Making your in-store customer service memorable

Faith Ocampo Published on July 30, 2016

smiling plant nursery attendant helping customers

Providing the same quality of customer service across all touchpoints, including in-store interactions, would let you build lasting relationships.

Today’s fast-paced retail industry forces brand owners to focus on tech-based customer service, often delivered via the smartphone. But now more than ever, entrepreneurs must provide the best customer experience across multiple touchpoints, including in-store interactions.

Despite the fact that online shopping has given consumers an easier and faster way of buying, a huge percentage of them still makes their purchases on physical stores. In fact, according to research, 95% of all retail sales are made by brands with a brick-and-mortar presence. The same study further explains that two-thirds of those who buy online also visit the store before or after their transaction.

coffee shop barista helping customer with tabletSo the popular belief that physical stores are losing their relevance is just a myth. The truth is that traditional stores are part and parcel of brand management. To catch all possible sale opportunities, you must optimize not only your tech-powered touchpoints but also your face-to-face interactions.

Making people remember you

Managers are so caught up on the idea that they must “wow” the customer to make their brand more memorable. But often, small things that make consumers’ lives easier can work wonders. The secret in making people remember you is to make them feel special. Here are ways to do that.

1. Ask for their names.

storekeeper chatting with smiling mother daughter customers

During phone-based customer service transactions, agents always ask for the caller’s name. If you’re still not practicing this during in-store interactions, it’s high time that you start to.

When you address consumers by their names, you’re instantly able to personalize the customer experience. Although it’s far from being impressive, a simple gesture like this would allow you to relate to your customers in a more personal way.

 

2. Be attentive.

bakeshop attendant helping customer purchase

When you listen to your customers, not only do you make them feel valued, you can also get ideas on how to improve their shopping experience. For example, if they mention personal details such as an upcoming occasion, you can point them to other items they might find useful. You may also reward them with freebies to go along with their purchase.

 

3. Make everything easy.

grocery shopkeeper assisting customer

Often, consumers turn to online shopping because it’s hassle-free. If you want more customers entering your door, you must also strive to make the in-store customer experience as easy as possible. Simple deeds like opening the door for them or carrying their shopping goods to their car can make a big difference.

 

4. Delight and appreciate.

department store saleslady helping customer choose clothes

There are plenty of ways to show customers that you appreciate them. Some stores implement a rewards system that lets loyal buyers redeem freebies or discounts. Others gift-wrap purchased items or offer other services at absolutely no cost. Regardless of the strategy you choose, make sure it’s personalized for every customer.

 

5. Give them your contact info.

restaurant waitress giving customer business card

Before customers leave your store, always tell them how they can reach you, especially if they just purchased something, as they may need some help in using this new product. Hand them a card containing your call center hotline, or tell them about your social media page. This lets them know you’re willing to assist them through any issue that may come up.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 2 days ago
Of course, #CallCenter leaders want only the best talents for their teams, but the best talents are also looking for the best experiences from their prospective workplaces.

High performers would consider these factors as they choose the right #ContactCenter to work for: https://buff.ly/3TQnokB

-----------
Get only a diligent , highly-skilled team working on your brand's #CX when you outsource with us: https://buff.ly/3vXYK9z

#WeSpeakYourLanguage
#outsourcing #CallCenters
#CustomerSupport #recruitment
#EmployeeManagement
Open Access BPO 3 days ago
#CallCenter agents thrive with strong leadership. Great team leaders provide direction and motivation, which fuels agent success and exceptional #CustomerExperience.

But what holds leaders back?

Here are the pitfalls that can sabotage your leadership (and get expert tips to become an exceptional leader!) https://buff.ly/3vO1Blo.

----------
Upgrade to a better #CustomerSupport.

Contact Open Access BPO today to build your dream #CX program with our expert team and visionary leaders: https://buff.ly/3JeSHRe

#WeSpeakYourLanguage
#CallCenterLeadership #CallCenterManager
#ContactCenterLeader #CallCenterSuccess
#EmployeeEngagement #TeamLeadership
Open Access BPO 5 days ago
𝗪𝗵𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗮 #𝗖𝗮𝗹𝗹𝗖𝗲𝗻𝘁𝗲𝗿 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵, 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗷𝘂𝘀𝘁 𝗵𝗼𝘄 𝗮𝗴𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗿𝗲.

See how they've adapted in rapidly evolving situations, find out how they will help your brand thrive even in the most volatile of circumstances.

𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗴𝗼𝗼𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗱𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗮𝗻𝗱 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆.

Here are 5 things only agile #CustomerSupport firms do differently: https://buff.ly/3vHpLOC

----------
We hyper-customizes our programs for every partner, industry, and market.

Contact us today so we can start planning your program, processes, and tea: https://buff.ly/3U9wASv

#WeSpeakYourLanguage
Open Access BPO 6 days ago
Each generation has its unique expectations and preferences from the brands that cater to them.

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐯𝐚𝐫𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐫𝐧 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐚𝐭𝐢𝐬𝐟𝐲 𝐞𝐚𝐜𝐡: https://buff.ly/4aJA4k6

----------
Expand your reach and cater to diverse markets with our 24/7 multilingual services: https://buff.ly/3PVqnH7

#WeSpeakYourLanguage #CX
#CustomerSatisfaction #CSat
#CustomerService #CustomerSupport
Open Access BPO 10 days ago
Open Access BPO CEO Benjamin Davidowitz recently organized an Easter community initiative in Poblacion, a district within Makati City, Philippines.

The event is part of his annual tradition, which aims to provide nutritious meals to those in need while bringing smiles to children through balloon giveaways.

This year commemorates the 7th consecutive year of the initiative, facilitated with the support of volunteers from Open Access BPO, who assisted in distributing 1,000 meals and 700 balloons.

Read the full article to learn more about this heartwarming initiative:
https://buff.ly/3vCzhm6

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO 16 days ago
Customers are more likely to stay loyal to brands that build meaningful ties with them. This entails conversational interactions.

If your agents are still not adopting a humanized tone, you need to update your #CustomerService strategy: https://buff.ly/4a5p4NU

----------
Supercharge #CustomerExperience with our skilled teams, hyper-customized ops strategies, training programs, and optimized tech tools: https://buff.ly/3IVyWhl

#WeSpeakYourLanguage
#CustomerSupport #CX
#CSat #CustomerSatisfaction
Open Access BPO