Top 4 signs you are failing at content marketing

Top 4 signs you are failing at content marketing

OABPO Blog Team Published on July 8, 2014

problematic-seo-analyst-under-laptop-bad-landing-page--Open-Access-BPO
For several reasons, content marketing can be a very powerful tool in increasing a brand’s online visibility. The assumption that customers don’t care about content is wrong. Outsourcing service providerย Open Access BPO understands that with strategic content production, one can establish a personal connection with the prospective customers since materials are tailored to their fields of interest.

Succeeding in content marketing, however, takes more than just producing articles, blog entries, infographics, or videos. It also requires proper evaluation and analysis to make sure that content strategies are indeed working.

Here are some signs that could indicate your content marketing strategy is not working:

seo-employee-problematic-about-poor-sire-traffic-due-to-bad-landing-page--Open-Access-BPO

1. Poor website traffic

The ultimate goal of any content marketing campaign is to lead more people to the company website or blog and make sure the visit ends with a sale or at least an enhanced brand and product awareness among the targeted demographic. To make this happen, your blog must not only attract visitors randomly or by chance. There must be a consistent following that will provide steady traffic to the website.

In other words, your blog must have a compelling content that will drive a lot of viewers to visit it. True, you can always have your loyal followers, but with other brands becoming wiser in attracting readers via social media, people have started to become more spontaneous in clicking links to content that interests them.

2. Inactive social media following

Social media is integral to the success of your content marketing strategies. It’s like the portal where you can make a press release about a new interesting blog entry or a really helpful DIY article. But if your social media posts are getting fewer shares, likes, or retweets, that means you need to do something about managing your social media accounts.

Remember, succeeding in social media marketing requires a different set of strategies from the ones you use in content marketing. Headlines must be engaging, accompanying images must be striking, and call-to-action prompts must be on point. It takes a dedicated social media expert to monitor the activities of your online community for effective social media interaction to take place.

3. Lack of interaction from readers

outline-of-head-crumpled-paper-instead-of-brain--Open-Access-BPO

What’s the next awful thing your website can experience aside from having no followers? It’s having visitors who don’t even read your content. The absence of comments is a good hint that people don’t feel motivated enough to engage with you.

When readers leave comments, it means that you managed to spark their interestโ€” they see something worth reacting to, or they agree with your ideas, or they like the personality you use in writing articles. Even if your blog gets high traffic, if no interaction is visible in the comment sections, new guests may think of your articles as uninteresting and choose to skip reading them.

4. Negative comments

With great content comes good reputation as evidenced by positive feedback or comments. Good articles are also more likely to be retweeted and shared in social media circles. But if a simple scanning of blog leads you to discovering several negative comments directed towards the quality of your content, then it’s about time to do some changes.

The only reason the existence of negative feedback ranks lower in this list than the lack of interaction among readers is because negative comments can, at least, provide the opportunity for you to respond to readers. It’s better to have something to respond to, even if it’s a rant, than to have nothing to engage with at all. This gives you a chance to explain yourself, identify common complaints, clear misconceptions, and prevent visitors from being discouraged to follow your blog.

Content marketing success requires careful evaluation of strategies and knowledge of which ones should be replaced or reinforced. Watching out for these signs can give you a heads up about the effectiveness of your content marketing efforts. Only then can you have a solid foundation for your action plan, whether it involves hiring new people or redirecting your strategies completely.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO3 days ago
#Repost | Team Allied Services and You:
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The companyโ€™s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO5 days ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ ๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐—•๐—น๐—ผ๐—ผ๐—ฑ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO5 days ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO2 weeks ago
Quality evaluations may vary per #CallCenter, program, client, business model, or approach. But here are time-tested methods to accurately gauge service quality: https://buff.ly/3RI9Ghr
----------
Give your consumers high quality multilingual #CustomerService 24/7: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterOutsourcing
Open Access BPO
Open Access BPO2 weeks ago
Companies lose billions due to poor #CustomerService. But more than the monetary loss, giving customers reasons to leave can incur a far greater impact on your business.

Read: https://buff.ly/3DktOSk

----------
Step up your #CustomerRetention game by #outsourcing to a #CustomerSupport expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerCare #CallCenterOutsourcing
Open Access BPO