B2B vs. B2C: What to consider before outsourcing solutions for marketing

B2B vs. B2C: What to consider before outsourcing solutions for marketing

OABPO Blog Team Published on December 11, 2013

outsourcing-solutions
Companies that offer products or services to other businesses do business-to-business (B2B) transactions while those that target the general public make business-to-consumer (B2C) deals. The same outsourcing solutions and marketing programs may be used to target both businesses and consumers. However, customer needs, purchase motivation, and information they look for before making a purchase can vary.

Below are key differences between B2B and B2C marketing:

B2B - Businesses that sell products to other businesses

B2B sales cycles are much longer and complex than B2C. They maximize the value of relationships, so the company that provides goods to another company should focus on maintaining constant communication and strengthening business relationships. To attain these goals, activities like lead generation can be used.

B2B transactions usually involve multiple steps, and the purchasing decision needs the vote of more than one person. Thus, B2B companies use marketing campaigns through emails and newsletters to educate their target audience about the products and services being offered.

B2C - Businesses that sell products to the consuming public

Unlike B2B, B2C transactions are product driven. B2C activities expanded in the late 1990s when the public gained easier access to the Internet and when electronic retailing emerged. The main objective of B2C deals is to convince prospective customers to buy immediately, making electronic devices and social media marketing effective tools for targeting end users. These marketing tools can be complemented and supplemented by outsourcing solutions such as rich media development and graphic design. B2C campaigns can catch the customer s interest more quickly using engaging imagery.

Here is a quick recap of the comparison between B2B and B2C:

  • B2B is relationship-driven, while B2C is product-driven.
  • B2B maximizes business relationships, while B2C maximizes transactions.
  • B2B has a small and focused target market, while B2C targets large markets.
  • B2B has long, multi-step sales cycle and buying process, while B2C makes sales in a shorter span of time.
  • B2B builds brand identity through personal relationships, while B2C uses imagery and repetition to build their name.
  • B2B educates their market, while B2C focuses on merchandising activities.
  • Buying decisions in B2B are based on status and price, while in B2C, the purchasing decision is more rational and considers business value more.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
How do #tech companies boost customer relations? Find out how #CustomerSupport outsourcing creates opportunities for better customer experiences and business growth: https://zcu.io/4T2V

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO5 days ago
Businesses that can speak their customers’ language have the upper hand in foreign markets. But which #CustomerService languages should you include? Consider these top five languages to ensure global success: https://zcu.io/x5QC

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
The #outsourcing industry is faced with its own technical and natural crises. Check out these #CrisisManagement tips to ensure that your #CallCenter stays uninterrupted when dealing with unexpected situations: https://zcu.io/v3J0

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Asking the right questions enable #CallCenter agents to determine the root causes of an issue. This helps drive conversions 30% higher.

See how more of these #CustomerService insights can improve your support strategies: https://zcu.io/Vn6G

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
#ContentModeration is a vital tool for preserving a brand's positive online reputation. Here are figures that demonstrate why every company needs a team to manage their online #content: https://zcu.io/x5LW

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
Many businesses are hesitant to outsource for fear of losing their competitive edge. Experienced outsourced #CallCenters help you maintain this while enjoying the advantages of #offshoring: https://buff.ly/3a1J4V8

#WeSpeakYourLanguage #BPO
Do NOT follow this link or you will be banned from the site!