Will media process outsourcing boom soon?

Will media process outsourcing boom soon?

OABPO Blog Team Published on June 30, 2014

male-female-creative-asian-team-media-process-outsourcing

Multilingual call center services and KPO are two of the fastest rising subsets of outsourcing today. Like them, will media process outsourcing catapult its way to a high position in the industry?

male-female-creative-filipino-team-media-process-outsourcing

Media process outsourcing (MPO) is a relatively new segment of the outsourcing industry that is making buzz. This is because of the increasing number of companies seeking help from outsourcing providers to supply their creative content needs.

Typically marketed to media and entertainment companies, MPO provides a range of services requiring medium to high levels of skills that knowledge process outsourcing (KPO) hubs, like the Philippines, already offer. Some of the commonly outsourced media processes include closed captioning, subtitling (for movies and TV shows), graphic design, video editing, animation, transmission, and media audit reporting.

Like other outsourcing endeavors, cost reduction and skill availability are what initially drive businesses to venture into MPO, but the subset’s scope is gradually shifting towards more than just cost rationalization. Like KPO clients, companies outsourcing media processes are doing so to strategically help manage their core functions.

What’s driving MPO?

Advisory firm ISG conducted an insights report exploring how immersed and how much the media industry has been spending on outsourcing. The research pointed at two factors behind the gradual rise of MPO, and these are:

•   Greater outsourcing penetration

The practice of outsourcing has reached more media and entertainment companies now more than ever, with 25 out of the 42 media firms in the Forbes Global 2000 companies nurturing active outsourcing contracts. This also helped outsourcing penetrate the media industry by 60%, a rate that is above the average in other industries.

•   Larger outsourcing spending

Media companies have increased the money they allot for outsourcing endeavors. The average annual spending per media company is now at $93.8 million, a number that is close to the $99.8 million average outsourcing spend of Global 2000 companies.

With today’s rising demand for digitalization and mobile enablement, it’s highly likely for the media outsourcing clients to keep their MPO deal strong and grow in number. ISG further notes that the optimism is supported by the rising all-commodity volume (ACV) of the media market segments (broadcasting, cable, and printing & publishing), which added more than $200 million in new ACV last year.

Seeing how both the MPO market and MPO providers are showing active movement, there’s a high possibility of MPO dominating the outsourcing scene of top BPO capitals, the way multilingual call center services, healthcare, and KPO are making waves in the Philippines.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 hours ago
Open Access BPO's standard recruitment is a seamless process, from job announcement to contract signing.

Here are some of our recruitment best practices: https://buff.ly/3HkhKRs

---------
We hyper-customizable solutions that fit your needs—from staff to its everyday ops: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3kIaKWM

----------
Let's hyper-customize a program for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO1 day ago
Keeping your customers' data secure is one of the best ways to earn their trust.
Here's an in-depth look on how it can be achieved: https://buff.ly/3HjQYIK

----------
Only trust an #outsourcing firm with a robust #DataSecurity strategies and solutions to ensure #InformationSecurity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#cybersecurity #infosec
Open Access BPO
Open Access BPO5 days ago
#𝗗𝗮𝘁𝗮𝗣𝗿𝗶𝘃𝗮𝗰𝘆𝗪𝗲𝗲𝗸 aims to raise awareness about #DataSecurity and privacy and how we all must be mindful of what we share online. Let's stay vigilant against malicious activities that may exploit our information.

#WeSpeakYourLanguage
#InfoSec #DataPrivacy
Open Access BPO
Open Access BPO6 days ago
#CustomerService providers have the responsibility to protect their partners against data intrusions that may interrupt operations and steal sensitive information. If your

Check out these best practices for protecting your data: https://buff.ly/3Jj7cEV

----------
Ensure utmost #InformationSecurity for your customers with our #DataSecurity strategies: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InfoSec #DataManagement
#DataPrivacyWeek
Open Access BPO
Open Access BPO7 days ago
As a global #outsourcing hub, offshoring to the #Philippines has been recognized as a winning business strategy. But one of the things you should also consider is the security of the data you will be sharing with your chosen outsourcing firm.

Here's how you can keep your customer's trust even when their data is with a third-party company: https://buff.ly/3GY1jKm

----------
Only trust an oustourcing firm with a robust #InfoSec aimed to protect you and your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InformationSecurity
#DataSecurity #InfoSec
#DataPrivacyWeek
Open Access BPO