Who should be part of your sales follow-up priority list?

Who should be part of your sales follow-up priority list?

Alistair Roque Published on February 2, 2015

Who-should-be-part-of-your-sales-follow-up-priority-list--Open-Access-BPO--Call-center-in-the-Philippines
Following up with clients is one of the most commonly used sales strategies. The ability to develop a systematic follow-up strategy where creativity and personalized approach are key ingredients leads businesses to building stronger relationships with their customers. Asking sales agents from your call center in the Philippines to take an active role in this process can be your way of improving the customer experience.

Sales follow-ups can expand your role in the customer-business equation from being a brand that just wants to make more sales to being an organization that cares about satisfying customers. The success of this sales strategy depends on who you choose to follow up with. The timing and purpose of your follow-up are also equally important.

Here are four groups of people that you should keep an eye on when conducting sales follow-ups:

1. Quality referrals

Who-should-be-part-of-your-sales-follow-up-priority-list

It doesn’t make sense for you to keep on asking people to send you referrals if you don t get in touch with them. Referrals matter to the growth of your business, so you must invest time and effort in building your relationship with them. In fact, since referrals can be classified as qualified leads, you will most likely spend a shorter time converting them into customers compared with negotiating with non-qualified or non-referred prospects.

 

2. Active clients

Who-should-be-part-of-your-sales-follow-up-priority-list-

Just because these people seem loyal to your brand doesn’t mean you no longer need to reinforce your sales strategy by interacting with them. Following up with your loyal customers can be your way of showing appreciation for their continued support. The best time to get in touch with loyal customers is when you successfully converted one of their referrals to a client. Thanking your customers will motivate them to bring you more referrals.

 

3. Inactive clients

Who-should-be-part-of-your-sales-follow-up-priority-list-_-_

There are customers who always interact with you and talk about your business to their circles, and there are those who just choose not to. The latter is the group of people you want to bring closer to your brand. Send them notifications about updates of your products or services. Encourage them to upgrade the product or service they bought from you. These can be your way of not only providing customer service, but also increasing sales by reinvigorating idle customer relationships.

 

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
CCAP is a non-profit association made up of the top call centers in the Philippines.

As its newest member, Open Access BPO is looking forward to helping the local #BPO industry advance in the global scene.

Read more: https://buff.ly/3wOs1yW

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Don't let unmoderated user-generated content harm your brand's reputation.

See how #PhotoModeration can help your brand maintain quality and order in your online community: https://buff.ly/3cQAxoR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
Open Access BPO is honored to be the newest member of the Contact Center Association of the Philippines - CCAP.

We support the organization's initiatives to drive industry innovation and elevate service quality among Philippine-based contact centers.

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
"We look forward to working with the Contact Center Association of the Philippines - CCAP and other players in the local sector to champion the Filipino contact center industry in the international arena." - Joy Sebastian, Open Access BPO's Global Vice President

View the full story: https://buff.ly/2TykIwo

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
Outsourcing your #DataManagement to #offshore hubs like the Philippines or India will save you money and time. But is your data safe?

Here's how seasoned outsourcing providers ensure data security: https://buff.ly/3gsPbVR

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Tailor your #CustomerCare strategy according to your customers' needs.

Here are the four different kinds of shoppers and the #CustomerSupport approach they prefer: https://buff.ly/3xpzHqW

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!