Why sales and marketing should be aligned

Why sales and marketing should be aligned

OABPO Blog Team Published on May 16, 2014

sales-and-marketing-team-meeting
Open Access BPO understands the need to align marketing activities with sales strategies. Here, we’ll explain why the two units must work as one.

Sales and marketing, although both aim to increase revenues, are two different activities. They have different goals, processes, and roles that propel a business to success if aligned properly. Once united, they can work on the same objective of improving sales productivity and the growth of the company.

The differences

sales-and-marketing-team-thumbs-up

Marketing goals are often long-term, while the sales department moves at a faster pace. Basically, marketers reach and persuade potential clients, while salespeople process the purchase, agreement, or contract with the consumer.

As brand recognition and lead generation are some of the common marketing roles, marketers base most of their actions on audience-centric metrics. Marketing campaigns take time because they mostly aim to build client relationships, which require full understanding of the market’s current needs and addressing those in the future.

On the other hand, the sales unit has quarterly, monthly, or even daily goals to meet. Since the main focus of salespeople is to fulfill sales, they try to sell at the soonest time to the most number of people they can sell to. They tend to use a more personal, one-to-one approach to match the promoted product with the individual buyer’s needs.

Why marketing and sales must work as one

While both marketing and sales are essential to the success of your business, each of them cannot function without the other. Without marketing, sales would not have selling prospects. Without good sales strategies, the marketers’ effort to build the brand might go to waste.
Marketing efforts drives leads to sales. Efficient marketers transform a prospect into a qualified lead by determining consumer needs and by presenting the brand as the answer to those needs. The efforts are deemed successful if the target audience has built a positive impression on the product or if the promotion generates interest. When this level is reached, it is therefore easier for the sales unit to close sales and bring in profit.

Strategically combining the efforts of the salespeople and marketers can guarantee any organization success. But what is the most crucial step in attaining unity and alignment between the two business pillars? Find the answer in our follow-up post where we’ll share some tips for aligning marketing and sales.

JOIN US ON FACEBOOK
Open Access BPO
Open Access BPO1 day ago
#CustomerService metrics indicate the level of service your brand is capable of providing.
They can also reveal just how effective your strategies are, including your
• staffing
• training
• quality assurance, and
• service/people management.

Metrics are more diagnostic than curative: https://buff.ly/3RiolyQ

----------
Make dismal #CustomerService a thing of the past when you outsource your #CustomerSupport needs: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CallCenterOutsourcing #CallCenters
#CustomerExperience
Open Access BPO
Open Access BPO2 days ago
Customers appreciate brands with #eCommerce websites that have #LiveChatSupport because of its convenience, speed, and humanized interaction.
You need to optimize these 4 features to make your #ChatSupport exceptional: https://buff.ly/3fhVflL

----------
Upgrade #CustomerExperience with our 24/7 multichannel #CustomerSupport solutions: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerService #eCommerce
Open Access BPO
Open Access BPO6 days ago
#Repost | Team Allied Services and You:
𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 is once again supporting #RyansRun during the TCS New York City Marathon this November.

Ryan's Run is a nonprofit organization and NYC Marathon Charity Partner. This #sponsorship supports #charity healthcare system Allied Services and their goal to improve the lives of people with disabilities, life-changing injuries, and chronic illnesses.

Photo shows Open Access BPO CEO Ben Davidowitz presenting the multilingual #CallCenter's donation to Allied Services' Jim Brogna and Steve Davidowitz.

----------
Open Access BPO is a multilingual call center with locations in both the Philippines and the United States. The company’s Chief Operating Officer, Ben Davidowitz, grew up in Kingston, PA. His brother, Steve, has been part of the charity campaign since its inception in 2010, and will be running the TCS New York City Marathon once again this year as part of Team Allied Services and You. He will be joined by an Open Access BPO employee.

Thank you @openaccessbpo

#openaccessbpo #teamalliedservicesandyou #pinoyrunner
#tcsnycmarathon #partnership #support #WeSpeakYourLanguage
#NYCMarathon2022
Open Access BPO
Open Access BPO1 week ago
Open Access BPO, in partnership with the Philippine Red Cross, is holding a #BloodDonation drive on September 28.

Employees who haven't signed up as #BloodDonors may do so by filling out this form: https://buff.ly/3dvNyI6

𝗦𝗮𝘃𝗲 𝗮 𝗟𝗶𝗳𝗲 𝗕𝗹𝗼𝗼𝗱 𝗗𝗿𝗶𝘃𝗲 𝟮𝟬𝟮𝟮
September 28 | 10:00 AM - 3:00 PM PST
Open Access BPO Makati, Glorietta 2 site lobby

#WeSpeakYourLanguage
#DonateBlood
Open Access BPO
Open Access BPO1 week ago
#Gamification works to create healthy competition and camaraderie among your #CallCenter agents while ensuring productivity and high quality support for your customers.

But it only works if done right. Here are several tips you can use to gamify your contact center: https://buff.ly/3dvR6Kt

----------
Ensure high quality support for your customers: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
Open Access BPO
Open Access BPO1 week ago
Having a branded #CustomerService strategy sets your business apart from others, helping grow your customers base and enhancing #CustomerExperience.
Here's how you can develop a branded customer service strategy: https://buff.ly/3Smzv6A

----------
Outsource #CustomerDelight without losing your #BrandIdentity: OpenAccessBPO.com/get-started

#WeSpeakYourLanguage
#CustomerSupport #branding
Open Access BPO