Top 4 signs you are failing at content marketing

Top 4 signs you are failing at content marketing

July 8, 2014

problematic-seo-analyst-under-laptop-bad-landing-page--Open-Access-BPO
For several reasons, content marketing can be a very powerful tool in increasing a brand’s online visibility. The assumption that customers don’t care about content is wrong. Outsourcing service provider Open Access BPO understands that with strategic content production, one can establish a personal connection with the prospective customers since materials are tailored to their fields of interest.

Succeeding in content marketing, however, takes more than just producing articles, blog entries, infographics, or videos. It also requires proper evaluation and analysis to make sure that content strategies are indeed working.

Here are some signs that could indicate your content marketing strategy is not working:

seo-employee-problematic-about-poor-sire-traffic-due-to-bad-landing-page--Open-Access-BPO

1. Poor website traffic

The ultimate goal of any content marketing campaign is to lead more people to the company website or blog and make sure the visit ends with a sale or at least an enhanced brand and product awareness among the targeted demographic. To make this happen, your blog must not only attract visitors randomly or by chance. There must be a consistent following that will provide steady traffic to the website.

In other words, your blog must have a compelling content that will drive a lot of viewers to visit it. True, you can always have your loyal followers, but with other brands becoming wiser in attracting readers via social media, people have started to become more spontaneous in clicking links to content that interests them.

2. Inactive social media following

Social media is integral to the success of your content marketing strategies. It’s like the portal where you can make a press release about a new interesting blog entry or a really helpful DIY article. But if your social media posts are getting fewer shares, likes, or retweets, that means you need to do something about managing your social media accounts.

Remember, succeeding in social media marketing requires a different set of strategies from the ones you use in content marketing. Headlines must be engaging, accompanying images must be striking, and call-to-action prompts must be on point. It takes a dedicated social media expert to monitor the activities of your online community for effective social media interaction to take place.

3. Lack of interaction from readers

outline-of-head-crumpled-paper-instead-of-brain--Open-Access-BPO

What’s the next awful thing your website can experience aside from having no followers? It’s having visitors who don’t even read your content. The absence of comments is a good hint that people don’t feel motivated enough to engage with you.

When readers leave comments, it means that you managed to spark their interest— they see something worth reacting to, or they agree with your ideas, or they like the personality you use in writing articles. Even if your blog gets high traffic, if no interaction is visible in the comment sections, new guests may think of your articles as uninteresting and choose to skip reading them.

4. Negative comments

With great content comes good reputation as evidenced by positive feedback or comments. Good articles are also more likely to be retweeted and shared in social media circles. But if a simple scanning of blog leads you to discovering several negative comments directed towards the quality of your content, then it’s about time to do some changes.

The only reason the existence of negative feedback ranks lower in this list than the lack of interaction among readers is because negative comments can, at least, provide the opportunity for you to respond to readers. It’s better to have something to respond to, even if it’s a rant, than to have nothing to engage with at all. This gives you a chance to explain yourself, identify common complaints, clear misconceptions, and prevent visitors from being discouraged to follow your blog.

Content marketing success requires careful evaluation of strategies and knowledge of which ones should be replaced or reinforced. Watching out for these signs can give you a heads up about the effectiveness of your content marketing efforts. Only then can you have a solid foundation for your action plan, whether it involves hiring new people or redirecting your strategies completely.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Planning to set up your own team of #CallCenter agents? Get familiar with these 5 key #hiring strategies before outsourcing your business needs to a #BPO company: https://zcu.io/FHNE

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO5 days ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ
Open Access BPO
Open Access BPO1 week ago
There are two types of #CallCenter agents for businesses looking to outsource: the #generalist and the #specialist. Get a closer look at their strengths to determine which type can help you deliver superior multilingual #TechSupport: https://zcu.io/ckQi

#WeSpeakYourLanguage