The different telemarketing services in the Philippines

The different telemarketing services in the Philippines

OABPO Blog Team Published on July 19, 2013
Telemarketing-Philippines

Telemarketing in the Philippines is among the most dominant facets of the country’s business process outsourcing (BPO) industry, often ranked next to the IT-BPO and Health Information Management (HIM) sectors. Given its prevalence in the market, it only makes sense that its terms and services are often mistaken for another. Below are the basics of telemarketing.

Telemarketing 101

Telemarketing is a blanket term used to describe a wide range of services that covers many of the country’s call center functions. Traditionally, telemarketing was used to describe a service meant to generate interest around a company’s products and services. However, it now also refers to the act of selling items over the phone.

The nature of telemarketing falls under two different categories: business-to-business (B2B) and business-to-consumer (B2C). B2B refers to transactions that take place between two businesses that could be facilitated by telemarketers, while B2C refers to transactions in which the telemarketers communicate directly with consumers on behalf of the company.

Common telemarketing services

Given the sector’s far-reaching scope, it only makes sense that the majority of its services are offered for both B2B and B2C transactions. The most common telemarketing services are as follows: Lead Generation, Lead Qualification, Appointment Setting, Telesales, and Seminar and Webinar Registration, among others. These services are widely embraced by businesses all over the Philippines as they are pivotal in leading sales personnel make informed decisions about which consumers to call. This in turn directly affects a company’s sales cycle and boosts its overall bottom line.

The Philippines: At the helm of the telemarketing industry

The Philippines is home to several renowned telemarketing agencies such as Convergys, Accenture, and Open Access BPO. These companies have their own strengths and weaknesses. Open Access, for one, offers customizable services that would best respond to a company’s business need. This guarantees that companies will get the top quality service they need without having to pay for other services they may not need.

At the end of the day, companies that wish to outsource their telemarketing needs should tap outsourcing providers that are recognized as experts in the field.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 hours ago
Call centers cannot afford data loss. However, circumstances like hardware glitches, #cyber attacks, and natural disasters can lead to this.

How do you protect the lifeline of your #CallCenter in such cases? Find out in this blog: https://zcu.io/bjPx

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Your customer service defines your business. The first step to ensuring that you do the right thing is to adapt the language that helps you deliver excellent #CustomerSupport: https://zcu.io/JRI2

#WeSpeakYourLanguage #CustServ #CallCenter
Open Access BPO
Open Access BPO3 days ago
Effective communication goes beyond simply using the same language as your consumers. That is why companies outsource their #multilingual #CallCenter: to have the ability to provide the kind of support consumers understand.

Read more on adapting the right language to build customer rapport: https://zcu.io/IMsh

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO4 days ago
Unsure of how to improve customer relationships? Check out this overview of generational preferences to understand what influences your customers' decisions and how to meet their needs: https://zcu.io/AygQ

#WeSpeakYourLanguage #CustServ #CustomerSupport
Open Access BPO
Open Access BPO1 week ago
Unexpected interruptions in your #CallCenter operations can cost customers' trust and your brand's reputation. Discover how smart #offshore redundancy can mitigate these threats: https://zcu.io/8Vtz

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Businesses need to understand what drives customer expectations to satisfy market demands. Consider these factors to build a better #CustomerHappiness strategy: https://zcu.io/NhP9

#WeSpeakYourLanguage #CustomerService