The 4 types of telemarketers

The 4 types of telemarketers

Faith Ocampo Published on March 17, 2016

ย smiling-female-telemarketer-with-team

For your sales training programs to drive optimum results, you should know the unique traits of your telemarketers.

Telemarketing is an essential component of any type of business because it can readily drive results. It allows a call center to directly connect with their target customers and gain instant feedback. This way, they can keep making attempts to increase sales and adjust their marketing messages if needed.

From an outsider s perspective, all salespeople seem to possess the same characteristics. They re stereotyped as charismatic, extroverted, and competitive. But entrepreneurs, especially those who evaluate their agents performance, know that they have widely diverse personalities and selling styles.

call-center-telemarketing-team

This could either work to your advantage or drag you down. There are ideal characteristics that an effective telemarketer must have. But instead of hiring only those who already possess these traits, you can improve the performance of your team through coaching. Knowing the unique attributes of your sales reps would help you design training programs that target their needs.
To guide you, here are the four general types of telemarketers and their specific characteristics.

1. The logician


serious-female-telemarketing-agent

They’re very process-oriented, but this unduly attention to detail makes them rather transactional. Because they focus more on the step-by-step procedures on making a sale, they see everything in black and white. They usually don t know how to improvise when faced with an unexpected scenario. In most cases, they would find it hard to connect with a customer on an emotional level. As a result, most of the deals they close are done by accident, not by skill.

 

2. The flashy one

crazy-female-call-center-agent-with-insane-eyes-and-flower

Every call center has this type of agent. They’e highly competitive and extroverted, and thus they easily build rapport with a customer. Their charming personality enables them to effortlessly motivate customers to buy and maybe come back a second time. Although they excel in telemarketing, however, their customers mainly buy because they like the sales agent and not necessarily the product.

 

3. The inconsistent seller

confused-male-call-center-telemarketer

Passive-aggressive and impossible to predict, you wouldn t know what to expect from the inconsistent seller. They may have the potential, but they re stuck in their comfort zone and are afraid to take risks. At their best, however, they can close deals like your top performers. All they need is to be open to their mentor s advice and have confidence.

 

4. The ideal telemarketer

male-telemarketing-agent-ripping-open-shirt

The ideal telemarketer is your superhero. These telemarketers always put the customers needs first and then make suggestions to address those needs. They are analytical but compassionate. Their in-depth product knowledge allows them to make intelligent but cost-efficient recommendations tailored to a customer s preferences. Thus, buyers leave the store highly satisfied.

Telemarketing must be part of the call center services that your brand provides. As a manager, it s important to take into consideration the unique personalities of your sales agents. This will allow you to coach them in the right way, letting you get the most out of your marketing efforts.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO3 days ago
#Repost | Team Allied Services and You:
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The companyโ€™s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO5 days ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐—•๐—น๐—ผ๐—ผ๐—ฑ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO5 days ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO2 weeks ago
Quality evaluations may vary per #CallCenter, program, client, business model, or approach. But here are time-tested methods to accurately gauge service quality: https://buff.ly/3RI9Ghr
----------
Give your consumers high quality multilingual #CustomerService 24/7: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterOutsourcing
Open Access BPO
Open Access BPO2 weeks ago
Companies lose billions due to poor #CustomerService. But more than the monetary loss, giving customers reasons to leave can incur a far greater impact on your business.

Read: https://buff.ly/3DktOSk

----------
Step up your #CustomerRetention game by #outsourcing to a #CustomerSupport expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerCare #CallCenterOutsourcing
Open Access BPO