Why are most e-commerce transactions made through tablets?

Why are most e-commerce transactions made through tablets?

OABPO Blog Team Published on December 5, 2013

cup-tablet-card-pen
Recent Black Friday and Cyber Monday sales events revealed that tablets are the device of choice when it comes to making e-commerce transactions despite smartphones’ dominance in generating mobile traffic.

IBM reported that although smartphones accounted for 26.6% of the total visits to online stores versus tablets’ 15.3%, 16.5% of the total online sales were made through tablets, which is 83% higher than the total purchases done through smartphones. It means that Internet shoppers primarily use smartphones to browse, but the actual buying is done on tablets, particularly the Apple iPad.

But what makes tablets the preferred gadget to use when shopping online? Econsultancy says that the reason tablets accumulated the highest sales among mobile devices is that iPad users generally come from the higher income demographic. To put it simply, people who can afford iPads have more money to spend on holiday sales.

social-icons

In contrast, another thought is that as other tablet brands are becoming cheaper, tablets are therefore becoming more mainstream. And with more people using tablets, more e-commerce transactions are done on these devices.

Age and gender may also play a big role in tablet use and online consumption. People aged 33-44 are reported to shop online more often than older age groups, while mothers visit online stores the most using a handheld device.

Other than consumer-centered attributes, the gadget’s functionality and design also affect the emerging shopping trend.

With larger screens, tablets obviously have better resolutions and are easier to navigate than smartphones. This heavily affects consumer behavior since Internet shoppers like to take a closer look at the items before purchasing them. As such, they prefer mobile devices that can give them a better view of products and a better usability of online store functions. Smartphones are only the secondary choice because of the limited view and user experience it gives for e-commerce transactions.

Current consumer behaviors suggest that tablet usage for spending activities will continue to grow, but retailers don’t seem to be ready. Some sites are not tailored for mobile devices, making them unresponsive and slow, and these exact reasons cause a large percent of shoppers to leave a site. To prevent their customers from opting for other competing online stores, businesses must include mobility in their strategies and revamp their websites.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
"As we chart new waters in these uncertain times, it’s great to join a stalwart organization like CCAP. This organization has been a champion for the industry and a valuable network in the #BPO and KPO community here in the Philippines.”
- Ben Davidowitz, CEO of Open Access BPO

Read the latest news about Open Access BPO at https://buff.ly/3xJOc9A

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
How do you know your data is safe when outsourcing?

See how seasoned Philippine call centers maintain #DataSecurity using these best practices: https://buff.ly/3gS4E0C

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO2 days ago
CCAP is a non-profit association made up of the top call centers in the Philippines.

As its newest member, Open Access BPO is looking forward to helping the local #BPO industry advance in the global scene.

Read more: https://buff.ly/3wOs1yW

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO6 days ago
Don't let unmoderated user-generated content harm your brand's reputation.

See how #PhotoModeration can help your brand maintain quality and order in your online community: https://buff.ly/3cQAxoR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO7 days ago
Open Access BPO is honored to be the newest member of the Contact Center Association of the Philippines - CCAP.

We support the organization's initiatives to drive industry innovation and elevate service quality among Philippine-based contact centers.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
"We look forward to working with the Contact Center Association of the Philippines - CCAP and other players in the local sector to champion the Filipino contact center industry in the international arena." - Joy Sebastian, Open Access BPO's Global Vice President

View the full story: https://buff.ly/2TykIwo

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!