The 411 on lead qualification

OABPO Blog Team Published on July 23, 2013
Lead Qualification

Many call center services rely on lead qualification. Here’s why you should not take this service for granted.

Lead generation and qualification are two common business process outsourcing (BPO) services that should go hand-in-hand.

While lead generation builds interest about your products, lead qualification feeds on this interest and prepares clients for a potential sales pitch. These verified leads are then given to telemarketers and telesales personnel so they can reach possible clients who already displayed their willingness to hear more about the product and actually make a purchase. This service is therefore pivotal in telemarketing as it increases the likelihood of making a sale and improving an agent’s sales cycle.

Without qualified leads, your agents could be wasting their time pursuing dead leads. Furthermore, consistently going through rejected calls could dampen your agents’ morale and cause them to lose focus, which inevitably could spell disaster for your company.

How lead qualification works

The process of qualifying leads differs from one company to the other. Some companies merely hand out phonebooks to their employees, instructing them to make random calls to listed numbers. Aside from wasting a large chunk of the employee’s time, this also requires them to accomplish the delicate task of pitching to potential clients when they may not even have prior sales experience. Of course, this is not the only random-based method practiced by traditional companies. While the methods may differ, the outcome is the same: these companies try to randomly reach out to people with the hopes of piquing their interest.

On the other hand, most contemporary companies opt to enlist the services of BPO companies such as Open Access. With an invested third-party provider handling your lead generation and lead qualification needs, your employees are then able to focus on their strengths and would no longer have to beg people not to hang up the phone. Many BPO firms have a pool of talented agents at their disposal, ensuring that you will get your qualified leads.

If your success is measured by the number of sales you make, then it is imperative that you have qualified leads to ensure that you’re calling the right people. The next step you should make is to tap the right BPO partner.

Join us on facebook
Open Access BPO 3 days ago
Of course, #CallCenter leaders want only the best talents for their teams, but the best talents are also looking for the best experiences from their prospective workplaces.

High performers would consider these factors as they choose the right #ContactCenter to work for: https://buff.ly/3TQnokB

-----------
Get only a diligent , highly-skilled team working on your brand's #CX when you outsource with us: https://buff.ly/3vXYK9z

#WeSpeakYourLanguage
#outsourcing #CallCenters
#CustomerSupport #recruitment
#EmployeeManagement
Open Access BPO 3 days ago
#CallCenter agents thrive with strong leadership. Great team leaders provide direction and motivation, which fuels agent success and exceptional #CustomerExperience.

But what holds leaders back?

Here are the pitfalls that can sabotage your leadership (and get expert tips to become an exceptional leader!) https://buff.ly/3vO1Blo.

----------
Upgrade to a better #CustomerSupport.

Contact Open Access BPO today to build your dream #CX program with our expert team and visionary leaders: https://buff.ly/3JeSHRe

#WeSpeakYourLanguage
#CallCenterLeadership #CallCenterManager
#ContactCenterLeader #CallCenterSuccess
#EmployeeEngagement #TeamLeadership
Open Access BPO 6 days ago
𝗪𝗵𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵, 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗮𝗴𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲.

See how they've adapted in rapidly evolving situations, find out how they will help your brand thrive even in the most volatile of circumstances.

𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆.

Here are 5 things only agile #CustomerSupport firms do differently: https://buff.ly/3vHpLOC

----------
We hyper-customizes our programs for every partner, industry, and market.

Contact us today so we can start planning your program, processes, and tea: https://buff.ly/3U9wASv

#WeSpeakYourLanguage
Open Access BPO 6 days ago
Each generation has its unique expectations and preferences from the brands that cater to them.

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐯𝐚𝐫𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐚𝐭𝐢𝐬𝐟𝐲 𝐞𝐚𝐜𝐡: https://buff.ly/4aJA4k6

----------
Expand your reach and cater to diverse markets with our 24/7 multilingual services: https://buff.ly/3PVqnH7

#WeSpeakYourLanguage #CX
#CustomerSatisfaction #CSat
#CustomerService #CustomerSupport
Open Access BPO 10 days ago
Open Access BPO CEO Benjamin Davidowitz recently organized an Easter community initiative in Poblacion, a district within Makati City, Philippines.

The event is part of his annual tradition, which aims to provide nutritious meals to those in need while bringing smiles to children through balloon giveaways.

This year commemorates the 7th consecutive year of the initiative, facilitated with the support of volunteers from Open Access BPO, who assisted in distributing 1,000 meals and 700 balloons.

Read the full article to learn more about this heartwarming initiative:
https://buff.ly/3vCzhm6

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO 17 days ago
Customers are more likely to stay loyal to brands that build meaningful ties with them. This entails conversational interactions.

If your agents are still not adopting a humanized tone, you need to update your #CustomerService strategy: https://buff.ly/4a5p4NU

----------
Supercharge #CustomerExperience with our skilled teams, hyper-customized ops strategies, training programs, and optimized tech tools: https://buff.ly/3IVyWhl

#WeSpeakYourLanguage
#CustomerSupport #CX
#CSat #CustomerSatisfaction
Open Access BPO