How to convert your loyal customers into brand ambassadors

How to convert your loyal customers into brand ambassadors

OABPO Blog Team Published on December 1, 2014

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A great salesperson knows that in order to reach marketing success, a business must not rely on self-initiated efforts in promoting one s brand alone. A business wanting to earn prominence must always have its own network of ambassadors that can attest to the credibility of the brand. With strong customer relationships and an efficient pool of agents in your call center in the Philippines, you can have more sales and more loyal customers without paying for this acquired advocacy.

Building solid relationships with your seasoned customers can organically turn them into active advocates of your brand. The process of transformation begins with creating meaningful customer experiences that your supporters will remember you for. This is why it s best to target the ones who have stayed loyal to your brand for a long time, since you have already earned their trust over the years.
Every salesperson out there aims to catch the attention of his potential customers, so you need to be truly remarkable in order to stand out. Here s how you can build your own army of brand ambassadors:

1. Value their opinion

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Inform your best clients that you are interested in hearing their opinions about your products and services. It pays to let your customers know that you want to hear from them. Whether you want to test products or process or solicit input from your customers. This will help build stronger relationships between you and your customers.

2. Thank them

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Aside from personally thanking them for staying loyal to your company, you can publicly acknowledge your customers in your newsletters or on your social media platforms. You can even dedicate a customers of the month section on your website for ambassadors with the most number of referrals. These measures will encourage them to continue promoting your brand in their own circles.

3. Interact with them

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Treat your loyal customers as if they are your friends. Host exclusive events for premium members, take them to dinner, or let them meet your organization s leaders. Face-to-face interaction makes the relationship between you and your customers more genuine and solid since it gives an opportunity for you to express your appreciation personally.

4. Reward them

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Give the customers with the most number of referrals exclusive discounts to acknowledge their effort of promoting your brand. Give your ambassadors exclusive sneak previews or early trial access to new products and services. Providing exclusive rewards can greatly motivate your customers to join the ranks of your top-valued ambassadors.

Word-of-mouth recommendations are powerful in widening your market reach, since consumers normally treat first-hand experiences as guide to their purchasing experience. The secret to having an active group of ambassadors is making your customers feel that their actions are being acknowledged and reciprocated. If you want to have more people talking about your brand on their own social networks, then you need to make it obvious that you want them to do this and that these efforts will merit them rewards.

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