Navigating big data: Top 5 challenges for digital marketers

Faith Ocampo Published on June 25, 2015

clueless-male-digital-marketing-specialist
Most businesses today deal with terabytes or even petabytes of data, shaking the foundations of built technology infrastructures and digital marketing strategies. This apparent accumulation of large data volumes has then given birth to a loosely defined term in the information world: big data.

In turn, this advent continues to revolutionize internet marketing, as business teams are becoming attracted to consumer data available online—web searches, credit card payments, mobile use habits, and the like. But the question is: are we ready for it?
According to a study by Millward Brown Digital, a group specializing in digital branding, only 14% of surveyed marketers were confident that they can make wise use of the data available to them. This percentage is a 25-point drop from the 39% who expressed positive responses last year.

To help you take full possession of its advantages and guide your information-driven marketing journey, below are five of the most urgent concerns when it comes to big data.

1. Identifying and analyzing the right data

female-employee-in-blue-looking-closely-at-document-with-magnifying-lens

Gathering relevant data for your brand s digital marketing strategy is just the first step. Even more important is navigating through these forests of data to identify the most relevant and valuable ones while discarding others. Foregoing this may compromise data analysis, which is another big challenge altogether. In data analytics, there’s a danger to be overwhelmed with algorithm and statistics, making analysts prone to inaccurate conclusions.

 

2. Finding the best talent pool

jobseeker-in-a-panel-job-interview

In the data-driven workplace, the challenge for managers is to find people who can do these two things: 1) understand and cope with the tech landscape and 2) make sense of essential data. In the face of this human resource challenge, it s no wonder that there’s a large base of untapped marketing potential in most organizations today.

 

3. Strengthening data security

businessman-IT-professional-using-virtual-interface-with-padlock-logo-data-security

Nowadays, everyone is after valuable information. But how do you protect your data for the good of your business and your customers? Failing to shield your data from malicious security threats can cost you not only revenues and customers but also your reputation.

 

4. Collaborating across work functions

sheet-of-paper-with-1-0-magnifying-lens-on-human-head-with-cogs

Leveraging big data means merging a variety of fields: information technology, engineering, communication, finance, and even social psychology. It takes careful planning to be able to build a team and craft a platform that makes multi-area management efficient.

 

5. Coping with today s fast-changing tech landscape

businessman-IT-professional-using-virtual-interface-with-tech-icons

Tech innovations keep mushrooming rapidly, IT policies evolve continuously, and data companies keep bringing something new to the table. These entail corresponding changes regarding how internet marketing is done. Business teams must therefore be as dynamic as the tech landscape to be able to maximize the use of tools and data.

Huge chunks of information, if leveraged to the best possible advantage, can revolutionize digital marketing. It can challenge existing practices and give rise to new ones, but like all good things, it comes with tremendous challenges. It may take years of error-and-trial resolutions, but until we find the best one, we cannot yet unleash our greatest potential as a new breed of tech-driven professionals.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 20 hours ago
Understanding your consumers' needs enables you to:
• improve the #CustomerExperience;
• earn customer loyalty;
• devise better marketing strategies;
• grow your demographic; and
• increase your revenues.

Here are 5 methods that can help your business have better knowledge of your customers' needs: https://buff.ly/3IWIQPC

----------
Partner only with an outsourcer with the expertise, resources, and manpower your brand needs: https://buff.ly/3PG8V9v

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO 22 hours ago
𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐛𝐚𝐝 𝐧𝐞𝐰𝐬 𝐢𝐬 𝐧𝐞𝐯𝐞𝐫 𝐞𝐚𝐬𝐲, 𝐛𝐮𝐭 𝐢𝐭'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐬𝐤𝐢𝐥𝐥 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐨 𝐦𝐚𝐬𝐭𝐞𝐫.

Our blog post provides you expert tips and strategies to help you handle these situations with empathy and professionalism.

Discover effective strategies and best practices to ensure your communication remains clear, respectful, and compassionate: https://buff.ly/3PzDMVm

----------
Deliver exceptional #CustomerExperience with our services to ensure #CustomerRetention and foster brand loyalty: https://buff.ly/49cyrdm

#WeSpeakYourLanguage
#CustomerSupport #CX #CSat
#outsourcing #CustomerSatisfaction
Open Access BPO Yesterday
Your team embodies your brand to customers, from representing your values to delivering a top-notch experience.

That's why hiring those who match your brand's promise is a must. Otherwise, their inadequacies will misrepresent you as an unreliable company.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐚𝐟𝐟𝐞𝐜𝐭𝐬 #𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
https://buff.ly/3TSCwPJ

----------
Outsourcing with us today and get a team of dedicated experts for your business needs.
We develop programs from the ground up to ensure each process and solution matches with your brand’s needs and deeply addresses your customers' demands.

Contact us today and let our program developers know what your goals are, and we’ll help you get there: https://buff.ly/499VtSb

#WeSpeakYourLanguage
#CustomerSupport #CallCenters
#CX #oustourcing #recruitment
Open Access BPO Yesterday
Unresolved #CustomerService issues cause repeat complaints, which can have severe consequences like:
• customer dissatisfaction;
• loss of sales opportunities;
• increase in #CX expenses; and
• a blow to your brand reputation.

Minimize repeat complaints and elevate #CustomerSatisfaction and loyalty with these invaluable #CustomerExperience tips:
https://buff.ly/4962400

----------
Heighten CX by partnering with the right industry expert: https://buff.ly/3Tx9aoC

#WeSpeakYourLanguage
#CSat #CustomerSupport
Open Access BPO 6 days ago
No matter how popular your brand is, losing customers is something you can't avoid.

But instead of panicking and worrying incessantly when your customers start leaving, face the situation with an open mind and learn: https://buff.ly/490iW8d

----------
Prevent customer churn with our smart #CustomerExperience solutions: https://buff.ly/3TK5Jfl

#WeSpeakYourLanguage
#CustomerSatisfaction #CSat #CX
Open Access BPO 6 days ago
#𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐧𝐢𝐜𝐞-𝐭𝐨-𝐡𝐚𝐯𝐞; 𝐢𝐭'𝐬 𝐚 𝐦𝐮𝐬𝐭-𝐡𝐚𝐯𝐞.
Happy customers become loyal customers, and they're more likely to spread the good word about your brand.

But if you want to keep your customers happy, you need to avoid these cardinal sins: https://buff.ly/3x8omB6

---------
Let's start building a #CustomerService program that addresses your needs head-on: https://buff.ly/3TLqV4U

#WeSpeakYourLanguage
#CustomerSupport #CX
#CustomerExperience #CSat
Open Access BPO