5 Areas to assess when launching a newsletter campaign

OABPO Blog Team Published on September 5, 2014

5 Areas to assess when launching a newsletter campaign- Open Access BPO
Email newsletter is a time-tested and reliable communication tool that has a special place in most businesses’ digital marketing strategy. This is because there is still a good number of consumers out there who spend quality time checking their email inboxes regularly. In fact, business-to-business (B2B) marketers use email as a primary channel of communication with their corporate clients because their target clients spend more time and attention with emails than any single website.

Just like any marketing initiative, however, email marketing campaigns can never lead you to success if they are not done right. Email newsletters can indeed generate a lot of lead conversions. But they can also be quickly sent to the trash folder upon receipt. Keep this possibility from happening by putting these factors in mind when designing your newsletter marketing campaign:

1. Content quality

5 Areas to assess when launching a newsletter campaign- Open Access BPO- Content quality

In order to build a solid list of email subscribers, your newsletter must be valuable and captivating to your readers. Your email content must be pleasing to the eyes and easy to be processed by a busy person’s brain. Since your goal is to make your readers want to continue hearing from you, your newsletter content should have the same amount of attention and effort you devote to creating quality content for your blogs and social media posts.

2. Incentive

5 Areas to assess when launching a newsletter campaign- Open Access BPO- Incentive

You can’t expect people to sign up to your email list if they are not convinced with how it will benefit them. List down the perks of subscribing to your email services on the sign-up page. Make it engaging and specific. Or better yet, offer incentives in exchange for subscription. Free giveaways or offers can encourage your audience to do business with you. You can also give newsletter subscribers free samples of your product line or trial versions of your services.

3. Promotion

5 Areas to assess when launching a newsletter campaign- Open Access BPO- Promotion

The sign-up form of your newsletter campaign must be prominently positioned on your website and strategically promoted in social media. Place a link that leads to its landing page right after your blog or social media posts. Add it to your email signatures or mention it when leaving comments or guest posts. Your newsletter landing page, on the other hand, must be comprehensive and convincing. It must explain what the newsletter is all about and why your audience should subscribe to it.

4. Personalization

5 Areas to assess when launching a newsletter campaign- Open Access BPO- Personalization

Customize the content of your newsletters to make it sound as if you’re talking directly to your prospective customers. From the confirmation email and welcome note down to the subscription cancellation message, you must choose your words wisely in order to make your readers appreciate your emails more. Make them feel special by addressing them with their names and adopting a casual tone when composing responses.

5. Evaluation

5 Areas to assess when launching a newsletter campaign- Open Access BPO- Evaluation

Assessing the progress of your newsletter campaign will let you know what areas should be improved. By knowing which types of messages are working, you can redesign your next newsletters and implement the insights you gained from recent outcomes. You must pay close attention to the formatting of your call-to-action and the actual body of your email.

When launching a newsletter marketing campaign, you need to remember that it’s not about the size of your subscription list. It’s still the quality of that list that matters. Subscribers who enjoy receiving updates from you are more likely to do conduct repeat business with you in the future. It is therefore important for you to check these areas before you start sending newsletters to your prospects.

Join us on facebook
Open Access BPO 11 hours ago
๐—ข๐—ฝ๐—ฒ๐—ป ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—•๐—ฃ๐—ข ๐—Ÿ๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต๐—ฒ๐˜€ ๐—ฆ๐—›๐—œ๐—™๐—ง ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—˜๐—บ๐—ฝ๐—น๐—ผ๐˜†๐—ฒ๐—ฒ๐˜€

Multilingual call center Open Access BPO announced the official launch of ๐—ฆ๐—›๐—œ๐—™๐—ง: ๐—”๐—ป ๐—ข๐—”๐—•๐—ฃ๐—ข ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐— ๐—ผ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ, an initiative designed to foster sustainable health and well-being among its employees.

The program, whose acronym SHIFT stands for Sustainable Health and Integrated Fitness Transformation, aims to address the challenges of sedentary work lifestyles prevalent in the BPO industry by providing comprehensive support for health improvement.

The OABPO SHIFT Program will offer a holistic approach to employee wellness, encompassing structured physical fitness activities, wellness coaching, and a smart, sustainable nutrition guide.

This program highlights Open Access BPO's dedication to employee well-being, recognizing that healthy team members are key to both professional success and a great quality of life.

Employees are encouraged to check their official Open Access BPO email for detailed information on program enrollment and participation.

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork
Open Access BPO 4 days ago
Delivering outstanding #CustomerSupport on over #SocialMedia promptly is essential for enhancing #CustomerSatisfaction and improving the overall brand experience.

But how can your brand consistently deliver on this crucial front?

Improve your customer interactions and build stronger connections on social media by reading all about it on our blog: https://buff.ly/sdjJ2A3

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Give your brand a CX boost on the social web!
Outsource to a #CustomerService expert today: https://buff.ly/aBetHaO

#WeSpeakYourLanguage
#CustomerService #CSat
#CustomerExperience #CX
Open Access BPO 14 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 14 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 14 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 15 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

โ€œThis program is more than just planting trees; itโ€™s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,โ€ said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO