Does your company need a Chief Customer Officer?

Does your company need a Chief Customer Officer?

OABPO Blog Team Published on July 23, 2014

chief-customer-officer-CCO-leading-the-business-customer-service-strategies--Open-Access-BPO
In some companies, all customer engagement activities, including those handled by outsourced call center support services, are strategized and managed by the designated Chief Customer Officer. Businesses attest to this role’s contribution to their success. Does this mean that you need to hire one too?

There’s a loudening clamor for the need to position a Chief Customer Officer (CCO) in companies that are looking to gain a foothold at their customer base and strengthen their profitability. Observers claim that this person could provide major benefits to an organization.

study by the CCO Council, in particular, presented a significant revenue increase in businesses that hired a CCO, while those whose CCOs left conversely showed a drop in cash flow. CCOs seem to be a role that best fits companies in need of someone who could maintain the good relationship with their main source of income, the customers. Given the success this position promises, does your company need to have a CCO?

What does the role entail?

chief-customer-officer-CCO-leading-the-business-customer-service-strategies--Open-Access-BPO-

As the title suggests, CCOs are in charge of developing and planning a company’s customer relations strategies. They define the customer profile of the people your company serves and use their customer knowledge to acquire, retain, and profit from your target audience.

He also heads all customer engagement activities and oversees the customer service, marketing, and sales units to ensure that they are aligned and consistent in upholding your brand image and delivering customer experience.

In essence, a CCO’s role does not only involve maintaining bonds with the market; it s also his responsibility to cultivate a customer-centered culture in the workplace.

What can CCOs bring to your company?

The benefits differ from company to company. CCO Council founder Curtis Bingham stated that it would take at least a couple years for the CCO’s activities to pay off, but the results are going to be big, and the effects will be for the long term, especially for business-to-consumer (B2C) companies. The invested money will grow in line with the results, which could come in the form of customer loyalty and industry lead. Since the CCO banked on keeping relationships strong and keeping your brand name relevant, he can prevent a slide—both in consumer count and profits—during hard times.

What steps can CCOs usually take to improve customer service?

chief-customer-officer-CCO-leading-the-business-customer-service-strategies--Open-Access-BPO--

In most companies, it is the CCO who decides which vendor to partner with and what exact call center support services the company needs to outsource.

Peter Hay, a former CCO of an online marketing company said that connecting people with people is an imperative move, making call center outsourcing “a critical step toward streamlining service operations.” CRM solution deployment and customer feedback management are also among the areas that CCOs typically handle.

While these can be executed by your outsourcing provider, it’s still advisable to have someone within your own company who communicates with the outsourced operations site to make certain that your business goals and customers’ needs are met by the provider. The CCO, having market knowledge, could best serve this purpose.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Here are some tips to help your 24/7 #CallCenter handle high call volumes and keep customer experiences seamless and merry this #holiday season: https://zcu.io/6QTl

#WeSpeakYourLanguage #BPO #CustomerSupport
Open Access BPO
Open Access BPO3 days ago
The holiday season has always been a challenging time for companies managing #CustomerService. Make your #CallCenter's #CustomerSupport strategies foolproof by considering these challenges: https://zcu.io/Jh2M

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Open Access BPO Taipei is the strategic outsourcing hub for businesses wanting to reach large Asian markets.

Our office provides multilingual #CustomerSupport, #ContentModeration and back office services designed to meet the unique needs of businesses catering to East Asian markets. Our experience in the sector connects your business operations to Asian markets, with results that add value to the #CustomerExperience.

Read more: https://zcu.io/jFDr

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO1 week ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO1 week ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing