What second language should my business speak?

What second language should my business speak?

OABPO Blog Team Published on November 21, 2014Last updated on August 22, 2021

Choosing the languages that your customer support would be available in is like choosing which second language would be the most useful to learn.

tablet world flags multilingual call center services

Some may make you seem intelligent or romantic, while others can widen your conversation circle. Either way, the languages you offer should foster great connections between you and your audience.

For international brands with a very diverse consumer base, making the choice can be even more overwhelming, especially with the wide availability of multilingual call center service providers in top outsourcing destinations.

English, being the universal language, should be a default medium for delivering assistance, but what other languages should you use?

To help you narrow down your choices, see these lists:

Most spoken languages in the world (excluding English)

  1. Mandarin
  2. Spanish
  3. Hindi
  4. Arabic
  5. Portuguese
  6. Bengali
  7. Russian
  8. Japanese
  9. Punjabi
  10. German

Most spoken languages by number of countries

  1. French
  2. Arabic
  3. Spanish
  4. Portuguese
  5. German
  6. Italian
  7. Mandarin
  8. Malay
  9. Kiswahili
  10. Russian

Official languages of the United Nations

  1. Arabic
  2. Chinese
  3. English
  4. French
  5. Russian
  6. Spanish

It’s best to select the languages that could reach the most number of people, so you might want to include the listed ones in your customer service languages. Meanwhile, take these crucial things into consideration before you decide on what to offer.

multilingual call center agents standing by world map

              

  • Availability of resources

    Do you have the right resources that could help you and your team enhance your second business language? Are there institutions, software, or traditional learning materials at your disposal?

  •           

  • Manpower availability

    More importantly, will you be able to find agents who are proficient in your business language? Training would, of course, be given to your customer service representatives, but it’s still more advisable to hire people who are highly proficient or native speakers of the language, as they can build rapport better with customers.

  •           

  • Business location

    This goes hand in hand with workforce availability. You should be able to scout native speakers or bilingual professionals in the countries your brand may need to offer call center services.

Ultimately, it is your customers who can truly decide which second language your business should speak. Other than finding out which nationalities you cater to, you can ask them the language they prefer support to be delivered in to build stronger relationships with your customers.

Open Access BPO is a multilingual call center company which offers customer support, content management and moderation, and back office services in over 30 languages. Contact us to outsource.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Since the US is a cultural melting pot, businesses catering to the North American market would definitely benefit from skilled multilingual professionals. Read more about it here: https://bit.ly/3u9BlwH

Ready to add a second business language? Contact us: https://bit.ly/3lTr2ck

Interested in #onshoring from our #LasVegas site? Explore Open Access BPO Onshore™ Solutions: https://bit.ly/2XKlBnw

#WeSpeakYourLanguage #multilingual #outsourcing #bilingual
Open Access BPO
Open Access BPO1 day ago
English is the most commonly used business language. This should be your company's top choice if you want to tap the world's most powerful economies.

Here are the top languages businesses must offer to remain competitive in international markets: https://bit.ly/39NKqSF

For #CustomerService and #BackOffice support in over 30 languages, contact Open Access BPO today: https://bit.ly/3u9v3wQ

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO2 days ago
Outsourcing to expert third-party providers open new opportunities and business innovations for international expansion. Open Access BPO explains the benefits for businesses who outsource: https://buff.ly/2XK3bDm

Get started on #multilingual #customerservice: https://buff.ly/3nXmy7h

#WeSpeakYourLanguage #outsourcing
Open Access BPO
Open Access BPO3 days ago
Get acquainted with Open Access BPO's operation facilities in the Philippines, US, Taiwan, and China.

Need help deciding which location best suits your #multilingual #callcenter needs? Contact us today: https://buff.ly/3zrnOBv

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO4 days ago
Enjoy these benefits when you outsource your #callcenter services:
✅ 24/7 availability across all support channels
✅ Flexibility and convenience
✅ Cost reduction

Learn more: https://buff.ly/2W0kyQ4

Message us to outsource today: https://buff.ly/3zsVdMr

#WeSpeakYourLanguage #multilingual #outsourcing
Open Access BPO
Open Access BPO5 days ago
As a #multilingual #outsourcing firm, Open Access BPO supports global companies and their clientele. #GDPR compliance ensures seamless #DataSecurity and access for customers.

Every consumer Open Access BPO touches has the freedom to choose how their personal data is handled and stored. https://buff.ly/3nP1IXB

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!