Category: Top Story

Facebook: The world’s identity management tool of choice

Social login has been saving users and brands alike from the hassles of making customers give the same information over and over again for the different sites they visit. With...

By Julie Pearl

June 4, 2015

Top Story

Educational initiative launched to further Davao as IT-BPO hub

In a bid to further polish Davao as the Philippines next premier information technology and business process outsourcing (IT-BPO) hub, an international consulting company put to together a two-week training...

By Julie Pearl

June 3, 2015

Top Story

Instant visual appeal: Your way to social media marketing success

It’s no big secret that images sell better than words in the online world. Visuals play a role so integral in content marketing that even text or audio media must...

By Julie Pearl

June 2, 2015

Top Story

FCC to heighten guard against spammy telemarketing calls and texts

Fending off unwanted calls has been one of the duties of the Federal Communications Commission (FCC) in order to provide a trouble-free communication experience to the American public. A product...

By Julie Pearl

June 1, 2015

Top Story

Google I/O recap: What social media and digital marketing experts need to know

Google I/O has been recently concluded, with loads of insights, announcements, and updates about all things online. If you missed the 17th annual software developers’ conference, here are the important...

By Julie Pearl

May 29, 2015

Top Story

Retail heads-up: Google and Apple to revamp mobile payment features

Tech giants Apple and Google are now taking the mobile commerce (m-commerce) game to the next level as both giants announce plans in refining their mobile wallet strategies.

By Alistair Roque

May 28, 2015

Top Story

Reputation management: Handling major PR campaign disasters

No matter how much time and effort you spend on each of your marketing campaigns, you will always be vulnerable to major marketing failures and public relations (PR) crises. In...

By Alistair Roque

May 27, 2015

Top Story

3 Areas of CRM being reshaped by social media

Social media has been serving as a positive catalyst that s shaping industries all over the world. Fusing it with various business functions like ecommerce, marketing, and customer support elevates...

By Julie Pearl

May 26, 2015

Top Story

Global CRM market: Healthy and growing

Gartner recently released the 2014 edition of its global market share study on customer relationship management software, which has generally positive insights about the CRM market.

By Julie Pearl

May 25, 2015

Top Story

5 Elements of successful social media content

Just like blogging and any form of content marketing, producing content for your social media profile requires careful planning to make sure that your posts are not only relevant but...

By Julie Pearl

May 22, 2015

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