Latest Facebook tweak: Will it help or hurt social media marketing?

OABPO Blog Team Published on December 17, 2013

social-media-marketing
Facebook has once again updated its algorithm, but the change seems to be causing injuries instead of improvements to businesses that depend on the site for their social media marketing activities.
The tweak was made to “improve” the quality of brand page posts that reach the News Feed of each Facebook member, which means that memes would be less visible to give way to more “relevant” published articles that your friends click the most.

social-media-marketing--

This is great news for those who visit the site for newsworthy stories, but this may also be the bane of brands that rely on viral content for clicks and visibility. Data from Ignite put truth to this assumption—the marketing agency found out that since the Facebook update, brands suffered 44% to 88% traffic decline.
The current sorting and sifting system seems to be in line with the social network’s media-focused makeover to become “the best personalized newspaper,” but just like the bookmarking scheme they tested last month, the newest algorithm change might have a money-making motive aside from the aim to improve the public’s Facebook experience. Now, businesses will have to buy ads from Facebook because posting for free in brand pages has a limited reach.
How will companies cope and keep up with the change? More importantly, how will it change the social media marketing landscape?
It’s no new hurdle for Internet marketing experts, as they faced the same challenge when Google updated its search algorithms. Some upped their ad-buying, while many others turned to free advertising avenues where promotions can be free, such as Facebook’s brand Pages.

social-media-marketing-

Now that Facebook’s timeline won’t be very effective as a business promoting tool and you may have to spend to advertise on the social media site, you better rethink your strategies. Why not blast your marketing activities to emerging marketing tools like Snapchat and Instagram? After all, they prove to penetrate different markets better with their simple and one-to-one communication approach.
The Internet is one of today’s best marketing platforms, but it’s ever-changing, and each change can bring improvements to one brand while injury to another. If you want your business to survive here, you should treat each tweak as an opportunity to enhance your promotional strategies.
Open Access BPO can help you catapult your online sales and improve your brand’s search visibility through our marketing solutions. 

Photo credit: mkhmarketing on Flickr

Join us on facebook
Open Access BPO 6 days ago
Aside from the location advantage, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐝𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐜𝐚𝐥𝐥 𝐜𝐞𝐧𝐭𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 in Southeast Asia because of these Filipino qualities:
• neutral accent;
• multilingual proficiency;
• dedicated work ethics;
• resilience and adaptability; and
• close affinity with Western cultures.

Read: https://buff.ly/47sGAKD

----------
Partner with a #CallCenter with strong #CustomerExperience expertise: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#CustomerSatisfaction #CSat #CX
Open Access BPO 7 days ago
𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 is a valuable metric to determine the challenges your #CustomerSupport team will face.
It allows you to manage your team and distribute the workload accordingly, paving the way for an efficient operational output.

Read: https://buff.ly/3R0VCk2

----------
Effective employee and ops management ensure high #productivity for optimal 24/7 coverage.

So, only partner with an #outsourcing specialist with robust and foolproof ops strategies that will make your brand soar: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerExperience #CustomerService
Open Access BPO 7 days ago
Creating culturally diverse teams in #CallCenters is not just a moral imperative but a strategic advantage.

Here are 6 more compelling reasons for ensuring #CulturalDiversity in the workplace: https://buff.ly/3MYaCO6

----------
Choose an #outsourcing partner with diverse teams and cultures:
OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#diversity #inclusitivity
Open Access BPO 8 days ago
This expansion is a strategic move that signifies a major milestone in 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢's continuous growth and dedication to serving its expanding international clientele.

It enhances the company's capacity to manage additional programs, grow its teams, and create job opportunities for Davao-based

more via KRON 4 News
https://buff.ly/3sVKUD7
Open Access BPO 8 days ago
𝐀𝐫𝐞 𝐡𝐮𝐦𝐚𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫𝐬 𝐬𝐭𝐢𝐥𝐥 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐝𝐬𝐭 𝐨𝐟 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 #𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐨𝐥𝐬.

It's humans vs algorithm in this blog post! Read all about it now: https://buff.ly/3uybgeN

----------
Outsource content moderation and other business or knowledge process needs: buff.ly/3sJxKJl

#WeSpeakYourLanguage
Open Access BPO 9 days ago
#CallCenter Team Leaders drive progress and ensure exceptional #CustomerExperience.

Want to unlock the secrets to becoming an extraordinary leader for your team?

Here are the 5 biggest enemies of great leadership, along with a few tips on how to be a good leader: https://buff.ly/3G7P2Dc

----------
Partner with Open Access BPO. We have great call center agents and team leaders to guarantee your brand's growth: https://buff.ly/47MoEKX

#WeSpeakYourLanguage
Open Access BPO