The recently concluded 10th Mobile World Congress (MWC) has been deemed a massive success. It wasn’t just for hitting a record-high number of attendees (more than 93,000), but also for leaving tech experts and enthusiasts around the world with a hefty amount of innovation, and insights about the mobile tech world.
The growth of mobile commerce (m-commerce) is unstoppable as it continues to strengthen the frontiers of the entire ecommerce sector. When the smartphone started making its way to mainstream consumption, many marketers weren’t that optimistic about its role in ecommerce. But just a few years later, the success of this device would prove them wrong. […]
Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important bits that you need to know to keep your social media and digital marketing strategies ahead of the game.
Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.
The year 2014 has been a pivotal one for providers of business process outsourcing (BPO) services in the Philippines, particularly those that create digital marketing strategies for brands. The past 11 months has been devoted to finding and adopting new ways to reach very specific audiences, not massive groups of people, in order to deliver […]
Big brands may have been successful in breaking e-commerce records last year through the help of outsourced Philippine call center services among other technological innovations made to address the changing customer demands, but recent findings reflect the opposite of success in the consuming public. The latest report by the American Customer Satisfaction Index (ACSI) revealed […]
The ever-changing e-commerce landscape offers limitless possibilities for businesses to sell their goods through electronic and digital means. And along with the new business innovations technology brings, changes in consumer behavior are reshaping the way we do business. Those consumer practices become more present and felt when sales and promotions reach their all-year peak, which […]
E-commerceย is taking a new form. Thanks to mobile-commerce or m-commerce, online shopping has never been easier. M-commerce is based upon the premise of providing services ‘anytime, anywhere.’ A perfect example is a consumer who wants to pay for services while traveling, or a person who wants to check out the latest products from his favorite […]