The elements that every e-commerce site should have

The elements that every e-commerce site should have

OABPO Blog Team Published on November 24, 2014

User interface (UI) tune-up is one of the preps that businesses do in order to keep up with the holiday rush. They update their inventory and revamp their site’s design and layout, social media accounts, and other web-based tools to give that holiday vibe.

For those who rely on business process outsourcing (BPO) services in the Philippines for their e-commerce and customer service needs, tuning-up their online platforms may not be that much of a problem. But it still pays to know which tweaks could spruce your brand and make holiday promotions a blast.

Power words


Kissmetrics rounded up UI elements that affect purchase decisions of online shoppers, and among the great influencers they listed are well-crafted buzz phrases.

The on-page copy written to describe your products or announce a promo should evoke emotions, which should consequently prompt consumers to buy from you even if the product you’re marketing is available from another retailer. Even a simple “sale” sign on your store window could invite 52% of shoppers to enter your shop, while items bearing the word “guaranteed” make 60% of consumers feel at ease with the products. Straightforward words such as these have a power to lure and convince buyers, so consider plastering them on your website as well.




Holiday or not, the responsiveness of your site has a huge impact on your sales. Even if your website loads only a few seconds slower than the competitor’s, you could still suffer a huge profit loss for making possible customers wait.

Kissmetrics reported that 64% of online shoppers cancel purchases if a website is too slow. also observed a 1% decrease in sales for every 100 milliseconds of load time. If an e-commerce giant like Amazon could suffer a blow by making shoppers wait for just a fraction of a second, imagine how much more damage it could cause to smaller brands. So, make sure that all functions on your site and apps are functional and fast-responding all the time.




Of all the elements, the colors that make up your UI have the biggest impact in influencing people’s purchasing decisions.

Color is even pointed out by 85% of shoppers as the primary reason for buying a product. A good color scheme increases brand recognition by 80% and directly affects consumer confidence as well. Depending on the targeted customers and the effect you want to have, incorporating the right colors can attract shoppers to your site.

Ultimately, it is still the overall execution of the important elements that brings people to your online shop, make them stay, and convince them to buy. The wittiest buzz words and the most appropriate color combination may not give your desired effect if your site navigates poorly, has non-functioning features, and takes too long to load. All elements should not just be present, but well-incorporated as well.

Open Access BPO
Open Access BPO2 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative:

Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs:

#CallCenterOutsourcing #CallCenters
Open Access BPO
Open Access BPO3 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional:

Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions:

#CustomerService #eCommerce
Open Access BPO
Open Access BPO7 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form:

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center:

Ensure high quality support for your customers:

Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy:

Outsource #CustomerDelight without losing your #BrandIdentity:

#CustomerSupport #branding
Open Access BPO