Timing your marketing emails to boost conversion

Faith Ocampo Published on January 26, 2016

alarm-clock-with-post-it-note-letter-envelope-drawn

Triggered emails have high open rates and are great tools to boost conversion. But first, you have to hit the perfect timing.

Are your customers not opening your emails? There could be many reasons why, including poorly written subject heads and inappropriate timing. However, irrelevance may be the main culprit behind the continuously plummeting performance of your email campaign.

Triggered emails is a great way to break this cycle, as they allow you to deliver the right message to your customers at the best possible time. Simply put, triggered emails are messages sent to your intended recipients as a response to their previous actions. By keeping your messages closely tied to the customer journey, you ll be able to craft emails that customers will find relevant, timely, and useful.

Timing is as important as content in an email marketing outreach. Emails can make a huge difference in customers behavior as they can facilitate a buyer s smooth transition from one conversion phase to another. Needless to say, a good email may be the only thing that stands in the way of a purchase.

red-alarm-clock-on-yellowing-letter-envelope

Depending on your ecommerce style, you may identify unique scenarios where triggered emails can play a big role. However, you can start with this basic guide.

Before the purchase

In this phase, you ll reach out to different segments of your target market, including returning customers and new website visitors. Unless you ve recently made changes, there s a good chance your previous customers are already familiar about how your website works. In this case, it s a good idea to inform them of the latest updates via email as soon as possible.

For new customers, however, your email marketing campaign starts with a triggered welcome email. You can send one right after they sign up for an account, and it s important to do so. The welcome email sets the tone of your relationship and gives customers a preview of what they can expect from the brand.

During this phase, it s also important to re-connect with customers who leave your ecommerce platform without buying anything. Through triggered emails, you can save abandoned shopping carts and encourage customers to view more of your products.

After the purchase

After customers click the “check out” button, what s next?

You can send them a confirmation email containing the important transaction details that would help them track their orders. Most customers wait for this email, as this assures them that their purchases are being duly processed. It s also a way to provide them a quick way to get back in touch with your customer service team if they ever have queries or concerns.

During this phase, you also shouldn t forget to thank your customers for trusting your brand. In the same email, you can recommend other items they might be interested in. You can introduce bounce-back promos offered for a limited time frame, or exclusive shopping deals. Remember that getting your customers to come back for a second purchase can trigger successive transactions in the future.

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
Join us on facebook
Open Access BPO 3 days ago
Stress is common among #CallCenter agents.
But night shift agents experience twice the amount of stress because their work schedule disrupts their normal sleeping pattern.

Here's what you can do to help your night shift agents: https://buff.ly/3P1qkt3

----------
We foster a culture of employee care, with opportunities to grow and thrive: https://buff.ly/3P0nT9Q

#WeSpeakYourLanguage
#CallCenterManagement #EmployeeManagement
Open Access BPO 3 days ago
Brands occasionally opt for #crowdsourcing to manage their #ContentModeration needs, covering everything from #SocialMedia content to customer reviews.

Sadly, trusting user-generated filters can be risky, affecting your:
Brand reputation
Customer experience

Learn about the risks and real-world examples of brands that faced challenges due to inadequate moderation: https://buff.ly/3SYvNSA

----------
Outsource your brand's content moderation needs to a trusted #BPO empowered by multilingual expert: https://buff.ly/3SYvPKc

#WeSpeakYourLanguage
#ReputationManagement #CX
#CustomerExperience #BrandProtection
Open Access BPO 4 days ago
𝗕𝗿𝗮𝗻𝗱𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, & 𝘁𝗲𝗰𝗵 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

Their goal is twofold:
• to please customers and retain them; and
• to differentiate themselves from competitors.

However, even with the right strategies, one customer service blunders can quickly turn a customer's experience sour.

Here are the #CX mistakes that can ruin your efforts: https://buff.ly/3T9AN8c

----------
Let's give your consumers the #CustomerExperience they'll be talking about for years: https://buff.ly/42TUVhR

#WeSpeakYourLanguage
#CustomerService #CallCenters
#MultichannelCallCenter
Open Access BPO 4 days ago
To deliver great #CustomerExperience, you need a team of passionate employees.
But if your #CallCenter agents are suffering from 𝗽𝗼𝗼𝗿 𝘁𝗲𝗮𝗺 𝗱𝘆𝗻𝗮𝗺𝗶𝗰𝘀 and 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸, it's time for you to step in.

To heighten #EmployeeEngagement in the #ContactCenter, consider these coaching strategies: https://buff.ly/48pvHJr

----------
For quality #outsourcing frontlined by diligent, skilled experts: https://buff.ly/48uy4dJ

#WeSpeakYourLanguage
#Customerervice #EmployeeManagement
#CX #CallCenterTraining #OutsourcingCX
#CustomerService #CallCenters #CSat
#CustomerCentric #HappyCustomer #productivity
Open Access BPO 4 days ago
𝗪𝗲'𝗿𝗲 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲'𝘀 𝗹𝗶𝘃𝗲𝘀.

Open Access BPO improves customer, user, and digital experiences, to help you create meaningful connections with your global market.

We provide a broad range of outsourcing solutions including customer experience, content management, back office solutions, and knowledge process support. Our multicultural experts deliver these 24/7 services in over 30 languages from our six sites across Asia and the United States.

Contact us today:
www.OpenAccessBPO.com
+1.888.888.1519

- - - - - - - - - - - - - - - - - - - -
#WeSpeakYourLanguage
Open Access BPO 5 days ago
Call center agents have certain qualities that may be overlooked by team leaders.
Many of those are just as important in empowering them to ensure #CustomerSuccess as effective #CX reps.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗯𝘂𝘁 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 #𝗪𝗼𝘄𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 #𝗕𝗿𝗮𝗻𝗱𝗟𝗼𝘆𝗮𝗹𝘁𝘆: https://buff.ly/3Tcdtqf

----------
Our recruitment, training, and quality assurance best practices have helped transform our partners' #BrandExperience.

Contact us right now for heightened #CustomerExperience that sets your brand apart:
https://buff.ly/3uWmydr

#WeSpeakYourLanguage
#CustomerExperience #CSat
#OutsourcingCX #CustomerService #CallCenters
#CustomerCentric #HappyCustomer
Open Access BPO