Why voice support still dominates the customer service trade

OABPO Blog Team Published on August 27, 2014

Why voice support still dominates the customer service trade- Open Access BPO-__-
The Internet age and mobile revolution have made way for web-based tools to invade the customer service trade. Today, we can use email, live chat, and even social media to contact businesses, but despite their prevalence, contact center solutions remain to be the most dominant approach most companies use to stay connected with their customers.

Why voice support still dominates the customer service trade- Open Access BPO-

The public has a vast selection of customer service tools to choose from, with each providing round-the-clock accessibility convenience, and its own brand of even innovative functions that the phone cannot offer.

On email, people have great control over their time, making it easy for them to understand text instructions and saving them for future reference, while live chat gives instant answers without putting the customer through complicated menus and long waiting periods. Social networks, on the other hand, give the best of both worlds, offering email s save-for-later capacity and instant messaging s promptness.

Web-based tools are indeed superior than the phone in many ways, but why do people still have a preference for voice services when it comes to settling concerns and doing business with brands? It s because of the better connection and customer experience that they could only get through real conversations.

Voice matters

Excellent service lies mainly on connection. But connection doesn t necessarily depend on the tools being used to deliver the service. You may be using the most high-end communication technologies, but in the end, it is still the agent who makes a connection with your customers; the equipment is only there for the smooth experience, which the public associates with clear lines and fast processes.

On the customers end, hearing a voice representing your company s name means that they are valued. Having a real person to answer calls gives the assurance that you acknowledge their effort to connect and do business with you.

Digital limitations

Why voice support still dominates the customer service trade- Open Access BPO-_

You may argue: Web-based tools also let your users, audience, or consumers connect with you. True, but that connection is limited.

There are many ways to give your brand a face, personality, and voice online. It is even a winning practice to write responses in a tone that displays the image that your brand wants to uphold. However, that s only as far as it can go. In social media where interactions are bound by character counts and file/posting formats, conversations are often downgraded to mere exchanges of text. Answers and solutions are usually delivered in a straightforward manner, taking away empathy and care that customers always look for when contacting businesses.

While conciseness is also encouraged in phone-based customer service, representatives are still able to exude empathy through the tone of their voice. Furthermore, exchanges on the phone are made real-time, whereas those made online are often interrupted by necessary delays. Through conversations, agents can listen for cues and clues on customer needs before even callers put those demands into words.

Finals Thoughts

Email, live chat, and social media are still effective customer service channels despite people s favor for voice-based service. Customers usually turn to Web-based tools for the convenience, but if they want customer care in its true essence, there are other channels where they can feel a real person assisting them.

Join us on facebook
Open Access BPO 3 days ago
Open Access BPO Taipei celebrated a decade of growth and success with a party event at the ILLUME Taipei Hotel.

The evening showcased our strong company culture, with games, delicious food, and a festive atmosphere.
We're proud of our team and excited for what the future holds!

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO
Open Access BPO 3 days ago
𝗗𝗿𝗼𝗽 𝗜𝘁 𝗟𝗶𝗸𝗲 𝗜𝘁'𝘀 𝗛𝗼𝘁: 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗪𝗲𝗶𝗴𝗵𝘁 𝗟𝗼𝘀𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗖𝗿𝗼𝘄𝗻𝘀 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀

The Open Access BPO's weight loss challenge has officially come to a close after a successful three-month run.

The program, which included wellness sessions and regular weigh-ins, culminated in an awards ceremony celebrating the incredible achievements of our participants.

We're thrilled to announce and congratulate the five champions from our Manila and Davao offices who demonstrated remarkable dedication and commitment to their health and wellness journeys.

Open Access BPO is committed to employee well-being, and this weight loss challenge is a prime example. We regularly offer activities and programs like this to support our employees' personal and professional growth, fostering a healthy and supportive work environment.

We're proud of all participants and look forward to continuing to support their wellness journeys.

#WeSpeakYourLanguage
#DropItLikeItsHot #OABPODroppinIt
#OneForHealth #IdeaHubOABPO
Open Access BPO 4 days ago
This February, Open Access BPO joins the world in celebrating 𝗕𝗹𝗮𝗰𝗸 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 𝗠𝗼𝗻𝘁𝗵.

We recognize the vital contributions of African-Americans who have shaped our world.

It's also a call for us all to learn from history, amplify Black voices, and take action against systemic racism.

#WeSpeakYourLanguage
#BlackHistoryMonth #BHM2025
#OABPOonBHM #BHM
Open Access BPO 5 days ago
Bringing people together, celebrating achievements, and building momentum for their 10th anniversary is the real highlight of 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆.

We're looking forward to being stronger together with our Davao teammates for another decade, but for now, here's a look back at what happened in last week's party: https://buff.ly/3CK1vyM

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
Open Access BPO 10 days ago
The Davao leg of our 𝗪𝗮𝗻𝗱𝗲𝗿𝗹𝘂𝘀𝘁 𝗕𝗹𝗶𝘀𝘀: 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀 𝗕𝗣𝗢 𝗞𝗶𝗰𝗸𝗼𝗳𝗳 𝗣𝗮𝗿𝘁𝘆 over the weekend was a celebration of what lies ahead: a shared vision of unforgettable moments and a reflection of our collective drive to succeed in every challenge 2025 has in store.

Thank you to everyone who joined us at the Acacia Hotel Davao for an evening of inspiration and celebration. Here's to a year of new opportunities and achievements!

Let's take a look back at last weekend's party.

#WeSpeakYourLanguage
#OABPOKickOff2025 #OABPOWanderlustBliss
#WanderlustBlissOABPO
Open Access BPO 11 days ago
Customers trust and engage more with reliable, knowledgeable, and clear communicators.

That's why businesses need #CallCenters that constantly refine their communication strategies and have #CustomerExperience experts to heighten customer trust.

Avoid these weak expressions that can undermine your team's effectiveness: https://buff.ly/4hhfyLc

----------
For exceptional #CustomerSupport delivered by a trusted #CX expert, contact us today: https://buff.ly/3Q3mnEb

#WeSpeakYourLanguage
#CustomerService #CSAT
#outsourcing #CustomerSatisfaction