Planning essentials when setting up an e-commerce store

OABPO Blog Team Published on July 11, 2014

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The goal of setting up a successful e-commerce store can be achieved with wise preparation and allocation of resources. Open Access BPO gives some planning pointers for entrepreneurs who wish to open an online store in the future.


Setting up an online store can be very promising in terms of profitability. With more Internet-savvy users venturing to the web when looking for things that they need, online shopping is definitely not going anywhere but towards the path of growth and popularity. Although many Internet entrepreneurs have physical stores as well, a lot of e-commerce stores were established by people who chose to skip the costly and time-consuming responsibility of putting up an actual store.

The accessibility of setting up an online store, however, should not lead you to thinking that planning can be done easily. In fact, the planning stage is one of the most crucial stages that can define success for your store once it has launched. Here are some things to consider when setting up an e-commerce store.

Choose what you want to sell wisely

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It s a given fact that the online selling industry is flooded with a variety of product niches. Almost all types of products can now be purchased with just a few clicks. This makes the goal of standing out from the crowd harder to achieve. It therefore pays to spend time in deciding which niches to pursue, what specific products to sell, how much they ll cost, and how you plan to market them.

It s best to initially focus on a narrow range of products before diversifying it later on. You can start with the product niche that you know you will really love to sell. This will remove the added burden of finding motivation to sell a certain product, say beauty products, if your heart and mind belongs to something else (e.g. consumer electronics).

Learn about SEO and other digital marketing strategies

Do you want to make your brand top those search engine result pages? Study search engine optimization (SEO) or ask someone to do it for you. One effective way for a startup e-commerce store to beat seasoned ones in attracting new customers is by gaining higher website ranking. An optimized website means that it s easier for people to find you once they make an online keyword search that s related to products you re selling.

Digital marketing is a wide area of specialization designed to make a business gain better online reputation and exposure to its target audience. Some forms of digital marketing, such as social media and content marketing, require dedicated time to study the different strategies of Internet marketing. Outsourcing digital marketing may be the best option for you, so you can focus on your core operations, while an expert will take care of your marketing needs.

Be a winner in customer service

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All your marketing efforts will be rendered useless if you don t know how to keep your customers satisfied. The best way to make customers become loyal supporters of your brand is by giving them the best customer service possible. Make sure you have a telephone line ready to answer their concerns. You may also try other customer service channels, such as e-mail or live chat, to open more opportunities for your customers to reach you.

Aside from digital and SEO marketing, inbound customer service can also be outsourced to a low-cost region. Business process outsourcing in the Philippines can equip your business with a team of call center agents trained to help your customers with their concerns. This can help you gain better reputation among existing and prospective customers.

Online selling does not require experience for you to become successful at it. You just need to know which resources you need to tap in order to make your e-commerce store ready to operate effectively. By taking these pointers into consideration during your planning stage, you are one step closer to having a highly profitable e-commerce store.

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