Your blog can be an effective content marketing tool if you use it not just to promote your products and services, but also to educate and entertain people. Not only should the content of your business blog be interesting and relevant to the needs of your market, it should also be written in a way […]
Email marketing is not dead although it seems old-fashioned and outdated if lined beside newer marketing tools such as social media and mobile devices. The truth is, compared to social networks, email is still more effective in promoting your products and engaging your target market. However, simply blasting emails to a list of addresses […]
Inbound customer service outsourcing is known to provide a lift for sales through cross-sell and upsell opportunities, as well as boosting customer loyalty and the likeliness of repeat transactions. When your customer care representatives cross-sell or upsell your products successfully, they not only bring in more profits; they also build loyalty and trust in your […]
Businesses that are outsourcing to the Philippines contributed to the local banking industry’s fairly strong and growing status despite the devastation brought by Super Typhoon Haiyan. The latest Global Credit Research by Moody s Investors Service praised the Philippines for sustaining possible financial blows and keeping pace with other equally strong Asian economies.
The holidays can be a demanding season for tech support outsourcing firms. During this period, service requests and customer expectations heighten, especially now that electronic goods top most people’s wish lists. A large portion of the consuming public will need assistance with their new devices this season, so your tech support representatives must prepare for […]
Companies that offer products or services to other businesses do business-to-business (B2B) transactions while those that target the general public make business-to-consumer (B2C) deals. The same outsourcing solutions and marketing programs may be used to target both businesses and consumers. However, customer needs, purchase motivation, and information they look for before making a purchase can […]
Companies all over the world are outsourcing technical support to make technical assistance available whenever their customers need it. Outsourced tech support services are usually handled via phone, email, online chat, or SMS, but there are newer channels where the public can get help for their tech-related problems. Through these emerging services, companies can make […]
A “hybrid” technical support department offers both the offline services of an in-house help desk and on-call assistance provided by outsourcing customer support. Companies typically hybridize their customer service to harness the advantages of outsourcing and strengthen their in-house team. As with any other business ventures, however, hybridizing customer service has downsides. If you are […]
In 2013, the technical support outsourcing segment of the business process outsourcing (BPO) industry focused more on giving multi-channeled service and developing mobile solutions. In the coming year, these two trends will likely continue and become even more prevalent.