Sneaky Internet marketing tactics that no longer work

OABPO Blog Team Published on September 18, 2014

Sneaky-Internet-marketing-tactics-that-no-longer-work
In this modern age, online marketing has become a valuable tool for brands wanting to expand their networks and convince more Internet-savvy prospects to do business with them. Any well-established business today has adopted a digital marketing strategy that helped them stay ahead of the competition. Of course, building trust among customers online is not an easy task. Choosing the right tactics that will comprise your digital marketing plan is non-negotiable.

However, over the years, many businesses have taken the wrong turn by choosing to utilize convenient marketing tricks that later on proved to be detrimental to their reputation. As a result, these businesses suffer the costly consequences of taking the easy yet ineffective way out. If you don’t want to experience the same fate that these companies had, it’s about time you become aware of these three online marketing measures that can potentially lead you to a major marketing failure.

Setting up a bait and switch landing page

Sneaky-Internet-marketing-tactics-that-no-longer-work
Deception is a big no-no when it comes to marketing. True, your landing page is a crucial tool in gaining more conversions and revenues. But this does not give you the license to deceive people by applying stealthy sign-up practices. The sneaky strategy of asking people to give you their contact details along with other vital information in exchange for exclusive privileges or free services can seriously frustrate customers especially if your sign-up form leads to another one with a dozen more questions, only to find out that they have to submit their credit card information.

If you’re going to ask for a multitude of information, place them altogether on a single page. Be upfront in informing your customers what’s in store for them if they give you their e-mail address or contact number. Do not promise to give free offers when in the end it will still cost them money.

Comment spamming on blogs and forums

laptop-with-digital-images
You don’t need to be reminded that irrelevant and spammy comments posted on blogs for the sake of having more site visitors are downright annoying. Not only are these comments easy to delete, they can also paint a picture of desperation. So there’s precisely no point in flooding other people’s site with links of your website or blog posts.

Instead of spamming diligently, direct your focus towards learning about search engine optimization (SEO) and content marketing strategies. These are the only legitimate ways of boosting your website traffic. The last thing you want to happen is to have search engines punish you for inorganic optimization tactics.

Sending marketing emails without permission

female-sending-sneaky-emails
You can only have a successful email marketing campaign if your message reaches the right audience. If your mailing list is comprised of addresses of people who never agreed to hearing from you, then all your efforts will be rendered useless. When building a mailing list, make sure people explicitly express their desire to receive your updates and newsletters before including them.

Your customers must know what exactly they will be receiving from you. List down the benefits of subscribing to your mailing services. Make the sign-up page engaging and specific. But do not give false promises. Lastly, you must provide opportunities for people to opt-out of your mailing list whenever they want to.

Trust is an important aspect of marketing success. If you use these sly strategies, you will easily lose the trust of your prospects. They can hurt your brand more than they can strengthen it. Digital marketing is a multi-layered process that requires a consistent and legitimate approach. By taking time to study which strategy is best for you or by outsourcing to an expert marketing agency, you can make sure that your efforts will lead to fruitful outcomes.

One response to “Sneaky Internet marketing tactics that no longer work”

  1. Thank you for some other excellent post. Where else could anyone get that kind of info in such a perfect method of writing? I’ve a presentation subsequent week, and I’m on the search for such info.

Join us on facebook
Open Access BPO 19 days ago
For global businesses, #outsourcing has evolved beyond a cost-saving measure into a strategic pillar for building true business resilience.

𝗔 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝘄𝗲𝗮𝘁𝗵𝗲𝗿𝘀 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻𝘀 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗮𝗱𝗮𝗽𝘁𝘀 𝗮𝗻𝗱 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿.

❓ How do you future-proof your business in an unpredictable market?
❓ What is your approach to building a business that is built to last in an unpredictable market?

Learn more about creating an unbreakable business model, continue the conversation with us over at: https://buff.ly/N4b8hOD

________________________________
Brands trust Open Access BPO in building resilience, with our customized solutions and a diverse, multilingual workforce that strengthens their operations.

Don't wait for the next market shift—connect with us now to start building your unbreakable business:
https://buff.ly/rWaK05N

#WeSpeakYourLanguage
#PhilippineCallCenters #BusinessContinuity
#BusinessResilience #StrategicOutsourcing
#B2B #FutureProofing #BusinessAgility
Open Access BPO 34 days ago
Disasters can happen at any time. So, if you're thinking about #outsourcing to a #CallCenter.

