Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day in our lives without encountering even one ad.
This makes advertising a frightening challenge in today’s commerce sphere. But big brands such as Apple, Samsung, Google, Nike, and a lot more have thrived—and succeeded—by figuring out the most effective ways to get their message across. What’s more, we learn from these big brands that marketing strategies don’t have to be impossibly grand. On the contrary, their strategies are simple and doable enough.
If you want to adopt the same techniques for your business, here are four subtle but powerful marketing tips that boost sales, as proven by the industry’s biggest names.
1. Minimalism is key.
What makes big brands successful is that everything about them is memorable: from very basic things such as their logos, to the more complex ones such as their core purpose and what makes their brand unique. Facebook is for social networking, Google is for online searching, Apple is for mobile and desktop solutions. And there is one reason why everyone can quickly recall these brands: keep things simple. They use easy-to-remember names, slogans, and logos, and their products are user-friendly and efficient.
2. Offer what your market already needs.
You’ve probably heard of Samsung’s “safety truck” which makes it easier for drivers behind a huge vehicle to see the road ahead before they try to switch lanes. The technology is simple enough, aided by a wireless camera and an LCD screen. But what makes this innovation popular is that it addressed one of the most common concerns of drivers. As a bonus, Samsung is the first one to demonstrate such a technology and they’ll probably be remembered for it many years from now.
3. Don’t beat around the bush.
Every time you advertise, remember the three “S” that your message must be: short, simple, and straightforward. Even across multiple media such as text, photos, or videos, make sure to apply this principle to craft an effective marketing content. Although this may be the most basic of marketing tips, even big brands stick to it. Look up their YouTube channels and you’ll find that most big businesses use short promotional videos. Most of them also post short Facebook updates complemented with attractive visuals.
4. Design matters.
It’s one thing to have a well-designed product in your hands, but it’s another to have a product designed in a certain way to cater to a specific purpose. Practical design is the trend nowadays, as consumers are becoming more purpose-oriented when it comes to their purchasing activities. Big brands prioritize design by making sure that everything connected to their name is presented in a visually appealing manner—their websites, promotional materials, and the products themselves. Besides, design is a way to personalize your brand and make a lasting impression among your target market.
Our advertisement-filled world has made it almost impossible for many businesses to make a breakthrough. As you approach your target market to promote your own innovative ideas, the marketing strategies given above will surely help you make connections and boost sales.