Luxury ecommerce is flourishing in these 4 emerging markets

Faith Ocampo Published on November 5, 2015

woman-in-red-waving-credit-card-with-search-box-in-back-depicting-online-shopping-ecommerce
Ecommerce websites are no longer considered mere bump-outs of brands’ physical stores. The infectious trend that’s online shopping has made the Internet one of the strongest drivers of global expansion.
How are luxury brands faring when it comes to selling online?

It’s no secret that most luxury brands are still hesitant to embrace an online strategy, and their reasons somehow make sense. The pervasive idea was that their customers, who have particular tastes and high standards, would prefer the “physical” and “tactile” way of shopping. Going to luxury stores would provide them a highly personalized and intimate customer service along with professional advice from brand representatives—two things that may be limited by ecommerce websites.

But luxury brands are gradually catching on the online shopping trend. Indeed, worldwide director of JWT Intelligence Lucie Greene said that online retail could be the “next China” for luxury brands in terms of opportunity. In addition, McKinsey predicts that luxury ecommerce sales can reach 20 billion in the next five years.
To maximize your profits, you need to take your luxury brand marketing to high-performing sectors who can readily adapt to your online strategy. Here are the four hottest spots for luxury sales.

1. India

 

female-indian-carrying-shopping-bags

Over the years, the Indian population has expressed an increasing clamor for luxury goods. It s not just the second largest market in the world following China; its consumers also have a massive purchasing power. The number of millionaires in India has risen to 250,000 last year, a 27% increase from the 196,000 figure in 2013. Luxury brands who want to capture the Indian online market will benefit from the low market competition in this region compared with other sectors such as China.

2. Iran

 

iran-man-with-laptop-holding-credit-card

Iran might be an unlikely spot for luxury brand marketing, but a closer look will reveal that it has all the potential to support a highly lucrative industry. Several luxury brands, including Italian jeweler Bulgari and Swiss watch maker Breitling, have expressed their interest in launching in Iran. Combine this with the country’s 126% mobile penetration, and it can push the entire market forward and give it a powerful boost.

3. Thailand

 

smiling-Thai-women-holding-shopping-bags

Thailand is the leading luxury market in Southeast Asia. Luxury spending here is largely made possible by low real estate costs and a large percentage of disposable income. In 2014, Thailand s luxury expenditures reached $2.5 billion, and the industry is expected to make an even stronger comeback as 2015 ends. Luxury brands can target Thailand s highest-earning population composed of the 30-39 age group through ecommerce platforms. There are 23.9 million active Internet users in Thailand, and smartphone use is on the rise with a 150% penetration rate.

4. Poland

 

smiling-polish-poland-couple-with-shopping-bags-using-smartphone

Poland is one of the few countries that defied the pull of global economic recessions. It boasts of a high GDP per capita (based on purchasing power) exceeding $24,000. This helps fuel the nation s luxury market, which was estimated to be around $3.4 billion. Its online retail is predicted to grow up to $27 billion by 2020, which makes it suitable for online shopping platforms.

Luxury brands have a real opportunity to capture these emerging markets through a solid ecommerce strategy. If you re worried that this could lessen your interaction with customers, embracing the languages of your customers and reaching out to them more often using multiple channels can shrink any existing gap between you and your target market.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 3 hours ago
Delivering exceptional #CustomerExperience starts with a passionate, unified team.
But if your #CallCenter agents are struggling with poor team dynamics and a lack of teamwork, it's time to intervene.

To supercharge employee engagement in your #ContactCenter, consider these powerful coaching strategies: https://buff.ly/w89ehB3

——————————
Ready to transform your customer experience and build an unstoppable team?

For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#EmployeeDevelopment #CX #ElevateCX
#OutsourcingCallCenter #CallCenterTraining
Open Access BPO 2 days ago
How can we build stronger, more resilient teams together?
The answer starts with empowering employees to prioritize their well-being.

Self-care isn't a perk, it's a foundation for success for any brand, but only if you're sincere in your employee care.

Here are helpful ways to ensure employee self-care: https://buff.ly/pwwtsoR

——————————
We empower our teams to create #CustomerExperiences for your customers.

Our workplaces are built to prioritize self-care for our employees and drive success for our partners.
Outsource with us: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#MentalHealthMonth #MHM2025
#MentalHealthAwarenessMonth
#OABPOforMentalHealth
Open Access BPO 3 days ago
𝗧𝗲𝗮𝗺 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗿𝗼𝗹𝗹𝗲𝗱 𝘂𝗽 𝘁𝗵𝗲𝗶𝗿 𝘀𝗹𝗲𝗲𝘃𝗲𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗴 𝗼𝗳 𝙋𝙡𝙖𝙣𝙩 𝙞𝙩 𝙁𝙤𝙧𝙬𝙖𝙧𝙙, 𝗼𝘂𝗿 𝘁𝗿𝗲𝗲-𝗽𝗹𝗮𝗻𝘁𝗶𝗻𝗴 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗵𝗲𝗹𝗱 𝗶𝗻 𝗦𝗶𝗻𝗶𝗹𝗼𝗮𝗻, 𝗟𝗮𝗴𝘂𝗻𝗮 𝗼𝗻 𝗠𝗮𝘆 𝟭𝟬, 𝟮𝟬𝟮𝟱.

Held in partnership with non-profit Fostering Education & Environment for Development, Inc., volunteers from the call center's Makati office planted 200 indigenous forest trees in the UP Laguna-Quezon Land Grant–part of the Sierra Madre's 9,000+ hectare protected forest.

The initiative focused on targeted reforestation and biodiversity conservation within this crucial ecosystem.

𝘗𝘭𝘢𝘯𝘵 𝘪𝘵 𝘍𝘰𝘳𝘸𝘢𝘳𝘥 underscores Open Access BPO's commitment to corporate social responsibility. By actively engaging in green initiatives, the company demonstrates a tangible dedication to creating a positive impact on the environment and the local community.

#WeSpeakYourLanguage
#OABPOPlantItForward
#OABPOcares #IdeaHubOABPO
Open Access BPO 3 days ago
This May, the conversation around #MentalHealth awareness rightly shifts towards action.

At Open Access BPO, we're dedicated to fostering a culture where our employees' mental well-being is a priority, through our employee engagement activities, employee-centric policies, and healthcare initiatives: https://buff.ly/kBYj9xI

This commitment empowers our team and reinforces our belief in the importance of advocating for better support for all.

#WeSpeakYourLanguage
#OneForHealth #MentalHealthMonth
#MentalHealthAwarenessMonth
Open Access BPO 3 days ago
#𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝗹𝗮𝘀𝘁 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗵𝗮𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱.
It offers multiple opportunities to make a great impression and build lasting loyalty.

But even a single customer service blunder can quickly turn a positive #CustomerExperience sour.

There are more support failures that can may customers abandon your brand and check out your competition.

What you do to prevent them from happening is critical.
Start with a powerful #CustomerSupport strategy: https://buff.ly/xr3yMqT

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
Open Access BPO 4 days ago
Expanding your #startup internationally can unlock a world of opportunities.
From market research to talent acquisition, #outsourcing can be a powerful tool to streamline your global expansion.

But how can you tell if your startup is truly ready to take on the world?
Before you take the leap, check out these essential signs of international expansion readiness: https://buff.ly/aEtrOFi

——————————
Ready to take the leap and expand your startup internationally?

Let Open Access BPO help you navigate the complexities of global expansion through our #BPO solutions: https://buff.ly/3yaDcXW

#WeSpeakYourLanguage
#OutsourcingCX #CustomerSupport