Retail heads-up: Google and Apple to revamp mobile payment features

Retail heads-up: Google and Apple to revamp mobile payment features

Alistair Roque Published on May 28, 2015

hand-holding-smartphone-doing-mobile-ecommerce
Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.
Google is expected to reveal its new mobile payment system at the Google I/O developer conference in San Francisco this week. The highly anticipated annual conference is known for its reputation as the big event where Google unveils news and updates about the future of Android, Chrome, and other subsidiary services like YouTube.

mobile-ecommerce

According to the New York Times, Google is making some major changes in its Google Wallet program as it will be reintroduced as a peer-to-peer payments app that will enable users to transfer money to each other s debit account.

With the reformatting of Google Wallet, Android Pay (Google’s newest payment platform launched in March) is now expected to be promoted as the company s frontliner in gaining digital payment dominance. Android Pay allows business owners to accept payments made through credit card using a mobile app. The platform can also be integrated with loyalty programs of retail stores and merchants.

Apple is also gearing up for the mobile wallet tug-of-war as major enhancements to Apple Pay will be announced at the Worldwide Developers Conference next month. One of the much-awaited upgrades would be the addition of a rewards program for the avid users of the Apple Pay.

What the mobile payment advancements mean for retailers

Google and Apple’s latest moves only affirm that m-commerce is not only here to stay, but it’s truly expanded as a competitive platform. With other big names, such as PayPal and Samsung, entering the stiff mobile services competition, retailers can only expect mobile wallet to be an in-demand payment method among consumers in the near future.

Smartphones are now continuously redesigned to offer as many features as possible to consumers who are willing to spend for convenience and faster transactions. For business owners, this means that marketing strategies and consumer services should never be planned without considering how well they will be received by mobile users.

Mobile wallet presents merchants with great opportunities to reduce operational costs while increasing revenues. Payment processing fees are no longer required, while instances of fraud loss are also reduced. With its efficiency, the mobile payment method only promises a better shopping experience for consumers. It can also be used by retailers to drive sales during slow seasons by giving discounts and other promotional offers to mobile wallet users.

Anticipating the increase in number of mobile payment users therefore means proactive market analysis. Understanding how m-commerce transactions works and the differences in features among providers can enable retailers to choose which platforms should be used for their stores. Although payments through cash and credit cards are not projected to becoming less popular in the coming years, the mobile payment trend is just too palpable to be ignored.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO2 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO3 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO