3 Digital marketing strategies to avoid in 2015

3 Digital marketing strategies to avoid in 2015

OABPO Blog Team Published on December 19, 2014

3-Digital-marketing-strategies-to-avoid-in-2015--Open-Access-BPO--digital-marketing-strategies
It s the time of the year again when we look back at trends that shaped the industry in the past 12 months and think of ways to improve our digital marketing strategy through forecasts.

While reviewing past events and bracing ourselves for what may come our way are must-dos for every marketer, there s one more thing that we should not forget: doing away with tactics that are no longer working or will not be so effective in the future. For the approaching 2015, here are some strategies that we suggest you tone down, if not completely remove, from your online marketing plans.

1. Too much email blasts

3-Digital-marketing-strategies-to-avoid-in-2015-_-

Email is a marketing favorite for the wide scope it can cover, not to mention its cost-efficiency. Finding and targeting leads have proven to be successful if done through email, so it s understandably tempting to double your blasting efforts after you saw success on your previous email campaign.

Email is a great way to jumpstart engagement, and nurturing prospects requires sending even more emails. Competitors are, of course, aware of this so they re most likely ramping up their email strategies as well, making customers inboxes saturated with marketing content. This doesn t make email marketing entirely useless; what we re saying is that there needs to be other tactics under your sleeve other than email. Find an avenue with less congestion from competitors but can still take you to your audience.

 

2. Analytics overload

3-Digital-marketing-strategies-to-avoid-in-2015-

Analytics were big in the digital marketing realm this year and for a good reason: they helped assess how well strategies are faring and gather consumer insights. In 2015, don t just collect all the data you can, to the point of overload, without extracting any actionable insights out of the information. Go beyond the numbers and statistics, and conduct deeper analyses by looking at how fellow businesses interact with their audience and listen closely to what your market has to say about the message you re distributing.

 

3. Last-minute and inflexible planning

3-Digital-marketing-strategies-to-avoid-in-2015--

As pointed out earlier, the last quarter of the year is dedicated to recapping trends and basing on those for next year s plans. Some make the mistake of actually waiting for yearend reports to get released before acting on their future goals. Others do plan earlier but lay out the entire marketing strategy without considering the changes that might occur along the way.

Never forget that marketing is a field of ebbs and flows: today s best-laid plans may turn out useless because the trend you least expected to develop became the in-thing now. Instead of making fixed plans for every area, do mid-term ones that you can adjust according to forecasts. Have a Plan B— C, D, and E even— to ensure success of your techniques.

The effectiveness of marketing strategies most of the time depends on season, so be flexible, have alternatives, and do more action instead of merely collecting statistics. Make 2015 a blast by making these your New Year resolutions.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO3 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO4 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO