Landing pages are very crucial in fulfilling one’s goal of generating new leads. The moment a prospective customer reaches your website’s landing page, everything found there can influence his decision to continue browsing your site and possibly do business with you. Open Access BPO shares a few tips on how optimize your site’s landing page.
A poor landing page can easily influence most of the site visitors to leave immediately, thereby decreasing opportunities for lead conversion. Optimizing your landing page to its fullest potential is therefore necessary. Here’s how you can turn your visitors into leads by improving your landing page.
Start with your page’s physical content
The key to making your brand personality familiar to users is to be consistent when it comes to your marketing materials’ design, color scheme, font settings, and layout. A webpage that looks like it was not carefully done by an expert can put off a prospect. A simple error in grammar or spelling can also create a negative impression among visitors.
It’s important that your landing page’s template is consistent with the design of your website. The call-to-action text must stand out from the rest of the page’s body and be readable. If you’re going to use forms, make sure you don’t overwhelm your prospects with their design and number. Keep them simple and easy to fill out.
Lastly, do not provide opportunities for prospects to navigate away from your landing page. Everything essential to first-time visitors must be concisely placed in the page. You must establish credibility upon first contact, so do not overdo it. Instead, focus on what you just want people to remember about your brand.
What you need to know about forms
You may not realize it, but the layout and information sought by your forms can affect your image of credibility and value to prospects. It is important that you only collect information that you need in order to eliminate unnecessary hassle from your visitors. Less is more, that’s why keeping the forms as few as possible has higher chances of completion than placing lots of irrelevant ones.
Visitors who are new to your site may be worried that their inbox will be flooded with spam messages once they give you their e-mail addresses. Hence, it pays to provide a quick disclaimer next to your form to reassure them that their privacy and convenience are your priorities and that they always have the choice to opt-out of your mailing service later on.
How to make visitors stay
The worst thing that could happen to your website next to having no visitors is to have lots of site visits, but only few activities such as forms being filled out or orders being made. This means that only a few of your prospects choose to stay and engage with your content.
Visitors must know what’s in store for them if they follow your instructions. Do not just place forms randomly. Tell your visitors what they are for. Your prospects must also know that they belong to your target audience. Hence, your landing page must encapsulate what your brand is all about and who can benefit from your products or services.
Lastly, placing promo banners and special membership offers in your landing page can be a great way to convert more leads. Not only will new visitors be encouraged to sign up or subscribe to your services, loyal supporters will also keep on coming back to check for new promo offers or discounts.
Final thoughts
There is no fixed formula in creating a landing page that can surely double your lead conversion rates. Other factors, such as quality of products, marketing strategies, and personal choice of customers will always play their part. Tracking the performance of your landing page, however, can be a good start in driving more customers to your site.
If a certain landing page strategy does not work out for a long period of time, it might be necessary for you to draw up a new one to replace it. The search for the best combination of landing page elements can be challenging, but it is also exciting and fulfilling. It can broaden your marketing knowledge and make you better in managing your online resources as income-generating tools.
