The need for content moderation

The need for content moderation

August 8, 2013
content-moderation

The growing volume of user-generated content (UGC) exposes a website to risks, consequently demanding the need for content moderation. This applies to all forms of UGCs - short and long texts, multimedia such as videos and images, and other formats such as opinion polls.

Moderating online content is particularly crucial for corporate and affiliated websites, since there is the quality of the website to be maintained. Other than that, other reasons to adapt this security measure are as follows:

Protecting a brand’s online reputation

Company websites often have designated spaces for UGCs in the form of reviews, feedback or suggestions, among others. Unfortunately, regardless of the number of positive reviews by satisfied customers, a few fraudulent ones with negative content still have the capacity to severely damage a brand’s reputation. As a result, there’s a need for relentless monitoring to ensure that UGC comes from credible, legitimated users and a brand is secured from unjustified negative publicity.

Improving revenue and sales

To put it simply, fake reviews reduce sales on consumer websites. Reviews are a major factor in the purchasing decision of tech-savvy consumers as they are shown to consult other people’s recommendation before buying. Therefore, moderating content not only helps prevent this scenario but also instills the idea that a company invests in providing great service to its pool of customers by monitoring UGC. Moreover, websites that accept banner ads may attract higher-quality brands by promoting a secured platform.

Efficient advertising strategy

Aside from creating trust among readers, consumer reviews posted on a website also form a part of a brand’s advertising strategy. An advantage is that users lend new perspective and creativity different from that in a brand’s advertising campaign. As such, it is important to screen out potentially damaging content particularly from fraudulent user accounts.

Essentially, moderation serves as a measure to prevent unwanted content from making it to the website. It is necessary for every website that aims to protect its brand reputation and attract more online users and customers.

Photo credit: photosteve101 on Flickr

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
The key to a successful product launch is understanding your customers' needs. Exceed #CustomerExpectations with these five #CX strategies: https://zcu.io/eHgQ

#WeSpeakYourLanguage #CustomerInsights #CustomerService
Open Access BPO
Open Access BPO3 days ago
Planning to set up your own team of #CallCenter agents? Get familiar with these 5 key #hiring strategies before outsourcing your business needs to a #BPO company: https://zcu.io/FHNE

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO6 days ago
How can you cultivate #inclusivity in a diverse workplace—or any workplace, for that matter? Listen, then learn.

When we practice active open-mindedness, we can find common ground despite our differing cultures, languages, ages, races, genders and abilities. We learn to overcome the unconscious bias often deep-rooted in our values and transform these differences into strengths.

#WeSpeakYourLanguage #OACelebratesDiversity #GlobalDiversityAwarenessMonth
Open Access BPO
Open Access BPO1 week ago
User-generated content may provide marketing opportunities, but they can also affect your #brand reputation. Amp up your #ContentMarketing strategy while ensuring those content submissions comply to ownership policies with an expert #ContentModeration team: https://zcu.io/5Arf

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Looking for a #ContentModeration solutions provider? Check out these different moderation options before tapping an expert to manage your website or community forum: https://zcu.io/rIx0

#WeSpeakYourLanguage #Outsourcing
Open Access BPO
Open Access BPO1 week ago
A Microsoft study revealed that 21% of customers hate having to contact brands over and over regarding the same concern. Follow these 8 #CustomerService tips to reduce repeat complaints! https://zcu.io/dGT5

#WeSpeakYourLanguage #CustomerSatisfaction #CustServ