How will digital marketing take shape next year?

Faith Ocampo Published on December 22, 2015

business-executives-hands-holding-laptop-bullhorn-calculator-in-digital-marketing-concept

With digital marketing seen as a highly volatile industry, we all can t help but wonder how it will change in 2016. After mobile and social media largely dominated this year, what should marketers expect next?


Here are some predictions on how online marketing will take shape next year, based on the biggest digital trends we ve seen this 2015.

1. Interactive content takes the spotlight.

video-production-equipment

This shouldn’t come as a surprise, especially now that everyone s aware of how short a digital native s attention span is. Modern media consumers are veering away from long articles and heavy texts particularly because most of them seek entertainment on the web.

In 2016, it seems that interactive content will take the spotlight as the primary component of a digital strategy. To reach more customers, these are some of the content types that could work:

•     videos
•     infographics
•     quizzes
•     podcasts
•     GIFs

Such types of content are easy to digest, attractive to viewers, and generate more shares and backlinks compared with articles.

 

2. You may need to shell out more money.

hands-holding-out-with-money

We saw the rise of paid online advertising this year, and we can expect this trend to enter the mainstream in 2016. In social media, for example, it s becoming more difficult to distribute content among other users. You have to pay in order to reach your target audience. This doesn t only pose threats to your search engine optimization (SEO) strategy. It also requires you to increase your budget for online marketing.

 

3. Collaboration will allow brands to have a wider reach.

hands-holding-puzzle-pieces-together

In digital marketing, you can t stop right after you ve created and posted a piece of content on your website or social media accounts. To gain a wider reach in the online community, you must build a network consisting of followers, influencers, media staff, and your other colleagues.

You can work with your network to create user-generated content or have people share your content with their followers. If you’re not going to collaborate with other industry members, you won t be able to rise above the noise preventing your customers from finding you.

 

4. Influencer marketing is a must.

men-carrying-man-in-suit

Put simply, influencer marketing means having someone influential talk about you online. They may re-post your content, tweet about you, or mention your brand in one of their articles. By doing so, they re promoting you to their circle, and this allows you to reach more people and expand your community.

The bottom line is you wouldn t be able to thrive in a competitive industry without relying on your network. To get your brand out there and connect with more customers, it s best to create a digital strategy that maximizes the capability of all your marketing tools.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 3 days ago
Brands will face both opportunities and challenges as they navigate the complexities of meeting customer expectations in a rapidly changing environment.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝘀 𝗮𝗵𝗲𝗮𝗱?

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗿𝗲𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿.

----------
Ready to elevate your efficiency and focus on what you do best?
Outsource your #CustomerExperience for streamlined success.

Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CSat #CX
#OutsourcingCustomerService
Open Access BPO 3 days ago
𝗘𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝗻 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
Brands must ensure their #CustomerSupport agents are elevating #CustomerSupport.

Here are 4 of the critical areas your #QA must focus on to score your #CallCenter partner's performance: https://buff.ly/3whUbqq

----------
Let us worry about enhancing #CX for your brand so you don't have to.

Talk to us and let our outsourcing experts build a #CustomerSupport team for your business: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 4 days ago
There's nothing quite like quality #CustomerSupport for keeping consumers satisfied and loyal to a brand.

Captivate your customers and ensure brand loyalty with these #CustomerRetention tips: https://buff.ly/3wuq5QA

----------
Empower #CustomerSatisfaction with our #CustomerExperience business solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO 4 days ago
𝐒𝐨𝐜𝐢𝐚𝐥 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐬 𝐮𝐬𝐢𝐧𝐠 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐭𝐨 𝐭𝐫𝐢𝐜𝐤 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧𝐭𝐨 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.

#CallCenters are common targets for these tactics, aimed at infiltrating a brand's sensitive information and protected strategies.

Here are potential #SocialEngineering techniques that can make you vulnerable to fraud: https://buff.ly/48pFzCX

----------

Partner with a #CallCenter with secure solutions to keep you and your customers' data safe: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#InformationSecurity #DataSecurity
#FraudDetection #InfoSec
Open Access BPO 5 days ago
It's crucial to meet your customers' expectations, but sometimes unforeseen circumstances can get in the way.

Here's a quick guide on how to handle those challenging moments and come out stronger with our #CustomerSupport strategy: https://buff.ly/42JjRZa

----------
Let's turn mishaps into opportunities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CX #CSat
Open Access BPO 5 days ago
If you think it has become harder to make your customers happy these past couple of decades, you're right.

Here are the 5 reasons why making customers happy—and keeping them that way—has become an even more demanding task: https://buff.ly/49c1dvz

----------
Start improving your customer retention and brand loyalty: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CX #CustomerExperience
Open Access BPO