Why customer service automation needs human analysis

OABPO Blog Team Published on August 11, 2014

Why customer service automation needs human analysis- Open Access BPO
Businesses today leverage on the ubiquity that the Internet, particularly social media, has given to everyone who uses it. With web-based tools in place, companies give the public convenient, ceaselessly accessible ways of contacting them no matter where they are in the world and regardless of distance and lingual differences.

Among the industries that benefit from our present technological advancements, customer service outsourcing is where the multi-channeling or omni-channeling trend is most actively practiced. Business process outsourcing (BPO) firms nowadays include social media, email, and live chat services to run alongside call center solutions. But more than the aim of stationing a point of contact where your market concentrates, BPOs use social media to listen, watch, and measure your brand’s reception in your target demographic.

Why customer service automation needs human analysis- Open Access BPO- Team analyzing

Your customers’ blogs, statuses, tweets, and any post on the web are crawled by search engines such as Google and Bing, and documented to be used as basis for your company’s reputation and authority. While tracking and storage processes are done electronically, there are companies that rely on automation tools even for their analysis—a move that can render the collected data useless.

Automation can only take you so far

Customer service automation on social media can undeniably give you accurate and seamless reports on keyword frequency and volume, but that’s only as far as it can go. You can never interpret data without the conscious judgment of the human mind. Until every bit of information is analyzed by a real customer service team, it will remain as mere data and not actionable market insights. Furthermore, automation tools have limitations in these areas that, fortunately, live agents can patch up.

Why customer service automation needs human analysis- Open Access BPO- Team analyzing_

•     Customer sentiment

Automated tools analyze social media comments and rely on keywords or word patterns to determine whether tweets and Facebook posts are positive or negative. However, these tools don’t detect context clues and figures of speech the way humans do. For example, a customer may explain a problem with his new phone line subscription. The software, detecting positive speech patterns like “Awesome service,” may categorize the comment as a positive one when it is in fact a complaint laced with sarcasm.

•     Feedback segregation

Automation tools may similarly segregate feedback according to certain categories, such as billing, subscription, and general account assistance. While the segregating tool may accurately group the comments under the right type, the interpretation of the messages should still be done by people. Feedback is not always a pure testimonial on the service the customers received; most of the time, it’s accompanied by suggestions and complaints that you should hear. If you rely entirely on automation, your company may lose a valuable basis for improvement.

Pulsing your market does start by collecting feedback and monitoring your customers’ online activities. Getting insight, on the other hand, starts only after the data collection phase. Feedback and insight are two different things, and the difference lies in who interprets and analyzes the gathered information.

Join us on facebook
Open Access BPO 4 days ago
With multilingual support comes multiple business growth opportunities.
The best way to get aboard the globalization train is to partner with a multilingual #CallCenter: https://buff.ly/3VLIouJ

----------
Open Access BPO's services support over 30 languages and 24/7 coverage for global business.

Contact us today: https://buff.ly/3VLG2fp

#WeSpeakYourLanguage
#MultilingualCallCenter
Open Access BPO 4 days ago
𝗦𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗰𝗲𝗻𝘁𝗲𝗿!

Every interaction in #CustomerService matters! From tiny details to grand gestures, your #CallCenter agents can make a difference.

We've compiled 10 easy-to-implement gestures to strengthen customer relationships: https://buff.ly/4exoUSi

----------
Want to elevate your #CustomerExperience even further?

Outsource to Open Access BPO, your trusted 24/7 multilingual partner!
𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐨𝐝𝐚𝐲: https://buff.ly/3VM9hin

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO 4 days ago
𝗦𝗺𝗮𝗹𝗹 𝗴𝗲𝘀𝘁𝘂𝗿𝗲𝘀, 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗰𝗲𝗻𝘁𝗲𝗿!

Every interaction in #CustomerService matters! From tiny details to grand gestures, your #CallCenter agents can make a difference.

We've compiled 10 easy-to-implement gestures to strengthen customer relationships: https://buff.ly/3z9tfe0

----------
Want to elevate your #CustomerExperience even further?

Outsource to Open Access BPO, your trusted 24/7 multilingual partner!
𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐨𝐝𝐚𝐲: https://buff.ly/4b9srmE

#WeSpeakYourLanguage
#outsourcing #CX #CSat
#CustomerSatisfaction
Open Access BPO 5 days ago
𝗙𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼 𝗻𝘂𝗿𝘁𝘂𝗿𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗶𝘀 𝗮 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗺𝗶𝘀𝘀𝘁𝗲𝗽 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.

Focusing solely on acquiring new customers can lead to missed sales opportunities from your established base.

Here are the 4 types of high-value customers (and some tips to help you cultivate better relationships with them): https://buff.ly/4bcP8q2

----------
Language barriers costing you customers?
Elevate your #CustomerExperience with 24/7 multilingual support.

Let's set up yours today. Contact us now: https://buff.ly/3KPukKu

#WeSpeakYourLanguage
#CustomerService #CX
#CSat #CustomerSupport
#CustomerSatisfaction
Open Access BPO 5 days ago
Customers trust agents who sound confident, knowledgeable, and clear.

Empower your #CustomerExperience team to deliver exceptional service by AVOIDING these overused expressions: https://buff.ly/3XrJ9KH

----------
For exceptional #CustomerSupport delivered by a trusted #CX expert, contact us today: https://buff.ly/3Vpu4Hb

#WeSpeakYourLanguage
#CustomerService #CSAT
#outsourcing #CustomerSatisfaction
Open Access BPO 6 days ago
While #CustomerExperience is often a top priority, employee satisfaction can sometimes be overlooked.

However, happy employees are essential for delivering exceptional service and building #CustomerLoyalty.

Ready to unlock the power of employee satisfaction for your business? Get started with our blog post: https://buff.ly/3VEBUxV

----------
An empowered workforce leads to revolutionary #CustomerSupport.
Outsource to us now and let our team upgrade your #CX: https://buff.ly/3KHestt

#WeSpeakYourLanguage
#EmployeeManagement #EmployeeEngagement
#CompanyCulture #WorkLifeBalance
#EmployeeExperience
Open Access BPO