Does outsourcing technical support help build your brand?

OABPO Blog Team Published on November 8, 2013
female-customer-service-agent

Outsourcing technical support not only addresses customer concerns, it’s also an effective way to introduce your brand and keep its reputation positive.

When customers interact with your technical support team, they form a more impactful perception about your trade name than they do when they are exposed to your mass marketing efforts. The way your representatives present themselves and handle customer complaints contributes greatly to your brand’s image.

Front-liners as brand builders

Your technical support representatives are at the frontline of your business, especially if you company sells electronics and other tech products and services. They’re the first people your customers can reach if an issue arises regarding the use of your products. If the problem is addressed accurately, they build your brand’s reputation customer by customer.

How do you know if your tech support team is building your brand? See if they do the following:

They put your values into practice.

Your brand probably has a tagline. Is the message of that phrase being embodied by the people your customers turn to for technical needs? Say for instance, your company lives by the words “Service with a smile.” When a representative answers the phone, do the callers hear a happy tone at the other end of the line?

They understand your customers’ experience.

Instructing callers to set their browsers is one thing; ensuring that they do so correctly is another. In some cases, the failure to clearly deliver help instructions can cause more problems and even prompt people to leave their service providers. This should never be the case for your customers.

Their goals are aligned with the goals of your public relations team.

Your PR people (including your advertising and social media marketing teams) ensure the cleanliness of your name, and the service your tech support gives should yield the same result. To achieve this, the two teams should be acquainted with each others’ goals. It would also help if they consult each other in solving company image issues.

The process of outsourcing technical support should include not just finding the right outsourcing partner but also training your people to carry out service according to your values, your goals, and your customers’ experience.

Join us on facebook
Open Access BPO 7 days ago
The world is getting smaller, and your customers come from all corners of it!
Partnering with a culturally diverse #CallCenter team isn't just the right thing to do, it's a smart business move.

Learn about the key benefits in our blog:
https://buff.ly/360SqHP

----------
Want a high-value #CustomerExperience for your diverse audience?

Let our multicultural teams help your brand break into international markets without worries.

Contact us today: https://buff.ly/59i7YD6

#WeSpeakYourLanguage
#CX #diversity #inclusion
Open Access BPO 7 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 7 days ago
Open Access BPO is kicking off our Pride Week, a dedicated series of events celebrating #PrideMonth. This initiative underscores our commitment to fostering a workplace culture built on #inclusion and #diversity.

Throughout the week, we've planned a series of meaningful activities designed to celebrate the #LGBTQIA+ community. We believe that fostering an environment where every individual feels valued and empowered is crucial for our collective success.

Our dedication to creating a safe and equitable space extends beyond this week, reflecting our ongoing commitment to a more inclusive future for all.

#WeSpeakYourLanguage
#PrideMonth #Pride2025 #UnitedByLove
#OneWithDiversity #PrideMonth2025
Open Access BPO 8 days ago
Open Access BPO conducted Plant It Forward, a two-part tree-planting initiative, held in Laguna and Davao in May and June 2025.

Volunteers from both activities planted 300 Philippine indigenous trees, which were selected to help maintain the biodiversity in the area.

โ€œThis program is more than just planting trees; itโ€™s about cultivating a culture of social responsibility within our organization and demonstrating our commitment to the communities where we operate,โ€ said Joy Sebastian, Global VP at Open Access BPO.

This is only the start. Open Access BPO vows to continue investing in such environmental projects, affirming its core value of creating positive impact.

Read more about the green initiative here: https://buff.ly/HjTlHZC

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 8 days ago
๐€๐๐๐ข๐ง๐  ๐ฏ๐š๐ฅ๐ฎ๐ž ๐ญ๐จ #๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž ๐ฆ๐ž๐š๐ง๐ฌ ๐ ๐จ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ž๐ฑ๐ญ๐ซ๐š ๐ฆ๐ข๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ.
This means transforming basic interactions into meaningful connections.

It's the secret to building strong customer loyalty and driving business success by making customers feel valued and understood.

Dive deeper into what makes a truly value-added #CX and how it can significantly boost #CustomerLoyalty and overall business success: https://buff.ly/8Wxb9gw

โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”
Ready to transform your customer experience? Don't settle for less; elevate your #CX by partnering with a #CallCenter that truly goes the extra mile 24/7.

Learn how our dedicated team can enhance your customer interactions and drive loyalty.
Take the first step towards superior CX today: https://buff.ly/L6dUG5E

#WeSpeakYourLanguage
#CustomerSupport #BPO
Open Access BPO 11 days ago
Reposted from @tdcxgroup

Weโ€™ve made yet another bold move.

Just last month, TDCX Group launched Chemin to help the worldโ€™s most ambitious companies realize their AI goals โ€” faster, safer, and smarter.

To accelerate our ambition, the Group has acquired SUPA, a cutting-edge data annotation platform known for its agile, gig-powered model and elite talent network.

SUPA will now be part of Chemin, as we make moves to deepen our ability to support everything from training foundational models to safeguarding mission-critical AI systems.

โ€œThe future of customer experience is AI-powered, and AI itself runs on increasingly complex, curated data. SUPA brings us the right capabilities and talent frameworks to fuel that future. By embedding SUPA into Chemin, weโ€™re doubling down on our ability to support enterprise and frontier AI labs with world-class data operations,โ€ says Laurent Junique, CEO and Founder, TDCX Group.

As the demand for precision, scalability, and human-in-the-loop intelligence grows, we look forward to delivering the kind of nuanced data interpretation and domain expertise todayโ€™s frontier AI requires.

Slide into our inbox โ€” we speak AI.

Tap the 'Press Release' link in our bio for more details.

#CX #Outsourcing #AI #EnabletheFuture