Outsourcing to a call center: Telemarketing and rules for success

Outsourcing to a call center: Telemarketing and rules for success

OABPO Blog Team Published on August 23, 2013
telemarketing-call-center

In the contemporary times, telemarketing is often outsourced to call center companies in leading destinations, such as the Philippines. Some companies, however, are hindered by the fear of failure once this function is delegated to a third party company, fueled by stories of business owners who testify that outsourcing did not work for them. The gist is that telemarketing is not a simple, low-key function.

A successful campaign requires planning and adheres to certain rules.

Rules for running outsourced campaigns

The first thing to do is start with the end in mind. That is, a company should define a list of realistic and specific goals. According to Business2Community, having no goal, or having a generic increase-the-sales goal for that matter, is a sure road to disaster. Communicate your expectations with the agency. For instance, aside from acquiring contact information and setting appointments, indicate if you would also like call center representatives to close sales. It’s also helpful to recognize situations that may prolong results, such as low brand recognition in the market or a new proposition. Be clear on what you want, set benchmarks, and give a reasonable timeline.

Second, the client company must view telemarketing call centers not as a standalone process, but a support function for sales. Efforts should then be aligned with the needs of the sales team, with which the generated leads are valuable. There should be a regular mechanism for two-way dialogues on what works and what doesn’t, and possible corrective measures to take.

Finally, the company should consistently track the progress of the campaign, addressing specific points as necessary. This will give insight to key findings that can be used for the overall telemarketing efforts and necessary changes that need to be laid out.

Outsourcing for telemarketing campaigns should be carefully planned on the get-go. Furthermore, a company should entrust these to a results-oriented outsourcing candidate that knows the rules of the trade and is familiar with methods for ensuring success.

Open Access BPO helps companies boost their revenue with its range of sales, telemarketing, and call center services to achieve your goals at competitive prices. Visit our website today to find out more about our array of outsourcing services.

Photo credit: Victor1558 on Flickr

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
"As we chart new waters in these uncertain times, it’s great to join a stalwart organization like CCAP. This organization has been a champion for the industry and a valuable network in the #BPO and KPO community here in the Philippines.”
- Ben Davidowitz, CEO of Open Access BPO

Read the latest news about Open Access BPO at https://buff.ly/3xJOc9A

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
How do you know your data is safe when outsourcing?

See how seasoned Philippine call centers maintain #DataSecurity using these best practices: https://buff.ly/3gS4E0C

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
CCAP is a non-profit association made up of the top call centers in the Philippines.

As its newest member, Open Access BPO is looking forward to helping the local #BPO industry advance in the global scene.

Read more: https://buff.ly/3wOs1yW

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Don't let unmoderated user-generated content harm your brand's reputation.

See how #PhotoModeration can help your brand maintain quality and order in your online community: https://buff.ly/3cQAxoR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Open Access BPO is honored to be the newest member of the Contact Center Association of the Philippines - CCAP.

We support the organization's initiatives to drive industry innovation and elevate service quality among Philippine-based contact centers.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
"We look forward to working with the Contact Center Association of the Philippines - CCAP and other players in the local sector to champion the Filipino contact center industry in the international arena." - Joy Sebastian, Open Access BPO's Global Vice President

View the full story: https://buff.ly/2TykIwo

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!