a lot of ways to ensure a pleasant #CX such as these: https://buff.ly/3V7fpS1

----------
Give your customers the best service they deserve.
Let's plan the best ways you can do that: https://buff.ly/3ysRhjX

#WeSpeakYourLanguage
#CustomerService #CSAT
#CallCenter #outsourcing
#CustomerSatisfaction
Open Access BPO 4 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗠𝗮𝗸𝗮𝘁𝗶 𝗖𝗶𝘁𝘆 𝗛𝗲𝗮𝗹𝘁𝗵 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗲𝘃𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗵𝗲𝗮𝗹𝘁𝗵 𝗿𝗶𝘀𝗸 𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁.

The free two-day healthcare event, held on the seventh floor of the multilingual call center's Makati headquarters, provided risk assessments, counseling for employees, and free contraceptives for all attendees.

Workers from Makati City's Health Department were able to accommodate over 130 employees, providing them with general check-ups, blood glucose testing, and HIV screening.

The Health Department workers say the program will help Open Access BPO employees determine how at-risk they are of diseases like diabetes, hypertension, and HIV/AIDS. Family planning lectures and counseling services were also available.

This holistic approach to wellness empowers employees to take charge of their health and well-being.

#WeSpeakYourLanguage
#IdeaHubOABPO #OneForHealth
#WellnessEvent #HealthJourney
Open Access BPO