How to convert first-time site visitors into buyers

How to convert first-time site visitors into buyers

OABPO Blog Team Published on September 29, 2014

female-customer-holding-laptop-and-credit-card
A lot of e-commerce businesses obsess over their search engine optimization (SEO) rankings. They keep on taking their digital marketing strategy to several platforms, hoping that they can attract online shoppers to their website. Indeed, these marketing efforts can make them successful in spreading brand awareness, but the more important question is: how many of these leads are actually buying from their websites?

Random online users who bump into your website while searching for an item on Google or browsing through their Facebook News Feed can, in an instant, leave. You definitely do not want this to happen to every single visitor. Here s how you can convert these first-time visitors of your website into buying customers.

1. Create catchy landing pages

male-customer-holding-laptop

First impressions last, so make your landing page, which is the first thing that online users see on your website, impressive. Visitors should know not only what you sell, but what makes your brand special upon landing at your welcome page. Be creative in designing your page, play with visuals, and make use of remarkable statements that highlight your products features. Make your product catalog easily accessible from the landing page, such as by placing a “shop now” call-to-action prompt that leads to it.

2. Invest in user generated content

laptop-full-of-sticky-notes

Dedicating a section for reviews or allowing people to leave comments on your individual product pages can help you increase sales. For first-time visitors, their goal is to know if your brand is actually a good one, and if your products are worth buying. They want to know if your customers are satisfied and whether you can be trusted with online transactions. When allowing user reviews on your website, you must however be careful about fake reviews from competing brands. You must have content moderators who will filter all reviews that are about to be published on your website.

3. Offer incentives

female-buyer-holding-ipad-with-shopping-icons

You can come up with exclusive incentives for first-time buyers to encourage guests to make an actual purchase. Free shipping is a good option, aside from offering online coupons or discounts. When doing so, make sure you set a minimum purchase before rewarding your first-time shoppers. Some people may create several accounts to enjoy your website s benefits more than they re supposed to with just one account. The minimum purchase requirement will prevent people from making multiple small orders.

4. Integrate proactive live chat support

female-customer-on-bed-looking-on-her-laptop

Instead of waiting for online guests to initiate a chat interaction, make your live chat support proactive by sending chat invitations or prompts if they re spending too much time on important pages, such as your checkout page or on order forms. One reason that encourages first-time visitors to leave websites is the unfamiliarity with the website s features and its ordering and payment processes. By offering live chat proactively, you are offering assistance that can prevent them from abandoning your store.

5. Improve your search feature

ecommerce-cycle-icons

First-time visitors will easily reach their desired items if you spare them a few clicks in browsing your site. They may know what type of product they are looking for, but don t know exactly where to find it. Offer a search function that will make this step easy for them. Adding autocorrect or having the search box show related items would also be great features to make searching on your site even easier. Lastly, it must constantly be optimized in such a way that it gives product suggestions, even if a search has zero results.

The advantage of having an e-commerce business is that you can quickly implement strategies that will make more sales conversions. Your goal is to direct all these efforts into improving your site’s buying process to make sure that you do not only have several visits, but many successful purchases as well. Follow these steps and you can give more reasons for first-time visitors to ultimately click that order button, instead of leaving your website.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
Meet the diverse superheroes of our #ContactCenter team! From analytical minds to empathetic listeners, we've got it all.

Swipe through to see the incredible personalities, working styles, and motivators that make our customer service shine!

----------
Our #recruitment & training strategies are designed to get the best reps for your brand.
Oursource with us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital. You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/3qvoHui

----------
Let us create the multichannel program and team for your brand: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage`
Open Access BPO
Open Access BPO3 days ago
Among other benefits, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 monitors and reviews user-generated content to:
• ensure the safety of customers;
• combat spam and potential scams;
• prevent misinformation and fake news;
• boost user experience; and
• cultivate an inclusive community.

𝗕𝘂𝘁 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗲𝘁𝗵𝗼𝗱 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
Explore the fascinating types of #ContentModeration shaping the digital landscape: https://buff.ly/3WR5rn5

----------
Work with our content experts to build a community where everyone feels heard and protected: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Preventing your customers from leaving your brand may not be as easy as it sounds, but here are 5 tips your outsourced #CallCenter's customer retention team must consider: https://buff.ly/3Nem7Sb

----------
Ensure brand loyalty with Open Access BPO's high-quality #CustomerSupport. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerRetention
Open Access BPO
Open Access BPO4 days ago
#CallCenter Team Leaders drive progress and ensure top-notch service for your brand's customers.

Want to unlock the secrets to becoming an extraordinary leader for your team?
Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/45LagCr

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
To build a truly customer-centric organization, your #CustomerExperience team must be highly emotionally intelligent.

Here are the 5 advantages of cultivating #EmotionalIntelligence among your #CallCenter staff: https://buff.ly/43uHbcu

----------
Connect with an #outsourcing firm that can deeply connect with your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport
Open Access BPO