The role of content marketing in spreading brand awareness, gathering leads, and increasing conversions for your business can never be fulfilled without effective content management. From ideation and article publishing to sharing of blog posts and interacting with readers, the overall content experience you provide to your audience must be carefully thought out. Here are […]
Call quality monitoring is how outsourcing firms keep their output at an exceptional level. Here’s a look at how it is optimized. Quality monitoring is the backbone of a successful call center. It guides your agents toward delivering exceptional customer service while ensuring compliance. Through established standards, call quality monitoring contributes directly to heightened customer […]
Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.
No matter how much time and effort you spend on each of your marketing campaigns, you will always be vulnerable to major marketing failures and public relations (PR) crises. In most cases, the audience won t care about why you allowed such mistake to happen. How you respond to each crisis is what your reputation […]
Having an effective training program is crucial in enabling your brand to deliver consistent customer service. All members of your organization must be constantly reminded about how their roles can influence the quality of your customer care. Devising proactive training programs helps empower your staff to have better customer focus, a strong sense of teamwork, […]
Credibility in the ecommerce space is a major factor that influences most online shoppers’ purchasing decisions. How you present your brand to your visitors can motivate them to either give you their trust or switch to a competing website that looks more credible.
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most common marketing strategies used by businesses to stay ahead of the search engine competition. Most businesses use a combination of both tactics, while small businesses may need to prioritize one over the other mostly because of lack of resources. Choosing the digital […]
Event marketing is popular among brands because of its effectiveness in solidifying existing customer relationships and generating new ones. Modern customers are no longer easily captivated by marketing tactics of the past. Staging themed and interesting activities, however, creates an opportunity for customers to interact with brands face-to-face and experience firsthand the focus and brand […]
The idea that social media marketing can bring in higher revenues to an e-commerce store has long been debated upon by retailers and digital marketing experts. From time to time, we see many brands jumping on the bandwagon of setting up Facebook or Instagram pages and randomly posting pictures of their merchandise just because others […]
Any digital marketing expert knows how important landing pages play a crucial part in the site conversion process. It’s important for every business that uses its website in generating leads to make sure that its landing pages do what they are intended to do. Otherwise, all marketing efforts in increasing online exposure and website traffic […]