Which video distribution platform should you use?

Which video distribution platform should you use?

Faith Ocampo Published on January 22, 2016

director-with-video-camera-assistant-holding-clapper

If a picture is worth a thousand words, a video must be worth millions—and that s why it s a powerful marketing tool.

Using videos as part of your digital marketing strategy is a given, especially now that online viewing becomes more popular year after year. Two years from now, 79% of the consumer internet traffic will be coming from the play button. It s clear that videos are taking over the entire web, and several platforms have mushroomed to balance out this demand.

girl-holding-video-clapper

Thus, with plenty of hosting sites and social media channels that brands can use, coming up with a video distribution strategy can be an overwhelming task. You want to reach as many people as you can but at the same time, your video outreach must support your marketing goals.
To guide you in this process, here are things you should consider while planning your video distribution strategy.

1. On-site or YouTube?

man-holding-out-glowing-laptop-with-social-media-icons

So where should you put the video? You can either host it on your website, or you can post it on YouTube or Vimeo. Both options have their pros and cons.

For instance, using a hosting service on your site may limit your video s reach, and that s mainly why most marketers avoid doing this. However, you can make up for this by optimizing the video s landing page or creating a playlist of all your previous videos to convince viewers to stick around. Both techniques will let you point the audience to further actions such as signing up for your updates or grabbing your latest promo. Besides, on your website, the viewer is free from distractions not related to your brand, and that s another good advantage if your goal is lead generation.

Uploading your video on YouTube or Vimeo, on the other hand, will instantly allow you to reach more people. If your clip gains enough attention, it can go viral quickly and that’s great for raising brand awareness.

 

2. Which social channel should you use?

video-camera-clapper-film-bursting-out-of-laptop-surrounded-by-social-media-icons

Don’t worry, you’re not the only one who’s confused about which social media site really performs best when it comes to digital marketing. There are thousands of studies and surveys with conflicting results regarding customers most preferred social channel.

As a general rule, you have to be where your customers are. In most cases, this could either be Facebook or Twitter. Both of them now support videos embedded in status updates. They also play your videos automatically as a user scrolls, but it s something that you should be careful about. Autoplays can mess with the real view counts, and it ll be impossible to distinguish between those who were just scrolling by and those who actually watched the clip. Thus, if your video playbacks on either site are paid, you can end up paying for actually valueless views.

 

3. Should you send videos through email?

blue-folder-containing-video-player

You may be hesitating to launch an email campaign to boost your video marketing strategy, as social networking sites have become tremendously popular in the past few years. However, sending your target customers an email will allow you to connect with them instantly—something that no social channel can guarantee. Plus, using videos instead of long texts on your emails can provide customers a more immersive and interactive experience.

 

Faith is a digital media enthusiast aiming to become an active part of the tech world by sharing her insights. She likes to blog about everything digimarketing, technology, and social media.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO8 hours ago
Your customer service defines your business. The first step to ensuring that you do the right thing is to adapt the language that helps you deliver excellent #CustomerSupport: https://zcu.io/JRI2

#WeSpeakYourLanguage #CustServ #CallCenter
Open Access BPO
Open Access BPO2 days ago
Effective communication goes beyond simply using the same language as your consumers. That is why companies outsource their #multilingual #CallCenter: to have the ability to provide the kind of support consumers understand.

Read more on adapting the right language to build customer rapport: https://zcu.io/IMsh

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO3 days ago
Unsure of how to improve customer relationships? Check out this overview of generational preferences to understand what influences your customers' decisions and how to meet their needs: https://zcu.io/AygQ

#WeSpeakYourLanguage #CustServ #CustomerSupport
Open Access BPO
Open Access BPO6 days ago
Unexpected interruptions in your #CallCenter operations can cost customers' trust and your brand's reputation. Discover how smart #offshore redundancy can mitigate these threats: https://zcu.io/8Vtz

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Businesses need to understand what drives customer expectations to satisfy market demands. Consider these factors to build a better #CustomerHappiness strategy: https://zcu.io/NhP9

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO1 week ago
Successful #CustomerService training programs help agents provide support consistent with the client's goals and values. At Open Access BPO, we look out for these mistakes to optimize our #training programs and ensure #EmployeeGrowth: https://zcu.io/zsfK

#WeSpeakYourLanguage