The 411 on lead qualification

OABPO Blog Team Published on July 23, 2013
Lead Qualification

Many call center services rely on lead qualification. Here’s why you should not take this service for granted.

Lead generation and qualification are two common business process outsourcing (BPO) services that should go hand-in-hand.

While lead generation builds interest about your products, lead qualification feeds on this interest and prepares clients for a potential sales pitch. These verified leads are then given to telemarketers and telesales personnel so they can reach possible clients who already displayed their willingness to hear more about the product and actually make a purchase. This service is therefore pivotal in telemarketing as it increases the likelihood of making a sale and improving an agent’s sales cycle.

Without qualified leads, your agents could be wasting their time pursuing dead leads. Furthermore, consistently going through rejected calls could dampen your agents’ morale and cause them to lose focus, which inevitably could spell disaster for your company.

How lead qualification works

The process of qualifying leads differs from one company to the other. Some companies merely hand out phonebooks to their employees, instructing them to make random calls to listed numbers. Aside from wasting a large chunk of the employee’s time, this also requires them to accomplish the delicate task of pitching to potential clients when they may not even have prior sales experience. Of course, this is not the only random-based method practiced by traditional companies. While the methods may differ, the outcome is the same: these companies try to randomly reach out to people with the hopes of piquing their interest.

On the other hand, most contemporary companies opt to enlist the services of BPO companies such as Open Access. With an invested third-party provider handling your lead generation and lead qualification needs, your employees are then able to focus on their strengths and would no longer have to beg people not to hang up the phone. Many BPO firms have a pool of talented agents at their disposal, ensuring that you will get your qualified leads.

If your success is measured by the number of sales you make, then it is imperative that you have qualified leads to ensure that you’re calling the right people. The next step you should make is to tap the right BPO partner.

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Open Access BPO 3 hours ago
Reposted from @tdcxgroup

We’ve made yet another bold move.

Just last month, TDCX Group launched Chemin to help the world’s most ambitious companies realize their AI goals — faster, safer, and smarter.

To accelerate our ambition, the Group has acquired SUPA, a cutting-edge data annotation platform known for its agile, gig-powered model and elite talent network.

SUPA will now be part of Chemin, as we make moves to deepen our ability to support everything from training foundational models to safeguarding mission-critical AI systems.

“The future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, we’re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations,” says Laurent Junique, CEO and Founder, TDCX Group.

As the demand for precision, scalability, and human-in-the-loop intelligence grows, we look forward to delivering the kind of nuanced data interpretation and domain expertise today’s frontier AI requires.

Slide into our inbox — we speak AI.

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Open Access BPO 4 hours ago
Exciting news from our parent company, TDCX Group!

Just a month after launching Chemin, its AI-enablement company, TDCX Group has made another bold move with the acquisition of SUPA!

A leading data labeling and annotation platform, SUPA’s deep expertise and tech capabilities will now be integrated into Chemin. This means that as a Group, we’re better equipped than ever to deliver end-to-end support — spanning customer experience excellence to advanced AI enablement.

As AI rapidly transforms industries, the Group’s acquisition reinforces our commitment to helping businesses harness its full potential — with the infrastructure, talent, and agility to deliver at scale.

Learn more about the acquisition: https://www.linkedin.com/feed/update/urn:li:activity:7341673602808741888/

Have an AI use case in mind? Let’s talk. We’re ready to power what’s next.
Open Access BPO 7 days ago
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Open Access BPO 9 days ago
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Open Access BPO 9 days ago
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