4 Subtle but powerful marketing tips that boost sales

Faith Ocampo Published on July 6, 2015

unlit-match-head-with-burnt-out-matches
Do you know exactly how many brands are struggling their way into the complex world of advertising? If you find out the exact number, you’ll undoubtedly be surprised. There are probably hundreds of thousands of brands bombarding the advertising industry, giving birth to millions of marketing visuals. It’s practically impossible to go through one day in our lives without encountering even one ad.

This makes advertising a frightening challenge in today’s commerce sphere. But big brands such as Apple, Samsung, Google, Nike, and a lot more have thrived—and succeeded—by figuring out the most effective ways to get their message across. What’s more, we learn from these big brands that marketing strategies don’t have to be impossibly grand. On the contrary, their strategies are simple and doable enough.

If you want to adopt the same techniques for your business, here are four subtle but powerful marketing tips that boost sales, as proven by the industry’s biggest names.

    1. Minimalism is key.

      fingers-holding-a-lit-lightbulb-amid-blue-background
      What makes big brands successful is that everything about them is memorable: from very basic things such as their logos, to the more complex ones such as their core purpose and what makes their brand unique. Facebook is for social networking, Google is for online searching, Apple is for mobile and desktop solutions. And there is one reason why everyone can quickly recall these brands: keep things simple. They use easy-to-remember names, slogans, and logos, and their products are user-friendly and efficient.

    2. Offer what your market already needs.

      fish-open-mouth-about-to-eat-worm-in-hook
      You’ve probably heard of Samsung’s “safety truck” which makes it easier for drivers behind a huge vehicle to see the road ahead before they try to switch lanes. The technology is simple enough, aided by a wireless camera and an LCD screen. But what makes this innovation popular is that it addressed one of the most common concerns of drivers. As a bonus, Samsung is the first one to demonstrate such a technology and they ll probably be remembered for it many years from now.

    3. Don’t beat around the bush.

      maze-arrow-goes-through
      Every time you advertise, remember the three “S” that your message must be: short, simple, and straightforward. Even across multiple media such as text, photos, or videos, make sure to apply this principle to craft an effective marketing content. Although this may be the most basic of marketing tips, even big brands stick to it. Look up their YouTube channels and you’ll find that most big businesses use short promotional videos. Most of them also post short Facebook updates complemented with attractive visuals.

    4. Design matters.

      artist-in-blue-shirt-drawing-colorful-smudges-splotches-with-giant-pencil
      It’s one thing to have a well-designed product in your hands, but it’s another to have a product designed in a certain way to cater to a specific purpose. Practical design is the trend nowadays, as consumers are becoming more purpose-oriented when it comes to their purchasing activities. Big brands prioritize design by making sure that everything connected to their name is presented in a visually appealing manner—their websites, promotional materials, and the products themselves. Besides, design is a way to personalize your brand and make a lasting impression among your target market.

Our advertisement-filled world has made it almost impossible for many businesses to make a breakthrough. As you approach your target market to promote your own innovative ideas, the marketing strategies given above will surely help you make connections and boost sales.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
The Davao leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 over the weekend was a celebration of what lies ahead: a shared vision of unforgettable moments and a reflection of our collective drive to succeed in every challenge 2025 has in store.

Thank you to everyone who joined us at the Acacia Hotel Davao for an evening of inspiration and celebration. Here's to a year of new opportunities and achievements!

Let's take a look back at last weekend's party.

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO
Open Access BPO 2 days ago
Customers trust and engage more with reliable, knowledgeable, and clear communicators.

That's why businesses need #CallCenters that constantly refine their communication strategies and have #CustomerExperience experts to heighten customer trust.

Avoid these weak expressions that can undermine your team's effectiveness: https://buff.ly/4hhfyLc

----------
For exceptional #CustomerSupport delivered by a trusted #CX expert, contact us today: https://buff.ly/3Q3mnEb

#WeSpeakYourLanguage
#CustomerService #CSAT
#outsourcing #CustomerSatisfaction
Open Access BPO 2 days ago
Is miscommunication costing you customers?
Join us as we break down 4 common customer communication styles and how your team can adapt.

Boost customer engagement and resolve issues faster! Read more: https://buff.ly/42DDbZR

----------
At Open Access BPO, we go beyond basic support to proactively address your customer concerns.

Contact us for a winning customer service strategy: https://buff.ly/3EoMcfv

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
#CustomerSupport #CSat #CX
Open Access BPO 3 days ago
The Manila leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 last weekend proved a resounding success.

The event, featuring exceptional dining, beverages, entertainment, and a record-breaking raffle pool, served as an opportunity to recognize and celebrate the people instrumental to our ongoing growth.

We extend our sincere gratitude to all who participated in this, our first major event of the year.

Let's relive the free-spiritedness we had shown during the event.

To more exciting adventures!
#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO
Open Access BPO 3 days ago
Projecting empathy and providing effective solutions are parts of the business language that will prove crucial to your #CustomerService.

There's so much to understand about harnessing language to ensure your customers not only hear you, but truly feel heard.

Learn more about how it can make or break your #CustomerExperience goals: https://buff.ly/40XwvV8

----------
Open Access BPO's agents are meticulously trained to go above and beyond, ensuring seamless and positive experience for every customer.

Get in touch with us today take your business to new heights with our #outsourcing solutions: https://buff.ly/3EppX99

#WeSpeakYourLanguage
#CustomerSupport #CustomerCare
Open Access BPO 6 days ago
Efficiency and immediate customer responses are key to elevating the #CustomerExperience.
But how many of us underestimate the impact of missed support calls on repeat sales, brand reputation, and overall #CustomerSatisfaction?

Want to learn more about the hidden costs of missed calls?
Check out our blog post to see how it all connects: https://buff.ly/4aDlrQf

----------
Outsourcing to a #CallCenter is a valuable strategy, but only the most competent firms can truly partner with you to grow your customer base and business.

Contact us today to speak with our #CX experts: https://buff.ly/3WBFEAk

#WeSpeakYourLanguage
#CX #CSat #CustomerSupport