B2B vs. B2C: What to consider before outsourcing solutions for marketing

B2B vs. B2C: What to consider before outsourcing solutions for marketing

OABPO Blog Team Published on December 11, 2013

outsourcing-solutions
Companies that offer products or services to other businesses do business-to-business (B2B) transactions while those that target the general public make business-to-consumer (B2C) deals. The same outsourcing solutions and marketing programs may be used to target both businesses and consumers. However, customer needs, purchase motivation, and information they look for before making a purchase can vary.

Below are key differences between B2B and B2C marketing:

B2B - Businesses that sell products to other businesses

B2B sales cycles are much longer and complex than B2C. They maximize the value of relationships, so the company that provides goods to another company should focus on maintaining constant communication and strengthening business relationships. To attain these goals, activities like lead generation can be used.

B2B transactions usually involve multiple steps, and the purchasing decision needs the vote of more than one person. Thus, B2B companies use marketing campaigns through emails and newsletters to educate their target audience about the products and services being offered.

B2C - Businesses that sell products to the consuming public

Unlike B2B, B2C transactions are product driven. B2C activities expanded in the late 1990s when the public gained easier access to the Internet and when electronic retailing emerged. The main objective of B2C deals is to convince prospective customers to buy immediately, making electronic devices and social media marketing effective tools for targeting end users. These marketing tools can be complemented and supplemented by outsourcing solutions such as rich media development and graphic design. B2C campaigns can catch the customer s interest more quickly using engaging imagery.

Here is a quick recap of the comparison between B2B and B2C:

  • B2B is relationship-driven, while B2C is product-driven.
  • B2B maximizes business relationships, while B2C maximizes transactions.
  • B2B has a small and focused target market, while B2C targets large markets.
  • B2B has long, multi-step sales cycle and buying process, while B2C makes sales in a shorter span of time.
  • B2B builds brand identity through personal relationships, while B2C uses imagery and repetition to build their name.
  • B2B educates their market, while B2C focuses on merchandising activities.
  • Buying decisions in B2B are based on status and price, while in B2C, the purchasing decision is more rational and considers business value more.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO3 days ago
#OneWithDiversity is not just a themed hashtag we use when it's convenient or trendy, it's a commitment to be a safe space for our employees and partners. It's a promise to honor and celebrate their culture and authentic selves.

Pride Month may technically be over, but we'll continue to support and stand up for #diversity, equality, and #inclusivity because these are integral parts of Open Access BPO's core values. That's who we are.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Understanding how your approach can impact #CustomerService quality is only half battle; the language should be embraced by everyone in the company and understood by everyone who contacts you. Read: https://buff.ly/3nv3r2M

----------
Meet your global customers' demands with a language expert: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience
Open Access BPO
Open Access BPO5 days ago
Just before Pride Month ends, Open Access BPO is relaunching its an HIV/AIDS Webinar & Testing program.

It includes an HIV/AIDS awareness webinar and on-site testing in our Makati office.

Be more proactive about your sexual health and join us on TOMORROW, 9:00 AM to 3:00 PM.

#WeSpeakYourLanguage
#HIVawareness #AIDSawareness
#IdeaHubOA #OneForHealth
Open Access BPO
Open Access BPO5 days ago
It may seem like a month-long street party to some, #PrideMonth is also a protest against the discrimination and violence the LGBTQIA+ community has suffered through and continues to endure.

We asked some of Open Access BPO's #LGBTQIA+ employees what they resist against and stand for: https://buff.ly/3QUpqxG

#WeSpeakYourLanguage
#CelebratePride #Pride
#PrideMonth #PrideMonth2022
#LGBTpride
Open Access BPO
Open Access BPO6 days ago
#Email is one of the most important #CustomerService channels.
The key to optimizing it is to ensure that your messages are easy to digest and straight to the point.

Here are 7 tips for effective communication via email: https://buff.ly/3npmN9M

----------
Let a multichannel #CustomerService expert do the work for you: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerCare
#EmailSupport #MultichannelCustomerService
Open Access BPO
Open Access BPO1 week ago
#Throwback:
More than a celebration, #Pride is a commemoration of a violent past that gave light to the LGBTQIA+ community's plights.

We asked some Open Access BPO employees what they resist against and for: https://buff.ly/3HSZbDF

#WeSpeakYourLanguage
#CelebratePride #Pride #PrideMonth
#PrideMonth2022 #LGBTpride #FBF #FlashbackFriday
Open Access BPO