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How is telemarketing in the Philippines profitable?

Outsourcing telemarketing in the Philippines has become a common, profitable practice among businesses in the US. It enables a company to save on employee and operational expenses while expanding its customer base and improving its sales efforts. Telemarketing’s profitability Telemarketing is the process of directly promoting products or services over the phone to potential customers. […]

Search engine optimization update: Google Penguin 2.1 goes live

Google’s latest search engine optimization (SEO) update, Penguin 2.1 went live last October 4, according to a tweet from Google Webspam team head Matt Cutts. Penguin 2.1 is the fifth update to Google’s spam-filtering algorithm. Search Engine Watch reports that it will affect approximately 1% of searches. The first of Penguin’s second-generation technology, Penguin 2.0, […]

Is data safe from security-related outsourcing issues?

Outsourcing your data management needs to offshore hubs like the Philippines or India can prove to be cost-effective and convenient. There are, however, various outsourcing issues linked to this practice-the most prominent of which is data security. Though this is a valid reason to be concerned, a professional third-party provider can guarantee that data will […]

Toshiba to increase manufacturing outsourcing by 2014 fiscal year

Japanese multinational corporation Toshiba is the latest of its kind to increase its manufacturing outsourcing. According to Bloomberg, the Tokyo-based electronics manufacturer plans to lay off 3000 of its global television staff and increase output from overseas manufacturers from the current level of 40% to 70% before the end of this financial year.

When is outsourcing to the Philippines crucial to your business?

Small companies and even large brands are outsourcing their business processes to the Philippines. But how do you know when you need to outsource? Entrepreneur suggests that outsourcing is beneficial when the company is no longer able to sufficiently manage day-to-day operations or successfully expand the business. Aside from this reason, however, companies outsource their […]

Is it safe to outsource your social media marketing portfolio?

Many companies are investing in social media marketing strategies to promote their products online, grow their customer base, and increase revenue. Unfortunately, not every business can invest their time or resources to meticulously plan and implement campaigns. Instead, they choose to outsource their Facebook, Google+, Twitter, and LinkedIn management needs to outside firms. But is […]

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