Case studies on the need for social fraud support

Case studies on the need for social fraud support

OABPO Blog Team Published on August 6, 2013
social-fraud-support-pencil

Recent events involving TripAdvisor and Edmunds.com are proof that there is a clear need for social fraud support and other cautionary measures to filter out fake accounts and reviews.

Once created only by authentic customers, online reviews are being used by certain corporate entities to post fraudulent content with the goal of luring potential customers or damage a rival company’s reputation.

Prevalence of fake accounts and user reviews

The Internet hosts a network of communities. These serve as avenues for people to share their personal experiences or interact with company representatives to voice out their concern.

One such example is TripAdvisor, a reputable travel guide and research website. In a recent Telegraph news, it is reported that a businessman made up a restaurant, Oscar’s, that offers “Michelin-starred food” and accompanied this with fabricated online reviews. This sent readers and foodies on a wild goose chase, looking for a restaurant that does not exist.

In a related scenario, Time magazine reports that Edmunds.com, an automotive research company, sued an online reputation company for creating more than 2,000 registrations and posting bogus reviews on dealerships. The reviews spammed the site’s ratings service and violated its membership agreement.

The need for protection on user-generated content

These cases highlight the need for management over user-generated content, which can easily be manipulated to boost business growth or impair a competitor s reputation. Corporate websites, the social media, and review websites will significantly benefit from employing protection services such as social fraud support to maintain the authenticity of posted content.

Accurate content ensures that the audience will read only real-life experiences of other people, only honest feedback is given to its product or services, and the company’s integrity is preserved.

Photo credit: katerha, torbakhopper on Flickr

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO2 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO3 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO