B2B vs. B2C: What to consider before outsourcing solutions for marketing

B2B vs. B2C: What to consider before outsourcing solutions for marketing

OABPO Blog Team Published on December 11, 2013

outsourcing-solutions
Companies that offer products or services to other businesses do business-to-business (B2B) transactions while those that target the general public make business-to-consumer (B2C) deals. The same outsourcing solutions and marketing programs may be used to target both businesses and consumers. However, customer needs, purchase motivation, and information they look for before making a purchase can vary.

Below are key differences between B2B and B2C marketing:

B2B - Businesses that sell products to other businesses

B2B sales cycles are much longer and complex than B2C. They maximize the value of relationships, so the company that provides goods to another company should focus on maintaining constant communication and strengthening business relationships. To attain these goals, activities like lead generation can be used.

B2B transactions usually involve multiple steps, and the purchasing decision needs the vote of more than one person. Thus, B2B companies use marketing campaigns through emails and newsletters to educate their target audience about the products and services being offered.

B2C - Businesses that sell products to the consuming public

Unlike B2B, B2C transactions are product driven. B2C activities expanded in the late 1990s when the public gained easier access to the Internet and when electronic retailing emerged. The main objective of B2C deals is to convince prospective customers to buy immediately, making electronic devices and social media marketing effective tools for targeting end users. These marketing tools can be complemented and supplemented by outsourcing solutions such as rich media development and graphic design. B2C campaigns can catch the customer s interest more quickly using engaging imagery.

Here is a quick recap of the comparison between B2B and B2C:

  • B2B is relationship-driven, while B2C is product-driven.
  • B2B maximizes business relationships, while B2C maximizes transactions.
  • B2B has a small and focused target market, while B2C targets large markets.
  • B2B has long, multi-step sales cycle and buying process, while B2C makes sales in a shorter span of time.
  • B2B builds brand identity through personal relationships, while B2C uses imagery and repetition to build their name.
  • B2B educates their market, while B2C focuses on merchandising activities.
  • Buying decisions in B2B are based on status and price, while in B2C, the purchasing decision is more rational and considers business value more.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 week ago
How do you make your customers feel special?

1. Speak your customer’s language
2. Call back when you say you will
3. Say “please” and “thank you”

Here are seven more ways #CustomerService experts enhance customer experience and win customers' trust: https://buff.ly/3gZWV20

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
An agile #CallCenter can turn interactions in the most competitive industries into long-lasting relationships. This allows brands, especially #startups, to meet the rapidly changing demands of their market.

See what other advantages it offers: https://buff.ly/3e3uNZT

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
73% of customers prefer #LiveChat as their go-to channel for #CustomerSupport. This saves businesses time and expenses for higher productivity.

See how experienced #BPO providers offer excellent #CustomerService via live chat: https://buff.ly/3muh698

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
Open Access BPO's #IT infrastructure was designed to adapt and integrate new technologies and features to meet market demands and client needs.

Learn more about how we can future-proof your #offshore operations: https://buff.ly/3e3uAWV

#WeSpeakYourLanguage #SmartRedundancy
Open Access BPO
Open Access BPO3 weeks ago
Maintaining regular communication with customers can help you earn their trust. This is essential when delivering value-added #CustomerService.

Here are tips to make #CustomerCare even more special for your consumers: https://buff.ly/3xjM2h9

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 weeks ago
Open Access BPO adopts #DataSecurity solutions and adheres to #InfoSec industry standards to proactively face emerging digital threats.

Ensure frictionless customer journeys through #SmartRedundancy: https://buff.ly/3xitA8E

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!