How content moderation keeps your website spam-free

How content moderation keeps your website spam-free

OABPO Blog Team Published on March 31, 2014

red-envelope-followed-by-blue-envelopes
Most online communities use content moderation as a way to ensure that comments and other pieces of user-generated content (UGC) comply with the set of posting guidelines and adhere to the website s overall theme or image. Content moderators are responsible for monitoring submissions with conscious judgment while an unmanned tool takes care of automatically blocking unwanted content more commonly known as spam.
Although blocking programs are able to filter out potentially dangerous comments, they don t completely guarantee that your portals and comment sections would be spam-free. This is because some filters don t recognize certain types of unsolicited posts as spam, so they allow seemingly acceptable content to get through. In some cases, they even block legitimate comments instead of just filtering out spam.
Combating spam through pre-moderation

laptop-with-spam-message-post

Websites that implement lenient post-moderation processes are more prone to receive spammy content. With post-moderation, comments get posted first before being reviewed. Pre-moderation, on the other hand, puts all submissions through a review phase before getting published if deemed appropriate for viewing.
It may seem arduous, but going through every post and sorting insightful opinions from junk messages enhances reader engagement. Letting poorly-written, useless comments float among valid ones could distract readers and even turn visitors away for the low website quality and data threat that spam brings.
Common types of spam

An effective content moderation process usually identifies the following as spam and marks them for deletion or blocking.

Gibberish comment

They can be written in unrecognizable characters, foreign language, or meaningless phrases.

Link comment

It’s a blatant spam if the comment is accompanied with a link that leads to pornography or a website of a suspicious product that is not related to the subject of the commented post.

amazed-male-agent-looking-at-laptop

Short, vague comment

Comments such as “Good post” and “Nice info” don t usually add value to the discussion. Sometimes, the username of the commenters who post comments like these leads to a malicious site, so it s better to be cautious by removing them.

Long, unnecessary praising

Some spammers veil their posts with unnecessarily long compliments to increase the possibility of getting approved. Moderators should check if the links within the comment are harmful or if the comment contributes well to the conversation.

More than quality assurance, content moderation guarantees safety and order in online communities. Moderators should be very vigilant in protecting websites from spams that could dwindle the website s quality along with the number of loyal visitors.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO15 hours ago
Open Access BPO Taipei is the strategic outsourcing hub for businesses wanting to reach large Asian markets.

Our office provides multilingual #CustomerSupport, #ContentModeration and back office services designed to meet the unique needs of businesses catering to East Asian markets. Our experience in the sector connects your business operations to Asian markets, with results that add value to the #CustomerExperience.

Read more: https://zcu.io/jFDr

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Companies delegate some of their processes to #CallCenter service providers to save time and resources. However, new businesses. such as #startups, should be careful of which tasks to outsource to ensure success: https://zcu.io/xLvY

#WeSpeakYourLanguage #Outsourcing #BPO
Open Access BPO
Open Access BPO5 days ago
We hope you have a fun and safe time with your loved ones wherever you plan to spend Thanksgiving this year. Happy #Thanksgiving!

#WeSpeakYourLanguage #OAHolidays
Open Access BPO
Open Access BPO7 days ago
Every entrepreneur's dream is to grow beyond his own shores, but how do you know if you're up to the challenge? Look out for these signs before taking your first step into international #expansion: https://zcu.io/Safk

#WeSpeakYourLanguage #Startup #Offshore #Outsourcing
Open Access BPO
Open Access BPO1 week ago
High employee turnover costs money and resources. It also jeopardizes your #brand reputation. One way for #CallCenters to prevent all these from happening is to build an effective #CareerDevelopment program.

Learn more: https://zcu.io/XdNU

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 weeks ago
#Thanksgiving is just a week away. #Ecommerce companies must suit up to face the onslaught of shoppers on one of the biggest shopping weekends of the year.

Here's how: https://zcu.io/4yzf

#WeSpeakYourLanguage #CustomerService #CX