The best thing you can do to ensure your ops' resilience is to choose an #OutsourcingPartner with robust #DisasterRecover and #BusinessContinuity strategies.

Here's why and how (plus tips for implementing a successful outsourcing strategy):
https://buff.ly/Zf9nscz

——————————
Open Access BPO's commitment extends beyond exceptional #CX.

Our robust information security strategy ensure the protection of your data, even in times of disaster: https://buff.ly/TVHntWT

#WeSpeakYourLanugage
#PhilippineCallCenters #DisasterPreparedness
#BusinessResilience #RiskManagement
#CrisisManagement #EmployeeSafety
Open Access BPO 37 days ago
Promoting #CallCenter agents to leadership roles is crucial for both talent development and ensuring a consistent #CustomerExperience.

Structured training programs are the bedrock for building the skills that enable these new leaders to effectively oversee their teams.

Let's discuss how to infuse these key points into a future leader's workplace persona: https://buff.ly/uD7ouM6

——————————
Partner with an #outsourcing firm that finds a way to leverage accents and multilingualism to deliver excellent #CX.

Outsource your business needs to Open Access BPO's expert team, supporting over 30 languages.

Contact us today.
Let's start planning your ops: https://buff.ly/n3TzYaF

#WeSpeakYourLanguage
Open Access BPO 38 days ago
Boosting agent #productivity and #satisfaction is a critical strategy for increasing efficiency in #CallCenters.

A positive work environment leads to more engaged employees, which in turn improves #CustomerService and retention.

A highly engaged and motivated workforce is essential for providing excellent #CustomerService and retaining top talent.

Check out these 5 tips to boost #EmployeeEngagement and productivity in #ContactCenters: https://buff.ly/ba5Mx36

——————————
See how Open Access BPO's dedication to employee training, engagement, and a diverse culture helps us deliver a superior #CustomerExperience: https://buff.ly/uTdQH3D

#WeSpeakYourLanguage
#CSat #CustomerSupport #CX
#CustomerSatisfaction #CSat
#EmployeeManagement
Open Access BPO 39 days ago
Open Access BPO is taking a big step towards a healthier workplace with a new program designed to help employees build lasting, healthy habits.

The multilingual call center's initiative focuses on holistic wellness practices that are perfectly suited for the #BPO environment, including physical fitness, nutrition, and stress management.

See how we're revolutionizing employee wellness: https://buff.ly/dXBijx5

——————————
The success of our team is our top priority, and that dedication is reflected in the results we deliver for our clients.
We believe that a happy and healthy workforce is the best foundation for a successful partnership.

Looking for an outsourcing partner that's invested in both its people and your brand? Let's talk: https://buff.ly/n3TzYaF

#WeSpeakYourLanguage
#OneForHealth #oabpoSHIFT
#IdeaHubOABPO #EmployeeWellness
#WellbeingAtWork #EmployeeEngagement
Open Access BPO 40 days ago
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗡𝗲𝘄 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲

Multilingual call center 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 has launched its largest employee wellness program, 𝗦𝗛𝗜𝗙𝗧: 𝗔𝗻 𝗢𝗔𝗕𝗣𝗢 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗠𝗼𝗱𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

The three-month program was launched July 30 at the company's Robinsons Summit Center HQ in Makati, with a live stream to its Davao and work-from-home teams. According to Senior Director Nate Martinez, SHIFT focuses on a holistic approach to fitness and nutrition to promote lasting lifestyle changes.

The initiative, which stands for 𝐒𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝐇𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝐈𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝐅𝗶𝘁𝗻𝗲𝘀𝘀 𝐓𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, aims to help employees in the business process outsourcing (BPO) industry build healthier, sustainable habits.

Company Nurse Princess Ann Louisse Pascual provided a detailed overview of the program, emphasizing its goal of long-term wellness rather than just short-term fitness goals. Nurse Supervisor Shania Semper also highlighted the importance of health and wellness within the BPO industry.

The company anticipates this investment in wellness will lead to a more productive, engaged, and healthier workforce.

This initiative is a testament to the company's commitment to building a supportive, people-first culture, with the goal of fostering improved employee well-being, morale, and overall performance.

#WeSpeakYourLanguage
#OneForHealth #WorkLifeBalance
#MentalHealthMatters #IdeaHubOABPO
#EmployeeWellness #WellbeingAtWork