Why sales and marketing should be aligned

Why sales and marketing should be aligned

OABPO Blog Team Published on May 16, 2014

sales-and-marketing-team-meeting
Open Access BPO understands the need to align marketing activities with sales strategies. Here, we’ll explain why the two units must work as one.

Sales and marketing, although both aim to increase revenues, are two different activities. They have different goals, processes, and roles that propel a business to success if aligned properly. Once united, they can work on the same objective of improving sales productivity and the growth of the company.

The differences

sales-and-marketing-team-thumbs-up

Marketing goals are often long-term, while the sales department moves at a faster pace. Basically, marketers reach and persuade potential clients, while salespeople process the purchase, agreement, or contract with the consumer.

As brand recognition and lead generation are some of the common marketing roles, marketers base most of their actions on audience-centric metrics. Marketing campaigns take time because they mostly aim to build client relationships, which require full understanding of the market’s current needs and addressing those in the future.

On the other hand, the sales unit has quarterly, monthly, or even daily goals to meet. Since the main focus of salespeople is to fulfill sales, they try to sell at the soonest time to the most number of people they can sell to. They tend to use a more personal, one-to-one approach to match the promoted product with the individual buyer’s needs.

Why marketing and sales must work as one

While both marketing and sales are essential to the success of your business, each of them cannot function without the other. Without marketing, sales would not have selling prospects. Without good sales strategies, the marketers’ effort to build the brand might go to waste.
Marketing efforts drives leads to sales. Efficient marketers transform a prospect into a qualified lead by determining consumer needs and by presenting the brand as the answer to those needs. The efforts are deemed successful if the target audience has built a positive impression on the product or if the promotion generates interest. When this level is reached, it is therefore easier for the sales unit to close sales and bring in profit.

Strategically combining the efforts of the salespeople and marketers can guarantee any organization success. But what is the most crucial step in attaining unity and alignment between the two business pillars? Find the answer in our follow-up post where we’ll share some tips for aligning marketing and sales.

Leave a Reply

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 hour ago
Here are five ways to help your business gain a deeper understanding of your customers' needs:
✔️ Put yourself in their shoes
✔️ Conduct customer research
✔️ Gather #CustomerFeedback
✔️ Go to social media
✔️ Maximize your #CRM system

Read more: https://buff.ly/2TAVDRN

#WeSpeakYourLanguage #CustomerService
Open Access BPO
Open Access BPO11 hours ago
What began as a humble telemarketing startup in 2006 has grown into a full-suite multilingual outsourcing provider.

Get to know Open Access BPO more: https://buff.ly/3BJXBk9

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
#CustomerExperience plays a vital role in strengthening on-demand #Gig Economy. In this case study, Open Access BPO discussed how our #outsourcing experience provides leverage for a top Gig Economy platform.

Get the FREE resource today: https://buff.ly/3kSWJUb

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 day ago
Grow your business while providing fast and secure support for your customers.

Get started with Open Access BPO's customizable #CallCenter solutions for businesses of any size: https://buff.ly/3zBqL2S

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO4 days ago
Partnering with a reliable vendor ensures the success of your #outsourcing deal.

See how Open Access BPO's exclusive market analysis on the fast-growing #gig economy can help increase your bottom line in 2021. Download our FREE resource now: https://buff.ly/3eOH5FD

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO5 days ago
How you deliver #CustomerService determines your brand equity. Here's a seven-step approach to collecting and sharing #CX stories to strengthen your brand value: https://buff.ly/3iGpMYG

#WeSpeakYourLanguage
Do NOT follow this link or you will be banned from the site!