What to plan when developing a mobile app

What to plan when developing a mobile app

Faith Ocampo Published on December 18, 2015

man-in-glasses-using-smartphone
If someone asks you if they should build a website for their business, I m sure you d respond with a resounding “Of course!” without even thinking about it for a second. But if someone solicits your advice on whether they should start developing a mobile app, you ll probably take a step back and recite a long list of pros and cons.

Entrepreneurs hesitate more about mobile app development compared with putting up a website primarily because they, particularly the not-so-tech-savvy ones, think that their websites can deliver all the mobile marketing features that customers expect from today s brands.

But having a Google-certified mobile-friendly website isn t all there is to mobile marketing. Apps can do so much for your business that websites cannot.

Why develop a mobile app

smartphone-over-tablet-with-apps-flowing-out-of-it

Apps for business function by bundling together a number of mobile marketing features. They make digital marketing to your target customers easy by allowing you to serve location-specific content to customers, collect market information in one place, and build loyalty around your brand in the long term.

Another good thing about launching your own app is that it works not only to your advantage but to your customers as well. Nowadays, consumers are so in love with their phones and they ll be delighted if you can feed them information and other useful services at the speed of their fingertips.

The catch, however, is that mobile app development isn t an easy process. You need to brainstorm and make a solid plan before giving it a go. Here are the four main things you need to plan before you start building your mobile app.

miniature-people-tractor-building-smartphone-app-cogs

1. What will your app contain?

Apps for business are different from entertainment or social networking apps, although it s possible to combine elements of the two to create one that resonates with your company branding. Essentially, you have to figure out where your content will be coming from and who will be creating them. Remember that every piece of information appearing on your app must be fresh, up-to-date, and relevant to your customers.

2. Who will develop and design your app?

It s often hard to find the right professionals to develop your app because they must have the right mix of creativity and technical skills. Is your existing team of programmers and developers up for the task, or do you need to look for new talent elsewhere? And while you re trying to figure out the manpower aspect, also calculate how much the whole process would cost.

puzzle-pieces-forming-on-smartphone-screen

3. What s your SEO strategy?

Throughout the year, Google made some mobile search changes, which collectively reshaped the way brands do mobile marketing. Mobile apps are now discoverable through Google s search option, so your search engine optimization (SEO) strategy must be able to spotlight your mobile app once customers go looking for it.

4. What do your customers want?

A clear view of what customers are expecting from your app will be your roadmap in the development process. If your app falls below your customers standards or fails to satisfy their needs, everything invested will be for nothing. Listen to your customers insights because your mobile success depends entirely on them.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.
JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO2 days ago
#Gamification claims to lighten stressful jobs, but is this truly helpful in #TechnicalSupport?

Join us as we explore just how effectives this strategy is in the #CallCenter: https://buff.ly/3LU2M6p

----------
We build strategies that empower people and solidify brand loyalty for our partners: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CustomerService
#EmployeeManagement #EmployeeEngagement
#CustomerExperience
Open Access BPO
Open Access BPO4 days ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO5 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO1 week ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO2 weeks ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO