Google recently unveiled Web Designer, their latest application for rich media development and for creating animated ads for all platforms.
According to Google lead engineer Sean Kranzberg via the announcement on the Google Agency Blog, Google’s new tool is a “professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.” Google Web Designer was primarily developed to enable brands to create immersive ads no matter what the user’s device may be. As of writing, you can create ads that are animated and interactive, making them very engaging for users.

Instead of the usual Flash implementations that companies traditionally took on for their web and mobile interface designs, this latest tool harnesses the versatility and the expansive capabilities of HTML5. On top of these, this free download from Google’s stable of products carries an intuitive interface for easy use. Here’s how companies can take advantage of Google Web Designer.

Create highly engaging content

While Web Designer is initially developed for creating ads, Google promises that they intend to grow it into a full rich media development tool for creating web content. As such, it can be cultivated into an actual web designer toolkit that not only produces interactive ads, but it may also be able to develop a fully immersive web experience for a brand’s targeted audience.

With this potential, Web Designer could be the potent tool for online marketers that can push design and usability for websites. Naturally, this can thoroughly help brands better engage with their demographic and grow their customers.

Develop seamless user experience across platforms

Before, companies were faced with the painstaking task of developing for each individual device. Google Web Designer’s HTML5 backbone eliminates this compatibility woe.

All content produced within its workspace will be scalable, ensuring that they will be accessible across different platforms. From desktops and laptops to tablets and smartphones, businesses can easily reach their audience. Brand development also benefits from rich media development and deployment.
Ensuring that users receive a consistent experience through the company’s media properties can help develop the brand’s identity and reputation.

Strengthen social media and mobile web campaigns

Today, the popularity of the social web is more palpable than ever, with billions of users worldwide accessing social networks, sites, and services every single day. The same can be said of mobile phone users, counting phone ownership worldwide by the billions.
Obviously, brands are capitalizing on the massive popularity of these technologies by focusing their marketing strategies on them. With Google Web Designer, they can easily create immersive content and ads for social media and for mobile web users.

Benefit from HTML5 capabilities

HTML5 is becoming a standard in web development, with many companies adopting it as the backbone for their websites. As a web publishing, marketing and rich media development technology, companies are taking advantage of its many benefits that can truly change the way they can market their products.

• Cost effectiveness

  Thanks to the aforementioned scalability of HTML5-developed content, you only have to spend on developing the content once.

• Built-in multimedia features

  Users don’t need to install additional plug-ins to play videos and other interactive content. HTML5 comes with the ability to run heavy scripts needed for multimedia playback.

All these make Google Web Designer a great tool for online marketers. While it has a potential to be a powerful toolkit for creating full-on web experiences, it all depends on the Internet giant s plans for it, including the feature set that can broaden its capabilities.

Open Access BPO offers a wide variety of services for businesses and their online marketing needs—from social media marketing and SEO to rich media development, graphic design, and website development.