Why sales and marketing should be aligned

Why sales and marketing should be aligned

OABPO Blog Team Published on May 16, 2014

sales-and-marketing-team-meeting
Open Access BPO understands the need to align marketing activities with sales strategies. Here, we’ll explain why the two units must work as one.

Sales and marketing, although both aim to increase revenues, are two different activities. They have different goals, processes, and roles that propel a business to success if aligned properly. Once united, they can work on the same objective of improving sales productivity and the growth of the company.

The differences

sales-and-marketing-team-thumbs-up

Marketing goals are often long-term, while the sales department moves at a faster pace. Basically, marketers reach and persuade potential clients, while salespeople process the purchase, agreement, or contract with the consumer.

As brand recognition and lead generation are some of the common marketing roles, marketers base most of their actions on audience-centric metrics. Marketing campaigns take time because they mostly aim to build client relationships, which require full understanding of the market’s current needs and addressing those in the future.

On the other hand, the sales unit has quarterly, monthly, or even daily goals to meet. Since the main focus of salespeople is to fulfill sales, they try to sell at the soonest time to the most number of people they can sell to. They tend to use a more personal, one-to-one approach to match the promoted product with the individual buyer’s needs.

Why marketing and sales must work as one

While both marketing and sales are essential to the success of your business, each of them cannot function without the other. Without marketing, sales would not have selling prospects. Without good sales strategies, the marketers’ effort to build the brand might go to waste.
Marketing efforts drives leads to sales. Efficient marketers transform a prospect into a qualified lead by determining consumer needs and by presenting the brand as the answer to those needs. The efforts are deemed successful if the target audience has built a positive impression on the product or if the promotion generates interest. When this level is reached, it is therefore easier for the sales unit to close sales and bring in profit.

Strategically combining the efforts of the salespeople and marketers can guarantee any organization success. But what is the most crucial step in attaining unity and alignment between the two business pillars? Find the answer in our follow-up post where we’ll share some tips for aligning marketing and sales.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your staffing, training, quality assurance, and service/people management.

They're more diagnostic than curative: https://buff.ly/42DcwtH

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
You can think of #ContentModeration as the police guarding your online presence, be it on your website or #SocialMedia pages.
𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲 𝘄𝗲𝗯 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Find out by reading our blog: https://buff.ly/3ngOFjg

----------
Entrust your content moderation needs only to a trusted expert: https://buff.ly/40aOVin

#WeSpeakYourLanguage
#SocialMediaModeration
Open Access BPO
Open Access BPO2 days ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3JXTZkw

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO
Open Access BPO3 days ago
𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗵𝗲𝗮𝘃𝗶𝗹𝘆 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 #𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
Hire the right #CustomerSupport specialists and you can ensure excellent #CSAT.
Neglect #recruitment, and you risk losing your customers' trust.

• 𝐇𝐨𝐰 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐇𝐢𝐫𝐞𝐬 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞𝐬
https://buff.ly/3ZbMj2y

• 𝟓 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐅𝐢𝐧𝐝 𝐆𝐫𝐞𝐚𝐭 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫 𝐀𝐠𝐞𝐧𝐭𝐬
https://buff.ly/3na1uvR

• 𝐆𝐞𝐧 𝐙: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐖𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞 𝐀𝐰𝐚𝐤𝐞𝐧𝐬 𝐟𝐨𝐫 𝐁𝐏𝐎𝐬 𝐚𝐧𝐝 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐞𝐫𝐬
https://buff.ly/3Z9Rq3j

• 𝐇𝐨𝐰 𝐎𝐩𝐞𝐧 𝐀𝐜𝐜𝐞𝐬𝐬 𝐁𝐏𝐎 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐈𝐭𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬
https://buff.ly/3Z6tWfm

----------
Let us build your #CustomerService team and give your customers an unforgetable CX today: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO3 days ago
𝗔𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝗲𝗮𝗻𝘀 𝗴𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗮 𝗺𝗶𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀.
And the first step in providing value-added #CustomerSupport is knowing what's important to them.

Here are 5 ways you can make #CustomerExperience services extra special for both old and new customers: https://buff.ly/3LDfBnG

----------
Outsource now to give your customer the best brand experience possible: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CX #CustomerService
Open Access BPO
Open Access BPO3 days ago
To consumers, technical support agents play the role of digital first responders, saving the day when users encounter tricky technical problems on the device or software they're using.

Provide excellent #CustomerExperience and improve customer relationships by hiring #TechSupport Agents with these competencies: https://buff.ly/40nMUPJ

----------
Our stringent hiring & training practices ensure high quality #CustomerService for our customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #CallCenter #TechSupport
Open Access BPO