The 4 types of telemarketers

Faith Ocampo Published on March 17, 2016

 smiling-female-telemarketer-with-team

For your sales training programs to drive optimum results, you should know the unique traits of your telemarketers.

Telemarketing is an essential component of any type of business because it can readily drive results. It allows a call center to directly connect with their target customers and gain instant feedback. This way, they can keep making attempts to increase sales and adjust their marketing messages if needed.

From an outsider s perspective, all salespeople seem to possess the same characteristics. They re stereotyped as charismatic, extroverted, and competitive. But entrepreneurs, especially those who evaluate their agents performance, know that they have widely diverse personalities and selling styles.

call-center-telemarketing-team

This could either work to your advantage or drag you down. There are ideal characteristics that an effective telemarketer must have. But instead of hiring only those who already possess these traits, you can improve the performance of your team through coaching. Knowing the unique attributes of your sales reps would help you design training programs that target their needs.
To guide you, here are the four general types of telemarketers and their specific characteristics.

1. The logician


serious-female-telemarketing-agent

They’re very process-oriented, but this unduly attention to detail makes them rather transactional. Because they focus more on the step-by-step procedures on making a sale, they see everything in black and white. They usually don t know how to improvise when faced with an unexpected scenario. In most cases, they would find it hard to connect with a customer on an emotional level. As a result, most of the deals they close are done by accident, not by skill.

 

2. The flashy one

crazy-female-call-center-agent-with-insane-eyes-and-flower

Every call center has this type of agent. They’e highly competitive and extroverted, and thus they easily build rapport with a customer. Their charming personality enables them to effortlessly motivate customers to buy and maybe come back a second time. Although they excel in telemarketing, however, their customers mainly buy because they like the sales agent and not necessarily the product.

 

3. The inconsistent seller

confused-male-call-center-telemarketer

Passive-aggressive and impossible to predict, you wouldn t know what to expect from the inconsistent seller. They may have the potential, but they re stuck in their comfort zone and are afraid to take risks. At their best, however, they can close deals like your top performers. All they need is to be open to their mentor s advice and have confidence.

 

4. The ideal telemarketer

male-telemarketing-agent-ripping-open-shirt

The ideal telemarketer is your superhero. These telemarketers always put the customers needs first and then make suggestions to address those needs. They are analytical but compassionate. Their in-depth product knowledge allows them to make intelligent but cost-efficient recommendations tailored to a customer s preferences. Thus, buyers leave the store highly satisfied.

Telemarketing must be part of the call center services that your brand provides. As a manager, it s important to take into consideration the unique personalities of your sales agents. This will allow you to coach them in the right way, letting you get the most out of your marketing efforts.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 5 hours ago
#Diversity fuels success, and #InclusiveHiring is the first step!
Agents from diverse backgrounds can relate to a wider range of experiences and perspectives, allowing them to connect with customers on a deeper level, fostering trust and rapport that transcends language barriers.

Learn more about practical strategies, success stories, and the power of embracing #diversity for better innovation and growth: https://buff.ly/3WmSym8

----------
Our recruitment & training practices are meticulously designed to ensure exceptional #CX: https://buff.ly/3xTkogl

#WeSpeakYourLanguage
#DiversityandInclusion
#inclusivity #Diversity
Open Access BPO 7 hours ago
The key to wowing customers is a skilled and creative #CustomerService team.
But hiring these specialists can be a challenge.

Ready to find the #CustomerExperience dream team?
Here's how to revamp your recruitment strategies and attract the best #CX experts.

----------
𝗢𝗿 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗼𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗲 𝘁𝗼 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗮𝗻𝗱 𝘄𝗲'𝗹𝗹 𝗱𝗼 𝘁𝗵𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂.

Our stringent #recruitment and training processes get you a highly skilled and expertly trained workforce attending to their customers 24/7.

Send us a message today to set up your own team: https://buff.ly/3Ltk2jq

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Gaining a leg up on the global competition means so much more than speaking your customer's langauage.

Understand their culture and you stand to capture the international market: https://buff.ly/3W2ODcL

----------
Outsource with a #MultilingualCallCenter that will help you establish a strong foothold in your global markets: https://buff.ly/4bDl6Mj

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Open Access BPO hosted a successful #Pride celebration, fostering a spirit of #inclusivity and community.
Attendees enjoyed a lively atmosphere with video showcases, band performances, and a drag queen showcase.

The event highlighted our commitment to #diversity and inclusion within the workplace.

𝗛𝗲𝗮𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗯𝗹𝗼𝗴 𝗳𝗼𝗿 𝗮 𝗳𝘂𝗹𝗹 𝗿𝗲𝗰𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗲𝗽𝗶𝗰 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻: https://buff.ly/4cXfjSS

----------
Open Access BPO is a dedicated employee-centric #outsourcing firm that champions a culture of respect and appreciation for all, regardless of background or identity.

Outsource to gain a #CX team and a strategic employee-centric operations management without losing your focus on growing your business.
Partner with us today: https://buff.ly/4cWE95y

#WeSpeakYourLanguage
#OneWithDiversity #PrideMonth
#Pride2024 #CelebratePride
#OABPOSpeaksWithPride
Open Access BPO 6 days ago
You need skilled and creative #CustomerService agents to wow your customers.
But #hiring the right people to engage with your consumers can be difficult for many brands.

Here's how to tweak your #recruitment strategies to get the best #CX experts: https://buff.ly/3zJNPSn

----------
Or you can outsource to Open Access BPO and we'll do the recruitment and training for you.

Send us a message today to set up your own team of #CX specialists: https://buff.ly/3VZNHG3

#WeSpeakYourLanguage
#outsourcing #CSat
#CustomerExperience
Open Access BPO 7 days ago
Aside from the different accents, Americans and Britons have different attitudes when talking to #CallCenter agents.

Here's what agents have to know about both types of English-speaking Westerners when providing #CustomerService: https://buff.ly/3WdNKPW

----------
Anticipate and exceed your global customers' demands with a multilingual #CX expert: https://buff.ly/3WbhEnR

#WeSpeakYourLanguage
#CustomerExperience #CX
Open Access BPO