Facebook’s Business Manager: Streamlining social media marketing

Facebook’s Business Manager: Streamlining social media marketing

OABPO Blog Team Published on April 29, 2014

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Social media marketing will be better than ever in the largest social network today. With Facebook’s newly launched Business Manager, marketers can handle multiple campaigns using one interface.
Facebook promises that this tool will let companies safely share business materials with fellow companies and their clients. Here, you can see the Pages you manage, the stats of your projects, and dates crucial to your campaign.

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The Business Manager also has a function that lets you adjust permissions to Facebook users associated with the project and assign them roles such as Page Manager, Page Content Creator, Page Moderator, Page Advertiser, and Insights Analyst.

Now completely rolled out, Business manager assures the following improvements to online marketers:

• Convenience

Since everything—Pages, apps, ad accounts—can now be managed in one interface, social media managers can remove the inconvenience of having to switch between accounts or share login details to others with different roles in the project.

• Speed

An added benefit of doing everything in one place is that you can now work faster. You’d consume a shorter time setting up and overseeing related Pages, apps, and ad accounts.

• Control

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With Business Manager, you don t just know who can access your marketing tools on Facebook, you also have the power to grant and remove access to the employees assigned per campaign. The tool also separates personal and business experiences so that individuals can gain access to accounts even if they are not in each other’s Friend’s List.

An overview of how the Business Manager tool works can be found here. Facebook invites large agencies and businesses to contact the social network to get started with the new social media marketing tool.

Let Open Access BPO help build your brand’s online presence and engage with your market through the digital marketing solutions we offer.

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