The different telemarketing services in the Philippines

OABPO Blog Team Published on July 19, 2013
Telemarketing-Philippines

Telemarketing in the Philippines is among the most dominant facets of the country’s business process outsourcing (BPO) industry, often ranked next to the IT-BPO and Health Information Management (HIM) sectors. Given its prevalence in the market, it only makes sense that its terms and services are often mistaken for another. Below are the basics of telemarketing.

Telemarketing 101

Telemarketing is a blanket term used to describe a wide range of services that covers many of the country’s call center functions. Traditionally, telemarketing was used to describe a service meant to generate interest around a company’s products and services. However, it now also refers to the act of selling items over the phone.

The nature of telemarketing falls under two different categories: business-to-business (B2B) and business-to-consumer (B2C). B2B refers to transactions that take place between two businesses that could be facilitated by telemarketers, while B2C refers to transactions in which the telemarketers communicate directly with consumers on behalf of the company.

Common telemarketing services

Given the sector’s far-reaching scope, it only makes sense that the majority of its services are offered for both B2B and B2C transactions. The most common telemarketing services are as follows: Lead Generation, Lead Qualification, Appointment Setting, Telesales, and Seminar and Webinar Registration, among others. These services are widely embraced by businesses all over the Philippines as they are pivotal in leading sales personnel make informed decisions about which consumers to call. This in turn directly affects a company’s sales cycle and boosts its overall bottom line.

The Philippines: At the helm of the telemarketing industry

The Philippines is home to several renowned telemarketing agencies such as Convergys, Accenture, and Open Access BPO. These companies have their own strengths and weaknesses. Open Access, for one, offers customizable services that would best respond to a company’s business need. This guarantees that companies will get the top quality service they need without having to pay for other services they may not need.

At the end of the day, companies that wish to outsource their telemarketing needs should tap outsourcing providers that are recognized as experts in the field.

Join us on facebook
Open Access BPO 16 hours ago
Exceptional #CustomerExperience is key to building brand loyalty and driving success.
Adding value takes it to the next level.

But what does that even mean? And what can you do to make it possible?

Find out now: https://buff.ly/4cVLFyp

----------
Outsource now to give your customer the best #CX they deserve:
https://buff.ly/4d46mIe

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
Open Access BPO 18 hours ago
๐€๐ซ๐ž ๐ก๐ฎ๐ฆ๐š๐ง ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฆ๐จ๐๐ž๐ซ๐š๐ญ๐จ๐ซ๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ง๐ž๐œ๐ž๐ฌ๐ฌ๐š๐ซ๐ฒ ๐ข๐ง ๐ญ๐ก๐ž ๐ฆ๐ข๐๐ฌ๐ญ ๐จ๐Ÿ ๐š๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ-๐ฉ๐จ๐ฐ๐ž๐ซ๐ž๐ ๐๐ข๐ ๐ข๐ญ๐š๐ฅ #๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ๐Œ๐จ๐๐ž๐ซ๐š๐ญ๐ข๐จ๐ง ๐ญ๐จ๐จ๐ฅ๐ฌ.

It's humans vs algorithm in this blog post! Read all about it now: https://buff.ly/3Q733q8

----------
Outsource your content moderation and other business or knowledge process needs: https://buff.ly/3xHdhXO

#WeSpeakYourLanguage
Open Access BPO 2 days ago
#CallCenters need to build a consistent and memorable #CustomerExperience covering all channels, both digital and non-digital.

You need a high-performing #multichannel team that can successfully implement your #CustomerService strategy.

Here's how: https://buff.ly/43WMwe9

----------
Let us create the multichannel program and team for your brand: https://buff.ly/442IjFI

#WeSpeakYourLanguage
Open Access BPO 3 days ago
Logistics, technical issues, and human error can impact #CustomerExperience.

๐—ง๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฎ๐—ฑ๐—ฑ๐—ฟ๐—ฒ๐˜€๐˜€ ๐˜€๐˜‚๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐—ถ๐—บ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ๐˜๐—ฒ๐—น๐˜† ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐˜€๐—ฒ ๐Ÿฐ ๐—ฏ๐—ฎ๐˜€๐—ถ๐—ฐ ๐˜€๐˜๐—ฒ๐—ฝ๐˜€.

----------
Make a difference in your customers' lives.
We'll take the lead: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerSupport #CustomerRetention
Open Access BPO 3 days ago
Even if you've set your brand to constantly delight your customers, there are times when you have to say no to their requests.

Master the art of saying "no" with compassion.!

Here are 5 tips for letting down your customers gently without ruining their entire #BrandExperience: https://www.openaccessbpo.com/blog/customer-service-tip-5-tactics-saying-no-compassion/

----------
Choose an #outsourcing company that values #CustomerService and brand retention: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenterTips
#CustomerSatisfaction #CustomerExperience
Open Access BPO 3 days ago
Open Access BPO's CEO Benjamin Davidowitz spearheaded the recent Easter community initiative in Poblacion, Makati City: https://www.openaccessbpo.com/blog/open-access-bpo-ceo-leads-easter-community-initiative/

This annual tradition aims to provide nutritious meals to those in need while spreading joy to children with balloon giveaways. This year marks the 7th consecutive year of the initiative, made possible with the dedication of volunteers from Open Access BPO. Together, they distributed 1,000 meals and 700 balloons to the community.

----------
Learn more about our outreach programs and employee engagement activities: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#OABPOcares #CorpSocialResp
Open Access BPO