How social media marketing can help you retain customers

How social media marketing can help you retain customers

OABPO Blog Team Published on November 19, 2013

social-media-marketing
Marketing experts the world over have held for quite some time that customer retention is arguably more important than finding and making new customers. Since social media marketing is influential in boosting customer loyalty, venturing into this virtually free, interactive, and digital form of promoting your goods might just be the solution if you’re having a hard time maintaining a consumer base.

The customer service connection

Customer service is seen as one way to retain customers, but you might be surprised to know that modern customer service relies on social media to achieve an added function, which is customer retention.

Customer service representatives now go beyond traditional means of letting the public reach them. Today, people can bring concerns to the Facebook and Twitter accounts of a brand, as companies are stationing representatives on these platforms aside from the ones they put on the phone lines. Why? It’s because recent trends reveal that the public wants various ways of contacting a company, and social media is the channel they find most convenient. The trends also show that for most people, having multiple contacting channels, including social media, defines good customer service, which is a determining factor for them to keep coming back to a brand.

In essence, just by having social media on your list of customer-to-business communication channels, you already market your company as a reliable and reachable brand.

Social media marketing as your core

social-media-marketing-chat-icons

Even if integrating social media with customer service lures consumers to your products and services, you still shouldn’t abandon traditional marketing strategies. Customer service should only be a single marketing tool within your overall online marketing strategy.

Social networking helps you stay informed not just about the behavior of your market, but also about the development of the industry you’re in. Sites like LinkedIn let you to collaborate with professionals in your field, stay updated about competition, and find qualified possible colleagues. From the information you can gather from social media, you can construct effective marketing plans.

Above its network-building powers, however, social media creates your business reputation. On Facebook, the number of ‘Likes’ you have on your brand’s page can impact the number of potential sales you can make. Facebook users wouldn t likely join your page if they’re not interested in your product, right? Moreover, you can be positive that your “Likers” are qualified leads.

Another trend to note is that social networks can dictate consumer behavior and influence purchasing decisions. Top social networks sway the most shoppers into spending, and they shell out 20% to 40% more money on social media than they do on other Internet marketing platforms.

With how social media marketing is navigating sales trends, it might be the next major marketing avenue. Knowing how the platform works can give you an advantage against your competitors, build your brand’s image, monitor your market, and keep your consumers loyal. The best part about this is that it is virtually free.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO4 hours ago
As much as your brand wants to give your customers a great experience, there are times when you really have to say no to their requests. For #CallCenter agents who are trained to always delight the customer, having to say "no" can be difficult.

Here are 5 tips for letting down your customers gently without ruining their entire #BrandExperience: https://buff.ly/3VuHqR6

----------
Choose an #outsourcing company that values customer service and brand retention: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CallCenterTips
Open Access BPO
Open Access BPO2 days ago
The holiday season is one of the busiest times for most businesses and deal-seeking consumers.

Between the onslaught of online shoppers, the potential issues you might run into, and possible internal concerns, is your brand ready to handle the holiday rush?

Here's how outsourcing can ensure a satisfying #CustomerExperience during the holidays: https://buff.ly/3XTgDzB

-
-
• How a 24/7 Call Center Handles a High Call Volume During the Holidays
https://buff.ly/3B9bkCq

• Outsourcing to Beat the eCommerce Holiday Shopping Rush
https://buff.ly/3FqlDEC

• UI Tune-Up: A Customer Service Must-Do for the Holidays
https://buff.ly/3XYPiMj

• 5 Ways to Boost Customer Satisfaction This Holiday Season
https://buff.ly/3FooIoE

• 4 Major Flops that Could Happen Over the Holidays
https://buff.ly/3FmdfWL

• How Can Philippine Call Centers Motivate Agents After the Holidays?
https://buff.ly/3XOlmmd

• Top Five Business Tasks To Outsource During The Holiday Season | via Forbes
https://buff.ly/3B9bkSW

----------
Partner with a #multilingual #CX expert trusted by global brands for their 24/7 support: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#ecommerce #OnllineRetail
#OnlineShopping #HolidayShopping
#CustomerSupport #CustomerService
Open Access BPO
Open Access BPO7 days ago
If you think it has become harder to make your customers happy these past couple of decades, you're right.

Here are the 5 reasons why making customers happy—and keeping them that way—has become an even more demanding task: https://buff.ly/3APNZFN

----------
Start improving your customer retention and brand loyalty: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CX #CustomerExperience
Open Access BPO
Open Access BPO2 weeks ago
#BlackFriday and #CyberMonday are the biggest holiday shopping events in the US, with millions of consumers eagerly waiting to snatch up season-exclusive discounts and special deals.

To provide the best #OnlineShopping experience possible, #ecommerce brands and their outsourced support teams spend months devising #CustomerSupport strategies.

Here are a few notable stats about these shopping holidays.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
Employee self-care is everyone's personal responsibility. Ensuring it involves maintaining health and wellbeing, enabling employees to prevent and manage work-related stress.

Here are helpful ways to ensure employee self-care: https://buff.ly/3EDhOdP

----------
We empower our employees to create #CustomerExperiences for your customers. Outsource with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO
Open Access BPO2 weeks ago
Employee self-care is everyone's personal responsibility. Ensuring it involves maintaining health and wellbeing and enables employees to prevent and manage work-related stress.

Here are helpful ways to ensure employee self-care: https://buff.ly/3EDhOdP

----------
We empower our employees to create #CustomerExperiences for your customers. Outsource with us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#EmployeeManagement
Open Access BPO