The need for content moderation

The need for content moderation

OABPO Blog Team Published on August 8, 2013
content-moderation

The growing volume of user-generated content (UGC) exposes a website to risks, consequently demanding the need for content moderation. This applies to all forms of UGCs - short and long texts, multimedia such as videos and images, and other formats such as opinion polls.

Moderating online content is particularly crucial for corporate and affiliated websites, since there is the quality of the website to be maintained. Other than that, other reasons to adapt this security measure are as follows:

Protecting a brand’s online reputation

Company websites often have designated spaces for UGCs in the form of reviews, feedback or suggestions, among others. Unfortunately, regardless of the number of positive reviews by satisfied customers, a few fraudulent ones with negative content still have the capacity to severely damage a brand’s reputation. As a result, there’s a need for relentless monitoring to ensure that UGC comes from credible, legitimated users and a brand is secured from unjustified negative publicity.

Improving revenue and sales

To put it simply, fake reviews reduce sales on consumer websites. Reviews are a major factor in the purchasing decision of tech-savvy consumers as they are shown to consult other people’s recommendation before buying. Therefore, moderating content not only helps prevent this scenario but also instills the idea that a company invests in providing great service to its pool of customers by monitoring UGC. Moreover, websites that accept banner ads may attract higher-quality brands by promoting a secured platform.

Efficient advertising strategy

Aside from creating trust among readers, consumer reviews posted on a website also form a part of a brand’s advertising strategy. An advantage is that users lend new perspective and creativity different from that in a brand’s advertising campaign. As such, it is important to screen out potentially damaging content particularly from fraudulent user accounts.

Essentially, moderation serves as a measure to prevent unwanted content from making it to the website. It is necessary for every website that aims to protect its brand reputation and attract more online users and customers.

Photo credit: photosteve101 on Flickr

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
Compared to most industries, #CallCenters are known for providing a fun and positive workplace for their employees.

But more than just making daily ops light and dynamic, the agents, the contact center, and the clients benefit from this: https://buff.ly/3UZf4i0

----------
Let's create a program hyper-customized for your brand's goals, needs, budget, and customer demands: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #EmployeeEngagement
Open Access BPO
Open Access BPO2 days ago
Making your #CallCenter agents happy boosts #productivity and elevates #CustomerExperience.
Here's how you can make their lives easier: https://buff.ly/3UQvadX

----------
It's #CSweek! Don't forget to express your appreciation to the awesome people assisting your customers. Celebrate the job they do!

Let's build you a well-engaged #outsourcing team: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #EmployeeEngagement
Open Access BPO
Open Access BPO2 days ago
It's π—–π˜‚π˜€π˜π—Όπ—Ίπ—²π—Ώ π—¦π—²π—Ώπ˜ƒπ—Άπ—°π—² π—ͺ𝗲𝗲𝗸, a weeklong celebration of the value of #CustomerSupport and the people who assist customers.

We recognize our people across Open Access BPO's international locations and celebrate them for the awesome work they do.

#WeSpeakYourLanguage
#CustomerServiceWeek
#CSWeek #CelebrateService
Open Access BPO
Open Access BPO4 days ago
#Gamification claims to lighten stressful jobs, but is this truly helpful in #TechnicalSupport?

Join us as we explore just how effectives this strategy is in the #CallCenter: https://buff.ly/3LU2M6p

----------
We build strategies that empower people and solidify brand loyalty for our partners: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#EmployeeManagement #EmployeeEngagement
#CustomerExperience
Open Access BPO
Open Access BPO6 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
β€’ staffing
β€’ training
β€’ quality assurance, and
β€’ service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO1 week ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO