Outsourcing to a call center: Telemarketing and rules for success

Outsourcing to a call center: Telemarketing and rules for success

OABPO Blog Team Published on August 23, 2013
telemarketing-call-center

In the contemporary times, telemarketing is often outsourced to call center companies in leading destinations, such as the Philippines. Some companies, however, are hindered by the fear of failure once this function is delegated to a third party company, fueled by stories of business owners who testify that outsourcing did not work for them. The gist is that telemarketing is not a simple, low-key function.

A successful campaign requires planning and adheres to certain rules.

Rules for running outsourced campaigns

The first thing to do is start with the end in mind. That is, a company should define a list of realistic and specific goals. According to Business2Community, having no goal, or having a generic increase-the-sales goal for that matter, is a sure road to disaster. Communicate your expectations with the agency. For instance, aside from acquiring contact information and setting appointments, indicate if you would also like call center representatives to close sales. It’s also helpful to recognize situations that may prolong results, such as low brand recognition in the market or a new proposition. Be clear on what you want, set benchmarks, and give a reasonable timeline.

Second, the client company must view telemarketing call centers not as a standalone process, but a support function for sales. Efforts should then be aligned with the needs of the sales team, with which the generated leads are valuable. There should be a regular mechanism for two-way dialogues on what works and what doesn’t, and possible corrective measures to take.

Finally, the company should consistently track the progress of the campaign, addressing specific points as necessary. This will give insight to key findings that can be used for the overall telemarketing efforts and necessary changes that need to be laid out.

Outsourcing for telemarketing campaigns should be carefully planned on the get-go. Furthermore, a company should entrust these to a results-oriented outsourcing candidate that knows the rules of the trade and is familiar with methods for ensuring success.

Open Access BPO helps companies boost their revenue with its range of sales, telemarketing, and call center services to achieve your goals at competitive prices. Visit our website today to find out more about our array of outsourcing services.

Photo credit: Victor1558 on Flickr

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO11 hours ago
#CallCenters must understand their customers' unique communication styles so they can assist them more effectively. Here are 4 typical communication patterns among customers and some tips on how to handle them: https://buff.ly/39w7ybm

----------
Open Access BPO knows your customers. For proactive #CustomerSupport, contact us: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService
Open Access BPO
Open Access BPO17 hours ago
#CallCenter leaders play a central role in helping campaigns grow. Team leaders especially are responsible for the progress and the quality of service that #CustomerSupport agents provide the brand's customers.

Here are the 5 biggest enemies of great leadership (and a few tips on how to be a good leader): https://buff.ly/3M5iMC0

Find great call center agents and team leaders to manage your brand's growth when you partner with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Personalized solutions empower brands to provide high-quality support to their customers and their growing needs.
With the help of a capable #CallCenter, you can be sure these areas are being covered: https://buff.ly/3sCjnTS

----------
Build your hyper-customizable #CustomerSupport, #BackOffice, or knowledge-based support program with Open Access BPO: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport
Open Access BPO
Open Access BPO2 days ago
With multilingual support comes multiple business growth opportunities. The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3Mmfkms

----------
Open Access BPO's services support over 30 languages. Contact us today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO
Open Access BPO4 days ago
It’s Data Privacy Awareness Month at Open Access BPO!
For our first Weekend Link Roundup, we’re featuring posts about #DataSecurity and #InformationSecurity best practices: https://buff.ly/3weIWMU

Is Data Safe From Security-Related Outsourcing Issues?
https://buff.ly/38tH5uD

Best Practices to Boost Data Security in Call Centers
https://buff.ly/3sAEsya

Educating Your Customers About Information Security
https://buff.ly/3sAEsya

The Worst Threat to Business Data Security: Employees
https://buff.ly/38lgjF3

Deflecting Insider Threats to Data Security
https://buff.ly/3yC5mt5

How Open Access BPO Future-Proofs Your Offshore Operations
https://buff.ly/3wmGuEx

----------
Learn more about smart, secure, and scalable #outsourcing over at OpenAccessBPO.com

#WeSpeakYourLanguage
#DataPrivacy
Open Access BPO
Open Access BPO4 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.

Here's how you can develop a branded customer service strategy: https://buff.ly/3L7FrMz

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO